Archive provides filtering and sorting tools to narrow your content library down to the posts you need. You can stack multiple filters and combine them with sorting to surface specific subsets of content.

Accessing Filters

Filters live at the top of your content library:

Click on Add Filter in the toolbar
A dropdown will appear with all available filter categories
Select the filter you want to apply
Choose your specific criteria
Add additional filters as needed to refine your results

You can apply multiple different filters at once — they stack to narrow your results. Each filter type can be added only once (for example, you can't add two Label filters). Filter selections can also be saved as part of a View.

Available Filters

Social Profiles — Filter by specific social media accounts connected to Archive
Content Type — Filter between photos, videos, carousels, and other content formats
Engagement — Find posts based on likes, comments, shares, and overall engagement metrics
Followers — Filter posts by the follower count of the creator who posted them (min/max range)
Import Type — Filter by how content was added to Archive: Automatic (captured by Archive automatically) or Manual (uploaded or imported by a workspace user)
Post Type — Organize by specific post format. Available types include Instagram Feed, Stories, and Reels; TikTok Videos and TikTok Stories; and YouTube Videos and Shorts
Creator Location — Filter content by where the creator is located
UGC Location — Find content based on where it was posted or tagged
Source — View content from specific platforms or sources
Tags — Use custom tags you’ve created to organize content
Verification — Filter by whether the creator account has a platform blue checkmark (Verified) or not (Not Verified)
Platform — Filter by Instagram, TikTok, Facebook, and other connected platforms
Account Type — Filter between Business, Creator, and Personal Instagram accounts
Usage Rights — See which content you have permission to use
Paid Partnership Code — Identify sponsored content and branded partnerships
Spark Code — Filter TikTok content with Spark Ads codes attached
Links — Find posts that contain clickable links
Collections — Filter by collections you’ve created. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Sentiment — Filter content by positive, negative, or neutral sentiment
Label — Filter by custom labels you’ve applied. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Post Date — Find content from specific date ranges
Campaign — Filter content by which campaign it is linked to. Multi-select with search; the multi-select behaves as OR (matches any of the selected campaigns). Currently supports the is operator only.
Shopify Products — Filter by specific products featured or tagged in the content. Appears when a Shopify integration is connected.

Filter Types

Filters use different input controls depending on the kind of data they cover:

Range filters (min/max numbers or date pickers): Engagement, Followers, Post Date.
Select filters (pick one or more from a fixed list): Content Type, Post Type, Platform, Account Type, Sentiment, Import Type.
Search-and-select filters (type to search, then pick items): Social Profiles, Source, Tags, Creator Location, UGC Location, Shopify Products, Campaign.
Yes/no filters (single toggle): Verification, Usage Rights, Paid Partnership Code, Spark Code, Links.
Advanced operator filters — support Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty: Collections, Label, and other Custom Attributes.

Excluding Values from Filters

Not every filter supports excluding values. Use this reference to know when exclusion is possible and how to apply it.

Filters That Support Exclusion

Creator Location and UGC Location — Toggle between Include and Exclude at the top of the picker to keep or remove content from selected locations.
Collections — Toggle between Include and Exclude at the top of the picker to keep or remove content in selected collections.
Labels and other Custom Attributes — Custom Attributes of type Text, Text List, or Multi-Select support the Does Not Contain operator to exclude values. Labels is a Multi-Select Custom Attribute, so it supports this operator.

Filters That Do Not Support Exclusion

These filters are include-only. Once you select a value, matching content is shown, and there is no way to invert the match or exclude a value:

Source, Platform, Content Type, Post Type, Tags, Sentiment, Social Profiles, Engagement, Followers, Post Date, Import Type, Verification, Account Type, Usage Rights, Paid Partnership Code, Spark Code, and Links.

Searching by Post Caption or Copy

To search inside a post’s caption or copy from the UI, use the Super Search bar at the top of the content library and set the mode to In Captions. Super Search has three modes (see All About Super Search for the full guide):

In Visual Search Only — matches similar visual content across posts.
In Transcripts — matches text inside video transcripts.
In Captions — matches text inside post captions and copy.

Super Search matches posts that contain your query, so it works as an inclusion filter. For excluding posts by caption content (for example, hiding captions containing #ad or #sponsored) — that is not currently available in the UI. It can be done through the Archive API’s Items endpoint, using the caption field with a text query.

Sorting Content

Along with filters, you can sort your content library using the Sort by dropdown at the top. Pick a field and a direction (ascending or descending). Sorting works independently of filters — any sort field can be combined with any set of filters.

Available sort fields:

Views
Likes
Comments
Shares
EMV (Earned Media Value)
Social Profile
Followers
Post Date

Linked Campaign Records in the UGC Modal

When you open a single post from the content library, the UGC modal displays the campaign records that piece of content is linked to. Each record shows the campaign name and its status (active, planned, or completed). Posting status is not shown — a UGC item being in a campaign already implies it has been posted.

Common Questions

Can I sort my results when using Super Search?
No. Sorting is not available while a Super Search query is active — results come back ranked by relevance to your query. To re-enable the Sort by dropdown, clear the Super Search field.
Can I filter content by excluding specific Sources?
Not currently. The Source filter only supports inclusion. There is an open feature request tracking this: Filter Content by Excluding Sources or Showing Untagged Content Only.
If I have UGCs with a specific hashtag, but the hashtag was added as a source only after the video was captured, will filtering by Source and selecting that hashtag still include the video in the results?
No, the video will not appear in the results when filtering by Source because the hashtag wasn't a source at the time it was captured. However, you can still find the video by using the Tags filter.
If I select two campaigns in the Campaign filter, does it match content in both, or in either?
Either. The Campaign filter's multi-select behaves as OR — results include content linked to any of the selected campaigns.
Why does the Campaign filter only support "is"?
Richer operators (contains, does not contain, is empty, etc.) are not yet available for the Campaign filter. They are a potential future improvement but are not currently planned.