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Filtering Content by Engagement Metrics

Filter and sort content, social profiles, and campaign content by engagement metrics, and filter campaign reporting.

Written by Kylie Decipeda

📋 Available on: Startup, Growth, Enterprise, Agency 2026, Agency 2026 Unlimited, and Custom plan users

Archive allows you to filter and sort your content based on engagement metrics, helping you identify your most successful assets and understand what resonates with your audience. This feature makes it easy to focus on high-performing content for your marketing campaigns.

You can filter and sort by engagement on the Content page, the Social Profiles page, and a campaign's Content tab. You can also filter a campaign's Reporting tab by engagement.

📋 Note: We do not currently collect engagement data for Instagram stories.

Filtering Your Content by Engagement

You can filter your content by Views, Likes, Comments, Shares, or EMV (Earned Media Value). This will help you quickly identify and focus on your top-performing content.

  1. Go to Social Listening > Content

  2. Look for the Add Filter option in the top navigation bar

  3. Select Engagement from the dropdown menu

  4. All five metrics appear at once — Views, Likes, Comments, Shares, and EMV — each with its own From and To fields. Enter a minimum and/or maximum value for whichever metric(s) you want to filter by

  5. Apply the filter to see your content filtered accordingly

Filtering Your Social Profiles Page by Engagement

Similar to the Content page, you can filter your social profiles by engagement metrics, making it easy to focus on your best performers.

  1. Go to Social Listening > Social Profiles

  2. Locate the Add Filter option in the header

  3. Select Engagement from the dropdown, then enter a minimum (From) and/or maximum (To) value for any of the four metrics: Views, Likes, Comments, or Shares

  4. Apply the filter to view your profiles accordingly

📋 Note: EMV is not available as an engagement filter on the Social Profiles page, but you can sort your profiles by EMV Total (see below).

Sorting by Engagement

Both the Content page and the Social Profiles page let you sort by engagement to bring your best performers to the top.

  1. On the Content or Social Profiles page, click Sort by in the header

  2. Choose a field from the dropdown:

    • Content: Views, Likes, Comments, Shares, or EMV. You can also sort by Social Profile, Followers, or Post Date

    • Social Profiles: Views, Likes total, Comments total, Shares total, or EMV Total. You can also sort by fields like Social Profile, Followers, and Last Post

  3. Choose Desc. to show the highest values first, or Asc. to show the lowest first

Filtering and Sorting Campaign Content by Engagement

Inside a campaign, you can use engagement filters on the Content and Reporting tabs.

On the Content tab, you can filter and sort:

  1. Go to Campaigns and open your campaign

  2. Select the Content tab under the campaign name in the sidebar

  3. To filter, click Add Filter, select Engagement, and set a range for the metrics you want to filter by

  4. To sort, click Sort by and choose Views, Likes, Comments, Shares, or EMV. You can also sort by Post Date, Social Profile, or Followers

On the Reporting tab, you can filter the campaign's reporting by engagement:

  1. Open your campaign and select the Reporting tab

  2. Click Add Filter, select Engagement, and set a range for the metrics you want to filter by

📋 Note: The Reporting tab doesn't have a Sort by option, and the campaign's Creators tab doesn't have an engagement filter.

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