đ Available on: Startup, Growth, Enterprise, Agency, and Custom plans. Not available on legacy Starter, Pro, or Free plans
Creator Search now includes new filters that help you quickly narrow results and eliminate irrelevant accountsâso you can focus on creators that are actually suitable for collaboration.
These filters reduce noise, improve outreach efficiency, and make creator discovery more precise.
Whatâs New
Creator Search now supports filtering by:
Account Category
Account Privacy
Phone Number Availability
Engagement
Each filter can be used independently or combined for highly targeted searches.
Filters in Creator Search
1. Category Filter
The Category filter lets you sort accounts by what they represent, helping you remove businesses, organizations, or non-relevant profiles from your search results.
Available Categories
Creator
Influencers and content creators focused on audience-driven contentBrand
Companies, products, or commercial servicesMedia
News outlets, magazines, and content aggregatorsPro Service
Individuals offering professional services (e.g. photographers, trainers, realtors, coaches)Venue
Physical locations like restaurants, hotels, retail stores, or event spacesPublic Sector
Government, non-profits, schools, and public institutionsUnknown
Accounts without enough information for confident classification
Common Use Cases
Exclude brands and businesses from influencer campaigns
Find only brands for B2B or partnership outreach
Remove media, venue, or public-sector accounts from creator searches
How We Define Categories
Our classification follows a consistent framework:
Person vs. Organization
Personal name, first-person language (âI/meâ), collab or PR email â Person
Business name, âwe/ourâ, hours, address, âofficialâ, business email â Organization
Organizations are never Creators
They are classified as Brand, Media, Venue, or Public Sector
People: Creator vs. Pro Service
Pro Service: Clear job or service focus (e.g. âbook nowâ, appointments, professional titles)
Creator: Content- or audience-focused accounts (entertainment, UGC, opinions, collabs, discount codes)
If unclear, the account is classified as Creator
2. Account Privacy Filter
The Account Privacy filter lets you control whether private accounts appear in your results.
Options
Public
Private
Why This Matters
Private accounts canât be reviewed or collaborated with in most cases
Filtering to Public accounts helps ensure visibility and outreach readiness
3. Phone Number Filter
The Phone Number filter shows only accounts that have a phone number available.
Why This Matters
Provides an alternative outreach method when email response rates are low
Helps prioritize creators who are easier to contact
Useful for high-intent or time-sensitive campaigns
4. Enagement
You can filter creators by specific engagement metrics using the Engagement dropdown in Creator Search. Click the dropdown and check any of the following options:
Engagement Rate - Filter creators by their overall engagement rate
Impression Rate - Filter creators by their impression rate
EMV - Filter creators by their Earned Media Value
Average Impressions - Filter creators by their average post impressions
Average Engagements - Filter creators by their average post engagements
You can select one or combine multiple options to narrow your results further.
Best Practices
Combine Category + Privacy to remove non-creators and private accounts in one step
Use Phone Number filtering for priority outreach lists
If results feel too limited, expand categories or remove phone filtering to increase volume