Archive provides filtering and sorting tools to narrow your content library down to the posts you need. You can stack multiple filters and combine them with sorting to surface specific subsets of content.
Accessing Filters
Filters live at the top of your content library:
Click on Add Filter in the toolbar
A dropdown will appear with all available filter categories, organized into grouped sections to make browsing easier. Use the search field at the top of the dropdown to quickly find a specific filter without scrolling through the full list.
Select the filter you want to apply
Choose your specific criteria
Add additional filters as needed to refine your results
You can apply multiple different filters at once — they stack to narrow your results. Each filter type can be added only once (for example, you can't add two Label filters). Filter selections can also be saved as part of a View.
Available Filters
Social Profiles — Filter by specific social media accounts connected to Archive
Content Type — Filter between photos, videos, carousels, and other content formats
Engagement — Find posts based on likes, comments, shares, and overall engagement metrics
Followers — Filter posts by the follower count of the creator who posted them (min/max range)
Import Type — Filter by how content was added to Archive: Automatic (captured by Archive automatically) or Manual (uploaded or imported by a workspace user)
Post Type — Organize by specific post format. Available types include Instagram Feed, Stories, and Reels; TikTok Videos and TikTok Stories; and YouTube Videos and Shorts
Creator Location — Filter content by where the creator is located
UGC Location — Find content based on where it was posted or tagged
Source — View content from specific platforms or sources. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Tags — Use custom tags you've created to organize content. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty. On creator views (Social Profiles and Creators pages), Contains All is unavailable.
Verification — Filter by whether the creator account has a platform blue checkmark (Verified) or not (Not Verified)
Platform — Filter by Instagram, TikTok, and YouTube
Account Type — Filter between Business, Creator, and Personal Instagram accounts
Usage Rights — See which content you have permission to use
Paid Partnership Code — Identify sponsored content and branded partnerships
Spark Code — Filter TikTok content with Spark Ads codes attached
Links — Find posts that contain clickable links
Collections — Filter by collections you've created. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Sentiment — Filter content by positive, neutral, mixed, negative, or not applicable sentiment
Creator Labels — Filter by custom labels you've applied. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Post Date — Find content from specific date ranges
Campaign — Filter content by which campaign it is linked to. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Shopify Products — Filter by specific products featured or tagged in the content. Appears when a Shopify integration is connected.
Filter Types
Filters use different input controls depending on the kind of data they cover:
Range filters (min/max numbers or date pickers): Engagement, Followers, Post Date.
Select filters (pick one or more from a fixed list): Content Type, Post Type, Platform, Account Type, Sentiment, Import Type.
Search-and-select filters (type to search, then pick items): Social Profiles, Creator Location, UGC Location, Shopify Products.
Yes/no filters (single toggle): Verification, Usage Rights, Paid Partnership Code, Spark Code, Links.
Advanced operator filters — support Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty: Collections, Creator Labels, Source, Tags, Campaign, and other Custom Attributes. For a full breakdown of what each operator does and where it applies, see Using Filter Operators.
Excluding Values from Filters
Not every filter supports excluding values. Use this reference to know when exclusion is possible and how to apply it.
Filters That Support Exclusion
Collections — Use the operator dropdown at the top of the filter and select Does Not Contain to remove content in the selected collections. Content that is not in any collection is also included in the results.
Labels and other Custom Attributes — Custom Attributes of type Text, Text List, or Multi-Select support the Does Not Contain operator to exclude values. Labels is a Multi-Select Custom Attribute, so it supports this operator.
Source — Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty. Selecting Does Not Contain includes content with no Source assigned, so it acts as a true exclusion filter. Note: in the creator views (Social Profiles and Creators pages), the Source filter supports the same operators except Contains All, which is intentionally unavailable due to query cost. Existing saved views with a Source filter keep their previous Contains Any behavior after this change.
Tags — Supports Does Not Contain. Untagged content is included in the results, so it acts as a true exclusion filter. In the creator views (Social Profiles and Creators pages), Contains All is unavailable, but Does Not Contain works normally.
Campaign — Supports Does Not Contain. Content with no campaign assigned is included in the results.
Filters That Do Not Support Exclusion
These filters are include-only. Once you select a value, matching content is shown, and there is no way to invert the match or exclude a value:
Platform, Content Type, Post Type, Sentiment, Social Profiles, Creator Location, UGC Location, Engagement, Followers, Post Date, Import Type, Verification, Account Type, Usage Rights, Paid Partnership Code, Spark Code, and Links.
Searching by Post Caption or Copy
To search inside a post's caption or copy from the UI, use the Super Search bar at the top of the content library and set the mode to In Captions. Super Search has three modes (see All About Super Search for the full guide):
In Visual Search Only — matches similar visual content across posts.
In Transcripts — matches text inside video transcripts.
In Captions — matches text inside post captions and copy.
Super Search matches posts that contain your query, so it works as an inclusion filter. For excluding posts by caption content (for example, hiding captions containing #ad or #sponsored) — that is not currently available in the UI. It can be done through the Archive API's Items endpoint, using the caption field with a text query.
Sorting Content
Along with filters, you can sort your content library using the Sort by dropdown at the top. Pick a field and a direction (ascending or descending). Sorting works independently of filters — any sort field can be combined with any set of filters.
Available sort fields:
Views
Likes
Comments
Shares
EMV (Earned Media Value)
Social Profile
Followers
Post Date
Linked Campaign Records in the UGC Modal
When you open a single post from the content library, the UGC modal displays the campaign records that piece of content is linked to. Each record shows the campaign name and its status (active, planned, or completed). Posting status is not shown — a UGC item being in a campaign already implies it has been posted.
Common Questions
Can I sort my results when using Super Search?
No. Sorting is not available while a Super Search query is active — results come back ranked by relevance to your query. To re-enable the Sort by dropdown, clear the Super Search field.
Can I filter content by excluding specific Sources?
Yes. The Source filter supports the Does Not Contain operator. Selecting Does Not Contain also includes content with no Source assigned, so it acts as a true exclusion filter.
If I have UGCs with a specific hashtag, but the hashtag was added as a source only after the video was captured, will filtering by Source and selecting that hashtag still include the video in the results?
No, the video will not appear in the results when filtering by Source because the hashtag wasn't a source at the time it was captured. However, you can still find the video by using the Tags filter.
If I select two campaigns in the Campaign filter, does it match content in both, or in either?
It depends on the operator you choose. Contains Any (the default) returns content linked to either campaign. Contains All returns only content linked to both.
Why is Contains All missing from the Tags or Source filter on my Creators or Social Profiles page?
This is intentional. On creator views, matching every selected value would require scanning all of a creator's content, which is significantly more expensive to query. The other four operators work normally.
Do my existing saved views change?
No. Views saved before these operators were available keep their previous Contains Any behavior. Changing the operator only affects what you see going forward when you update the view.
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