📋 Available on: All plans (Startup, Growth, Enterprise, Agency, and Custom)
Creator Search includes several filters that help you quickly narrow results and remove irrelevant accounts. Filters can be combined freely — every filter works alongside every other one.
Available Filters
Click Add Filter to open the menu. Each filter is explained in its own section below, in the same order.
Filter | What it narrows by |
Social Profiles | Look up a specific account by username or handle |
Engagement | Performance metrics — engagement rate, impression rate, EMV, average impressions, average engagements |
Followers | Follower count, as a range |
Location | Where the creator is based, by country, state, or city |
Verification | Whether the account carries the platform’s verified badge |
Gender | The creator’s own gender |
Only creators with an email address on file | |
Age | The creator’s own age bracket |
Biography | Text inside the creator’s bio |
Creator Labels | Labels applied to creators in your workspace |
Vetting Lists | Creators on a vetting list in your workspace |
Audience Status | Whether audience data enrichment has run for a creator |
Relationship Status | Where the creator sits in your outreach pipeline |
Privacy | Public or private accounts |
Phone Number | Only creators with a phone number available |
Profile type | What the account represents — Creator, Brand, Media, and so on |
Category | The creator’s self-selected Instagram category |
Social Profiles Filter
The Social Profiles filter looks up a specific account by username or handle. There is no preset list — type to search, then select the profile you want. Use it to check whether a particular creator appears in your results, rather than to narrow a broad search.
Engagement Filter
The Engagement dropdown lets you filter creators by specific performance metrics. Click the dropdown and select any of the following:
Options
Engagement Rate — filter creators by their overall engagement rate
Impression Rate — filter creators by their impression rate
EMV — filter creators by their Earned Media Value
Average Impressions — filter creators by their average post impressions
Average Engagements — filter creators by their average post engagements
You can select one or combine multiple options to narrow your results further.
Followers Filter
The Followers filter narrows creators by follower count. Enter a From and a To value to set the range.
Location Filter
The Location filter narrows creators by where they are based. Start typing to find a place, then select it — you can pick more than one.
Options
Locations are listed from broadest to most specific, and you can filter at any level:
Country — e.g. United States
State or region — e.g. Texas, United States
City — e.g. Los Angeles, California, United States
Verification Filter
The Verification filter narrows results by whether the account carries the platform’s verified badge.
Options
Verified
Not Verified
Gender Filter
The Gender filter narrows results by the creator's own gender. It is multi-select and combinable with every other filter.
Options
Male
Female
Important Notes
This is the creator's gender, not their audience's. Audience gender breakdowns are a separate feature and are not what this filter reads.
Creators with no gender on file are excluded while the filter is applied. If results look narrower than expected, clear this filter first.
Email Filter
The Email filter shows only creators with an email address on file. It has a single option, Yes. Pair it with Phone Number to build a list of creators you can actually reach.
Age Filter
The Age filter narrows creators by age bracket. It is multi-select.
Options
13-17
18-24
25-34
35-44
45-54
55-64
65+
📋 Note: like Gender, this is the creator’s own age, not their audience’s. Audience demographics are a separate feature and are not what this filter searches.
Biography Filter
The Biography filter searches inside the text of a creator's bio. Use it to find creators whose bios mention a specific topic, brand keyword, niche, or contact signal (e.g. "ambassador", "DM for collabs", "based in").
Operators
Contains — bio includes the keyword you enter.
Does not contain — bio excludes the keyword.
Is empty — creator has no bio.
Is not empty — creator has any bio at all.
Syntax query — advanced mode for combining required terms, OR conditions, exclusions, phrase matches, and grouping. The in-app tooltip shows the full cheat sheet for the syntax.
Important Notes
Case-insensitive. Search matches regardless of capitalization (
archivematchesArchive).No length limits. Search terms can be any length; bios of any size are searchable.
Bio data is re-pulled on a rolling schedule. For creators with over 100,000 followers, Archive does a global re-pull approximately once a month. Smaller creators are updated as part of regular workspace activity rather than on a fixed schedule. If a creator updates their bio today, the change may not appear in search until the next pull on that creator.
Creator Labels Filter
The Creator Labels filter narrows results by the labels applied to creators in your workspace.
Operators
Contains Any — the creator has at least one of the selected labels.
Contains All — the creator has every selected label.
Does Not Contain — the creator has none of the selected labels.
Is Empty — the creator has no labels at all.
