📋 Available on: Enterprise and Custom plans, currently in beta. To request access, contact Sales.
✨ Beta: Audience Data is in active beta. Coverage and accuracy will improve as the feature matures.
Audience Data enriches creator profiles in Creator Search with demographic information about their followers. Use it to validate that a creator's audience matches your target demographic before committing to a partnership.
What Audience Data Includes
After enrichment, each creator profile shows:
Metric | Description |
Top Gender | Most common gender in the creator's audience |
Top Age Group | Most common age bracket |
Top Location | Most common country (country code) |
Age Distribution | Breakdown across groups: 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, 65+ |
Location Distribution | Top 5 countries by percentage |
How Enrichment Works
Audience enrichment analyzes a sample of the creator's followers to build a demographic picture:
Gender and age — inferred from follower profile photos
Location — inferred from follower profile bios
The enrichment process runs asynchronously and can take anywhere from 10 minutes to a few hours, depending on the creator's audience size.
How to Start Enrichment
Audience enrichment is initiated from Creator Search:
Single Creator
Open the creator's profile in Creator Search.
Click the enrichment action on the profile.
Wait for the process to complete. Audience data appears on the profile once enrichment finishes.
Bulk Enrichment
Select multiple creators from the Creator Search results.
Use the bulk menu to start enrichment for all selected creators.
Each creator is processed independently — some may complete faster than others.
Filtering by Enrichment Status
You can filter Creator Search results by audience enrichment status to:
Find creators whose audience data is already available
Find creators who still need to be enriched
Credits
Each enrichment consumes 250 credits per creator from your workspace's monthly allowance. Results are cached for 30 days — re-enriching the same creator within that window does not consume additional credits. After 30 days, re-enrichment is charged as a new run.
Limitations
Location coverage is partial. Since location is inferred from profile bios, creators whose followers rarely list a location in their bio will have limited location data.
Enrichment is asynchronous. Large audiences can take several hours to process.
Private profiles are excluded. Followers with private profiles can't contribute to the demographic sample.
Common Questions
Why doesn't a creator have audience data yet?
Either the creator hasn't been enriched yet, or the enrichment is still in progress. Start enrichment from the creator's profile, or filter by enrichment status to find creators who still need processing.
How often should I re-enrich a creator?
Demographic data doesn't change daily. Re-enriching every 30+ days is usually enough, unless the creator has had a significant audience shift.
Is audience data 100% accurate?
No. Audience data is an estimate based on a sample of the creator's followers, not a direct signal from the platform. Use it as a directional indicator, not as an exact ground truth.