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Labels are tags you create and apply in Archive to organize creators and social profiles. They're freeform (you define the name and meaning) and they work across several parts of the platform for filtering, searching, and grouping.
For steps on creating labels, see Creating Labels.
How Labels Work
Labels are applied to creators. A creator can have several linked social profiles (for example, the same person's Instagram and TikTok accounts), and labeling the creator labels each of those profiles too. That's why the Social Profiles page shows a Creator Labels column.
Use labels for anything that describes the person or the partnership: tier, status, program membership, and so on.
Labels show up on the Creators and Social Profiles pages, in Content View, and in Creator Search.
Where Labels Apply
Social Profiles page: filter the creator list by label to surface specific groups.
Creator Search: filter and search your creator database by label.
Content View: filter content by the labels of the creator who posted it.
Filtering by Label
On the Social Profiles page:
Click the Add Filter button.
Select Creator Labels from the filter list.
Choose the label you want to filter by.
This shows every social profile linked to a creator with that label.
In Content View:
Click the Add Filter button.
Select Creator Labels from the filter list.
Choose the label you want to filter by.
This returns all content posted by profiles linked to a creator with that label.
On the Creators page:
Click the Add Filter button.
Select Creator Labels from the filter list.
Choose the label you want to filter by.
This filters your creator database to show only creators with that label applied.
What You Can Use Labels For
Labels are freeform, so the structure is up to you. Common uses include:
Tier or partnership level: "Gold Partner," "Micro-Influencer," "Ambassador"
Collaboration status: "Active," "Pending," "Churned"
Campaign participation: "Holiday 2026," "Product Launch Q2"
Program tracking: "Seeding," "Paid Partner," "Gifted"
Team ownership: "Managed by Sarah," "West Coast Team"
Funnel stage: "Outreach Sent," "Contract Signed," "Onboarded"
There's no limit on the number of labels you can create, and a single creator can have multiple labels applied at once.
Common Questions
If I apply a label to a creator, does it automatically apply to all their social profiles?
Yes. Creator-level labels are inherited by every social profile linked to that creator. If you later add a new social profile to that creator, it will also inherit the existing labels. Likewise, removing a creator-level label removes it from all of the creatorâs linked social profiles.
Can I apply a label to a social profile without applying it to the creator?
No. Labels are applied to the creator, so every profile linked to that creator gets them, including labels added through a CSV upload.
What happens to labels if I link a profile to a different creator?
The labels from the profile's previous creator are added to the new creator, so they'll also appear on the new creator's other profiles.
Why does a profile show a label its creator doesn't have?
Some older profiles still carry labels from before labels moved to the creator level. If you'd like one cleaned up, chat with our team.
Can I filter by label in Content View?
Yes. Content View filters by the labels of the creator behind each post.
Is there a limit to how many labels I can create?
No. You can create as many labels as needed and apply multiple labels to the same creator.
Are labels shared across the platform, or scoped to one feature?
Labels applied on the Creators page are available across Creator Search and Social Listening, including Content View and the Social Profiles page.
Do label changes take effect immediately?
Yes. Adding or removing a label updates immediately across the platform.