Archive's Creator Search feature helps you find and analyze content creators across social platforms. This powerful visual search system makes it easy to discover creators who match your brand's style and aesthetic.
NOTE: This feature is only available for Custom plan users.
How Creator Search Works
Creator Search is designed primarily as a visual search system that focuses on content themes, presentation style, and aesthetics rather than examining text-based elements. The system evaluates two primary visual signals across a creator's content:
Content themes and formats
Presentation style and aesthetics
When using the "Search similar creator" functionality, we actually pick a single photo/video of a creator and then use it to find similar creators. We select the one that fits best to the text query.
Searching Creators by Content
Hover over the left tab and click on Creator Search.
Input the type of Creator you're looking for.
Click the Search! button.
(OPTIONAL) To narrow down the list and make your search more specific, add Filters to the list.
(OPTIONAL) You can also label any creator that matches what you're looking for. You can do this by clicking on the "+ Creator Label".
(OPTIONAL) If you don't want to label them, you can add them to your Favorites list by clicking on the Start icon.
Searching Creators by Filters
Hover over the left tab and click on Creator Search.
Add the first filter
Once the list refreshes, add more filters to narrow down the list.
(OPTIONAL) If you're looking for specific content, you can add a keyword on the search bar.
(OPTIONAL) You can also label any creator that matches what you're looking for. You can do this by clicking on the "+ Creator Label".
(OPTIONAL) If you don't want to label them, you can add them to your Favorites list by clicking on the Start icon.
Finding Similar Creators
To find creators with similar visual styles:
From the results you got, select a creator's profile or individual content as your reference point
Click on the three dots and choose Search similar creator to find visually similar content creators
Review the results and filter as needed
Reset the Search
Click on the Reset button at the top right corner of your screen.
Tip: When searching for a specific tag on Creators Search, you can only use the "UGC" view.
NOTE: We can't retrieve content from creators because we are not actively tracking them (except for those explicitly connected or added to your account). Instead, we track brands and collect posts where creators mention the brand or use a specific hashtag. In other words, we don’t have a fixed date for how far back we retrieve content. It depends on how long we’ve been tracking the influencers or brands.
FAQ
How does the visual search system work?
Creator Search operates primarily as a visual analysis system rather than examining text-based elements. The system does not analyze captions or transcripts when matching results—it's fundamentally designed as a visual search mechanism.
Does Creator Search use post captions or transcripts to match results?
Currently, the system does not incorporate captions or transcripts in the similarity assessment process. The focus remains exclusively on visual content characteristics to deliver the most relevant creator matches.
How does the "Search similar creator" functionality work?
When using this feature, our system actually picks a single photo/video of a creator and then uses it to find similar creators. We select the one that fits best to the text query entered by the user. This means the system does not analyze multiple posts from that creator, but instead uses a single reference image to find visually similar creators.
Does Creator Search consider metrics like follower count or engagement?
The system does not currently incorporate engagement metrics or follower counts in the similarity assessment process. The focus remains exclusively on visual content characteristics.
How does keyword-based visual search work?
Since Creator Search is designed primarily as a visual search tool, when a user searches with a keyword that appears visually in the content (like in a story title, sticker, or video graphic), our system can detect and surface that content. However, if a phrase is not fully aligned with a type of content or format, the system will still pick that up based on visual patterns.
How does the reference matching logic work?
When a user adds a prompt/description or selects a creator post and applies the "find similar creator" feature, they typically select a creator or post as the reference. The system chooses the best single image/video as the reference point.
If a video title says "My protein powder recommendations", and the user searches for "protein recommendations", but that phrase is not fully aligned with a type of content or format. Will the system still pick that up? Or would it miss it entirely?
The important thing to understand is that Creator Search is not filtering—it's sorting. So, even items that are not perfectly suitable can appear in results if there are no better items. There's a high chance such an example will be in the results, but not in the first places. Creator Search prioritizes the most visually relevant matches first, then shows progressively less relevant matches rather than excluding them entirely.
Are there plans to improve the search with caption and transcript filtering?
While technically challenging to implement (especially with content where verified connections aren't available), we're exploring ways to filter results by transcripts and captions. This would add significant value and precision by ensuring we're actually surfacing creators whose messaging aligns with what brands are looking for.