📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans
Archive's reporting filters let you focus a report on a specific subset of your data — by creator, content type, engagement level, campaign, and more. Filters can be stacked and saved as part of a report View.
Available Filters
Social Profiles — Search and select specific social media accounts.
Content Type — Choose between Video and Image content.
Engagement — Filter by Views, Likes, Comments, or Shares.
Followers — Set follower count ranges with "From" and "To" values.
Post Type — Filter by post format. Available types vary by platform:
Instagram: Feed, Story, Reel
TikTok: Video
YouTube: Video, Shorts
Source — Filter by which connected source captured the content.
Tags — Filter by tags applied to content.
Verification — Choose between Verified and Not Verified accounts.
Label — Filter by labels applied to creators. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Collections — Filter by content belonging to specific collections. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Campaign — Filter the report to content linked to one or more campaigns. Multi-select with search; the multi-select behaves as OR (matches any of the selected campaigns). Currently supports the is operator only.
Magic Fields (Growth and Enterprise plans) — Filter by any classification produced by your shop's Magic Fields (e.g. detected product, risk flag, sentiment category). Filterable Magic Fields appear automatically; internal or non-filterable schemas do not. Supports the same operators as other custom filters: Contains Any, Contains All, Does Not Contain, Is Empty, Is Not Empty (plus Is True / Is False for boolean fields). See Using Magic Fields to Organize Your Content for setup.
How Filtering Works
Filters with multiple operators let you fine-tune the match logic:
Contains Any / Contains All / Does Not Contain — match content with or without specific attribute values.
Is Empty / Is Not Empty — match content with or without any value set for that attribute.
Search boxes inside filters let you find a specific account, tag, label, or campaign quickly. Multiple filters can be stacked — each additional filter narrows the report's data further.
📋 Tip: To include all of your Collections at once, choose Is Not Empty in the Collections filter. The same applies to Labels.
Common Questions
If I select two campaigns in the Campaign filter, does the report include both, or only their overlap?
It includes both. The Campaign filter's multi-select behaves as OR — the report includes content linked to any of the selected campaigns.
Why does the Campaign filter only support "is"?
Richer operators (contains, does not contain, is empty, etc.) are not yet available for the Campaign filter. They are a potential future improvement but are not currently planned.
Why is my Magic Fields "Is Empty" bucket so large?
Is Empty matches both content that has been classified with an empty result and content that has never been classified at all. If your shop has a backlog of un-reclassified UGCs, they fall into the same bucket. Re-running classification (or narrowing the date range) will move them out as they get processed.
I just updated a Magic Field value in Media Deck — why isn't Reports reflecting it yet?
Updates flow from Media Deck into Reports in seconds to about a minute. If the change still isn't reflected after a minute, refresh the page; if it persists, contact your Customer Success Manager.
Why don't I see all my Magic Fields in the Reports filter picker?
The Reports filter only includes Magic Fields that classify content (post-level fields). Creator-level Magic Fields stay in Media Deck. Internal or non-filterable schemas also do not appear in the picker.
Can I save a report with these filters applied?
Yes. Filter selections persist when saved as part of a report View, the same way other Archive filters do.