📋 Available on: All plans (Startup, Growth, Enterprise, Agency, and Custom). The Campaign filter is only available if your workspace has access to Campaigns.

Several filters in Archive let you choose an operator alongside the values you pick. The operator controls the logic behind the match, so instead of only asking "show me items with this label," you can ask for items with all of several labels, or items with none of them, or items with no labels at all.

The operator dropdown sits at the top of the filter, next to the filter name. The five operators behave the same way everywhere they appear. What changes from page to page is which data the filter narrows.

The Five Operators

Contains Any — returns results where at least one of the selected values is present. Works like an OR. This is the default. Example: select VIP and Active Campaign to see creators tagged with either label.
Contains All — returns results where every selected value is present. Works like an AND. Example: select VIP and Active Campaign to see only creators tagged with both labels.
Does Not Contain — returns results that have none of the selected values. Use it to exclude a specific group. Heads up: results also include items with nothing in that field at all, since "not having any" counts as "not containing the selected value". This makes it a true exclusion filter.
Is Empty — returns results with nothing in that field. No value selection needed.
Is Not Empty — returns results with at least one value in that field, regardless of which one. No value selection needed.

📋 About Is Empty: This operator matches both items that were explicitly cleared and items that were never categorized in the first place. On workspaces with a backlog of un-labelled content or creators, the Is Empty bucket can look surprisingly large.

Which Filters Support Operators

Not every filter has an operator dropdown, and a couple of filters drop one operator on certain pages. This table covers where each one applies.

Filter	Social Listening: Content	Social Listening: Reports	Social Profiles	Creators	Campaigns: Content and Reports
Creator Labels	All five	All five	All five	All five	All five
Collections	All five	All five	Not available	Not available	All five
Campaign	All five	All five	All five	All five	Not available
Tags	All five	All five	All except Contains All	All except Contains All	All five
Source	All five	All five	All except Contains All	All except Contains All	All five
Vetting Lists	Not available	Not available	Not available	All five	Not available

What each filter targets:

Creator Labels and Vetting Lists live on creators. On a content page, they narrow posts to those whose creator matches.
Collections, Tags, Source, and Campaign live on content. On a creator page, they narrow creators to those with matching content.

⚠️ Why Contains All is missing in two places: On the Social Profiles and Creators pages, Contains All is intentionally unavailable for Tags and Source. Matching every selected value there would mean scanning all of a creator's content, which is significantly more expensive to query. The other four operators work normally.

Things to Know

One operator per filter. Each filter uses a single operator at a time, and the same filter can only be added once per view. You can't combine a "contains" and a "does not contain" condition on the same field, for example creators that contain VIP but do not contain Active Campaign. Filters of different types still stack to narrow results.
Existing saved views are unchanged. Views created before these operators were available keep their previous Contains Any behavior. Changing the operator only affects what you see going forward when you update the view.
Competitor Insights and Creator Search are unchanged. Operators are not available on those pages.
Tags operators are not available through the public API. If you filter by tags through the API, the behavior stays as it was.

Common Questions

Why don't I see an operator dropdown on some filters?
Only the filters in the table above have one. Dates, numbers, yes/no toggles, and free-text fields use their own input format instead.
Do I need to select values when using Is Empty or Is Not Empty?
No. Those two operators don't require a value selection, since they check whether the field has anything in it rather than what the value is.
If I select two values, does it match items with both, or with either?
It depends on the operator. Contains Any (the default) matches items with either value. Contains All matches only items with both.
Does Does Not Contain hide items that have no value at all?
No, it includes them. An item with no tags is not tagged with the value you excluded, so it stays in the results.
Why is Contains All missing from Tags or Source on my Creators page?
It's intentional, for query performance. See the note in the section above.

Still Have Questions?

If you have questions, chat with us or email [email protected]. We're happy to help.

Using Filter Operators