📋 Available on: Startup, Growth, Enterprise, Agency, Custom, and legacy Pro/Advanced/Enterprise plans. Not available on Starter or Free plans
Labels are tags you create and apply in Archive to organize creators and social profiles. They're freeform (you define the name and meaning) and they work across several parts of the platform for filtering, searching, and grouping.
There are two distinct levels where labels apply, and it's worth understanding how they differ. For steps on creating labels, see Creating Labels.
Creator-Level Labels vs. Social Profile-Level Labels
Creator-level labels are applied to a creator entity. Because a creator can have multiple linked social profiles (for example, the same person's Instagram and TikTok accounts), a label applied at the creator level is inherited by all of that creator's linked social profiles automatically. This is the right place to label something that describes the person or partnership: tier, status, program membership, and so on.
Social Profile-level labels are applied directly to an individual social profile, independent of any creator-level labels. These are useful when a distinction needs to exist at the platform level. For example, if one social profile is part of a campaign but others linked to the same creator are not.
Both label types are visible and filterable in the Social Profiles page. Creator-level labels also surface in Creator Search.
📋 Note: A social profile can carry both its inherited creator-level labels and its own profile-level labels at the same time. The two are additive, not exclusive.
Where Labels Apply
Social Profiles page: filter the creator list by label to surface specific groups. Both creator-level and social profile-level labels are available as filter options here.
Creator Search: filter and search your creator database by creator-level labels.
Content View: filter content by the labels on the social profiles that posted it.
Filtering by Label
On the Social Profiles page:
Click the Add Filter button.
Select Label from the filter list.
Choose the label you want to filter by.
This surfaces all social profiles that carry that label, whether it was applied directly to the profile or inherited from a creator-level label.
In Content View:
Click the Add Filter button.
Select Label from the filter list.
Choose the label you want to filter by.
This returns all content posted by social profiles carrying that label.
On the Creators page:
Click the Add Filter button.
Select Label from the filter list.
Choose the label you want to filter by.
This filters your creator database to show only creators with that label applied.
What You Can Use Labels For
Labels are freeform, so the structure is up to you. Common uses include:
Tier or partnership level: "Gold Partner," "Micro-Influencer," "Ambassador"
Collaboration status: "Active," "Pending," "Churned"
Campaign participation: "Holiday 2024," "Product Launch Q2"
Program tracking: "Seeding," "Paid Partner," "Gifted"
Team ownership: "Managed by Sarah," "West Coast Team"
Funnel stage: "Outreach Sent," "Contract Signed," "Onboarded"
There's no limit on the number of labels you can create, and a single creator or profile can have multiple labels applied at once.
FAQ
If I apply a label to a creator, does it automatically apply to all their social profiles?
Yes. Creator-level labels are inherited by every social profile linked to that creator. If you later add a new social profile to that creator, it will also inherit the existing labels.
Can I apply a label to a social profile without applying it to the creator?
Yes. Social profile-level labels are independent. Applying a label directly to a social profile does not affect the creator or any other profiles linked to that creator.
Can I filter by label in Content View?
Yes. Content View lets you filter by the labels on the social profiles that produced the content. This works for both creator-level labels (inherited by the profile) and social profile-level labels applied directly.
Is there a limit to how many labels I can create?
No. You can create as many labels as needed and apply multiple labels to the same creator or social profile.