Is Not Empty — the creator has any label.
📋 Note: in Creator Search you can filter by Creator Labels but not edit them. To organize creators from within Creator Search, use Vetting Lists instead. For how labels work across the platform, see All About Labels.
Vetting Lists Filter
The Vetting Lists filter narrows results to creators on a vetting list in your workspace, using the contains any operator. Vetting Lists are the way to group creators from inside Creator Search — see Excluding Creators by Vetting Lists and Labels.
Audience Status Filter
The Audience Status filter narrows results by whether audience data enrichment has run for a creator. It reports the state of that enrichment, not anything about the audience itself.
Options
Completed — enrichment finished and the creator’s audience data is available.
In Progress — enrichment is still running.
Failed — enrichment ran but could not complete.
Operators
Is — the creator is in the selected state.
Is Not — the creator is in any other state.
Is Empty — enrichment has never been requested for that creator.
Is Not Empty — enrichment has been requested at some point, whatever the outcome.
📋 Note: audience data enrichment is credits-based and runs per creator, so a creator only has a status once enrichment has been requested for them. If a value returns no results, it usually means no creator in your workspace has reached that state yet — not that the filter is broken.
Relationship Status Filter
The Relationship Status filter narrows results by where a creator sits in your outreach pipeline. It reads the status you set on the creator in your workspace — it is not something the creator sets or anything visible publicly. See Understanding Creator Attributes.
Options
The statuses are grouped into three stages:
In Progress — To Review, Outreached, In Discussion, Interested
Active — Contracted, Active
Closed — Not Interested, Not a Fit, Not Responsive
Privacy Filter
The Privacy filter lets you control whether private accounts appear in your results.
Options
Public
Private
Phone Number Filter
The Phone Number filter shows only accounts that have a phone number available.
Common Use Cases
Provides an alternative outreach method when email response rates are low.
Helps prioritize creators who are easier to contact.
Useful for high-intent or time-sensitive campaigns.
Profile Type Filter
The Profile type filter classifies accounts by what they represent, so you can keep or remove businesses, organizations, or non-creator profiles. (This filter was previously labeled "Category" in the UI and earlier versions of this article.)
Options
Creator — influencers and content creators focused on audience-driven content
Brand — companies, products, or commercial services
Media — news outlets, magazines, and content aggregators
Pro Service — individuals offering professional services (e.g. photographers, trainers, realtors, coaches)
Venue — physical locations like restaurants, hotels, retail stores, or event spaces
Public Sector — government, non-profits, schools, and public institutions
Unknown — accounts without enough information for confident classification
Common Use Cases
Exclude brands and businesses from influencer campaigns
Find only brands for B2B or partnership outreach
Remove media, venue, or public-sector accounts from creator searches
How Profile Type Is Determined
Archive's classification follows a consistent framework:
Person vs. Organization
Personal name, first-person language ("I/me"), collab or PR email → Person
Business name, "we/our", hours, address, "official", business email → Organization
Organizations are never Creators. They are classified as Brand, Media, Venue, or Public Sector.
People: Creator vs. Pro Service
Pro Service: clear job or service focus (e.g. "book now", appointments, professional titles).
Creator: content- or audience-focused accounts (entertainment, UGC, opinions, collabs, discount codes).
If unclear, the account is classified as Creator.
Category Filter (Instagram)
The Category filter narrows creators by the category set on their Instagram profile — the niche label a creator chooses themselves on Instagram (Beauty, Fitness, Food, Fashion, etc.). It is multi-select and combinable with every other filter.
Important Notes
Instagram only. Category data comes from the creator's Instagram profile. TikTok is not supported yet.
Self-reported by the creator. The category is whatever the creator picked on Instagram. Some creators leave it blank or choose a category that doesn't match their actual content.
Creators without an IG category are grouped under "Is Empty". There is no separate "Uncategorized" bucket — select the Is Empty operator to surface them.
Combine for precision. Pair Category with Followers, Location, or Profile type for tighter targeting (e.g. Beauty creators in the US with 50K–500K followers).
Best Practices
Combine Profile type + Privacy to remove non-creators and private accounts in one step.
Use Category + Followers to find Instagram creators in a specific niche at a target audience size.
Use Biography with brand or campaign keywords to find creators who already mention your space or look open to collabs.
Use Phone Number filtering for priority outreach lists.
If results feel too limited, loosen the strictest filter first (often Profile type or Followers) to increase volume.