📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans. Audience Data is a credits-based feature.
Audience Data enriches creator profiles in Creator Search with demographic information about their followers. Use it to validate that a creator's audience matches your target demographic before committing to a partnership.
What Audience Data Includes
After enrichment, each creator profile shows:
Metric | Description |
Top Gender | Most common gender in the creator's audience |
Top Age Group | Most common age bracket |
Top Location | Most common country (country code) |
Age Distribution | Breakdown across groups: 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, 65+ |
Location Distribution | Top 5 countries by percentage |
How Enrichment Works
Audience enrichment analyzes a sample of the creator's followers to build a demographic picture:
Gender and age — inferred from follower profile photos
Location — inferred from follower profile bios
The enrichment process runs asynchronously and can take anywhere from 10 minutes to a few hours, depending on the creator's audience size.
How to Start Enrichment
Audience enrichment is initiated from Creator Search:
Single Creator via Creator Portal
On the creator's card, click the Enrich audience on the profile.
Wait for the process to complete. Audience data appears on the profile once enrichment finishes.
Single Creator using Bulk Action Bar
Select a creator from the Creator Search results.
Use the bulk action bar to start enrichment for the selected creator.
Bulk Enrichment
Select multiple creators from the Creator Search results.
Use the bulk action bar to start enrichment for all selected creators.
Each creator is processed independently — some may complete faster than others.
Filtering by Enrichment Status
You can filter Creator Search results by audience enrichment status to:
Find creators whose audience data is already available
Find creators who still need to be enriched
Exporting Audience Data
Audience data is included in the Creator Search CSV export — not in the regular export from the Creators page. To get it:
Enrich the creators you want (see above), and wait for enrichment to finish.
Add those creators to a vetting list.
Open the vetting list in Creator Search and choose Export CSV.
The export includes these audience columns:
Audience Top Gender
Audience Top Age
Audience Top Location 1–5 — the top five countries, each shown as the full country name plus its percentage (for example,
United States, 42%).
📋 Note: The export is organized per social profile, not per creator. A creator with both an Instagram and a TikTok profile appears as two rows. Audience columns are left empty for any profile that couldn't be enriched — for example a private profile, one with too few followers, or one with a closed follower list.
Credits
Each enrichment consumes 250 credits per social profile from your workspace's monthly allowance. If a creator has multiple profiles connected (for example, both Instagram and TikTok), enrichment costs are additive — enriching all profiles would consume 500 credits total. Results are cached for 30 days — re-enriching the same profile within that window does not consume additional credits. After 30 days, re-enrichment is charged as a new run.
Limitations
Location coverage is partial. Since location is inferred from profile bios, creators whose followers rarely list a location in their bio will have limited location data.
Enrichment is asynchronous. Large audiences can take several hours to process.
Private profiles are excluded. Followers with private profiles can't contribute to the demographic sample.
Hidden followers lists block enrichment. If a creator has set their followers list to private, Archive cannot access the follower data needed to generate an audience report. Enrichment will not be possible for that profile.
Why Enrichment Might Fail
When audience data can't be generated for a profile, you'll see one of these messages:
We couldn't fetch audience data — a general fallback shown when the failure doesn't fit one of the specific reasons below (for example, too few followers have usable age data). Try again later.
Not enough followers to analyze — the creator is below the minimum follower count needed to build a reliable sample.
Followers list is hidden by creator — the account is private or the followers list is restricted, so the follower data can't be accessed.
We couldn't find this creator — the account is closed, deleted, or the handle no longer exists.
Common Questions
Why doesn't a creator have audience data yet?
Either the creator hasn't been enriched yet, or the enrichment is still in progress. Start enrichment from the creator's profile, or filter by enrichment status to find creators who still need processing.
Why can't Archive generate an audience report for a specific creator?
The most likely reason is that the creator has hidden their followers list. When a creator restricts access to their followers list, Archive cannot retrieve the follower data required to build an audience report. This is a limitation set by the creator on their account, and there is no workaround from Archive's side.
Can a creator have audience data for one platform but not another?
Yes. Enrichment runs per social profile, so results can be partial — for example, a creator's Instagram profile may enrich successfully while their TikTok profile fails. Each profile is processed independently.
If enrichment fails, am I still charged credits?
Yes. Credits are consumed when an enrichment request runs, whether or not it returns audience data. A failed enrichment — for any of the reasons listed above — is charged the same as a successful one.
How often should I re-enrich a creator?
Demographic data doesn't change daily. Re-enriching every 30+ days is usually enough, unless the creator has had a significant audience shift.
Is audience data 100% accurate?
No. Audience data is an estimate based on a sample of the creator's followers, not a direct signal from the platform. Use it as a directional indicator, not as an exact ground truth.