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Creator Search includes several filters that help you quickly narrow results and remove irrelevant accounts. Filters can be combined freely — every filter works alongside every other one.
What's New
Recently added filters:
Category — filter by the creator's Instagram profile category (Beauty, Fitness, Food, Fashion, etc.). Instagram only.
Biography — keyword search inside the creator's bio text, with operators and a syntax query mode.
The existing Profile type filter (previously labeled "Category") classifies accounts by what they represent (Creator, Brand, Media, etc.) — a different concept from the new Category filter described below.
Category Filter (Instagram)
The Category filter narrows creators by the category set on their Instagram profile — the niche label a creator chooses themselves on Instagram (Beauty, Fitness, Food, Fashion, etc.). It is multi-select and combinable with every other filter.
Important Notes
Instagram only. Category data comes from the creator's Instagram profile. TikTok is not supported yet.
Self-reported by the creator. The category is whatever the creator picked on Instagram. Some creators leave it blank or choose a category that doesn't match their actual content.
Creators without an IG category are grouped under "Is Empty". There is no separate "Uncategorized" bucket — select the Is Empty operator to surface them.
Combine for precision. Pair Category with Followers, Location, or Profile type for tighter targeting (e.g. Beauty creators in the US with 50K–500K followers).
Biography Filter
The Biography filter searches inside the text of a creator's bio. Use it to find creators whose bios mention a specific topic, brand keyword, niche, or contact signal (e.g. "ambassador", "DM for collabs", "based in").
Operators
Contains — bio includes the keyword you enter.
Does not contain — bio excludes the keyword.
Is empty — creator has no bio.
Is not empty — creator has any bio at all.
Syntax query — advanced mode for combining required terms, OR conditions, exclusions, phrase matches, and grouping. The in-app tooltip shows the full cheat sheet for the syntax.
Behavior and Freshness
Case-insensitive. Search matches regardless of capitalization (
archivematchesArchive).No length limits. Search terms can be any length; bios of any size are searchable.
Bio data is re-pulled on a rolling schedule. For creators with over 100,000 followers, Archive does a global re-pull approximately once a month. Smaller creators are updated as part of regular workspace activity rather than on a fixed schedule. If a creator updates their bio today, the change may not appear in search until the next pull on that creator.
Profile Type Filter
The Profile type filter classifies accounts by what they represent, so you can keep or remove businesses, organizations, or non-creator profiles. (This filter was previously labeled "Category" in the UI and earlier versions of this article.)
Available Values
Creator — influencers and content creators focused on audience-driven content
Brand — companies, products, or commercial services
Media — news outlets, magazines, and content aggregators
Pro Service — individuals offering professional services (e.g. photographers, trainers, realtors, coaches)
Venue — physical locations like restaurants, hotels, retail stores, or event spaces
Public Sector — government, non-profits, schools, and public institutions
Unknown — accounts without enough information for confident classification
Common Use Cases
Exclude brands and businesses from influencer campaigns
Find only brands for B2B or partnership outreach
Remove media, venue, or public-sector accounts from creator searches
How Profile Type Is Determined
Archive's classification follows a consistent framework:
Person vs. Organization
Personal name, first-person language ("I/me"), collab or PR email → Person
Business name, "we/our", hours, address, "official", business email → Organization
Organizations are never Creators. They are classified as Brand, Media, Venue, or Public Sector.
People: Creator vs. Pro Service
Pro Service: clear job or service focus (e.g. "book now", appointments, professional titles).
Creator: content- or audience-focused accounts (entertainment, UGC, opinions, collabs, discount codes).
If unclear, the account is classified as Creator.
Account Privacy Filter
The Account Privacy filter lets you control whether private accounts appear in your results.
Options
Public
Private
Phone Number Filter
The Phone Number filter shows only accounts that have a phone number available.
Why This Matters
Provides an alternative outreach method when email response rates are low.
Helps prioritize creators who are easier to contact.
Useful for high-intent or time-sensitive campaigns.
Engagement Filter
The Engagement dropdown lets you filter creators by specific performance metrics. Click the dropdown and select any of the following:
Engagement Rate — filter creators by their overall engagement rate
Impression Rate — filter creators by their impression rate
EMV — filter creators by their Earned Media Value
Average Impressions — filter creators by their average post impressions
Average Engagements — filter creators by their average post engagements
You can select one or combine multiple options to narrow your results further.
Best Practices
Combine Profile type + Account Privacy to remove non-creators and private accounts in one step.
Use Category + Followers to find Instagram creators in a specific niche at a target audience size.
Use Biography with brand or campaign keywords to find creators who already mention your space or look open to collabs.
Use Phone Number filtering for priority outreach lists.
If results feel too limited, loosen the strictest filter first (often Profile type or Followers) to increase volume.