📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans

Location Filtering allows you to discover content and creators based on geographic location—helping you power regional campaigns, local activations, and market-specific insights directly from Social Listening.

Recent improvements: Location filtering is now backed by canonical, normalized location data. Filters return more consistent results across the platform — variants of the same place (different scripts, abbreviations, capitalizations) now resolve to a single canonical location.

What Is Location Filtering?

Location Filters adds two new location-based filters to the Social Listening → Content tab:

1. Creator Location

Filter content by where the creator is based, using the location listed or inferred from their profile.

2. Content (UGC) Location

Filter content by where the post was published, based on:

Instagram geotags
TikTok location tags

You can use these filters independently or together for advanced geo-targeting.

Example:
Find Los Angeles–based creators who posted content tagged in Paris.

Pinning locations: In Social Listening → Content, open Creator Location or UGC Location, hover over a location, and click the pin icon to keep it at the top of the list. Click the icon again to unpin it.

Why Use Location Filtering?

Location Filtering helps brands answer critical regional questions, such as:

What content is being posted in a specific market?
Which creators are based near an upcoming store opening or event?
How is our brand represented across different regions?

Key Benefits

Geo-targeted content discovery
Identify UGC and creators relevant to specific cities, states, or countries.
Stronger regional strategies
Plan and execute campaigns tailored to local audiences.
Efficient creator sourcing
Quickly find creators based in priority markets.
Consistent workflows
Access location filtering directly within Social Listening—no need to switch tools.

Where Location Filtering Is Available

Location filters are supported across four surfaces in Archive:

Social Listening → Content tab — filter by Creator Location (where the creator is based) and UGC Location (where the post was tagged).
Social Listening → Creators page — filter by Location using the Add Filter option. Note: on some workspaces, the location picker on the Creators page may not yet be visible while this rolls out.
Creator Search — filter by Location to discover new external creators by country, state, or city.
Competitor Insights — Creator Location filtering is now available in Competitor Insights for both Top Content and Top Influencers views.

Use Social Listening filters (Content tab or Creators page) to find creators already in your workspace. Use Creator Search to discover new creators you have not worked with yet.

📋 Note: Location data coverage is partial across all surfaces — creators or posts without available location data will not appear when location filters are applied.

How Location Data Works

Creator Location

Derived from creator profile (bio, name, username etc) using AI
Normalized into a standard hierarchy: Country → State → City
Shared across Creator Search and Social Listening

Content (UGC) Location

Based on:
- Instagram geotags
- TikTok location tags
Only applies to posts where a location was explicitly tagged

Searching by Location

The location filter accepts canonical English place names.
Variants in other languages, scripts, or formats are matched at the data layer.
Once you select a canonical match (e.g. "Tokyo, Japan"), the results include creators whose locations were originally tagged in any variant (such as 東京, Tōkyō, or Tóquio).

Coverage & Data Availability

Location data is available for a meaningful subset of content and creators, but not all.
Content or creators without available location data will not appear when location filters are applied.

Known Limitations

Location filtering is fully functional across Social Listening Content, Social Listening Creators page, and Creator Search. One thing to keep in mind:

Limited results when combining filters: Using both Creator Location and Content Location together narrows results to the overlap between the two datasets, which may significantly reduce the number of matches.

Best Practices

Start broad (country or state level) before narrowing to specific cities
Avoid combining both location filters unless precision is required
Use location filters alongside keywords and brand mentions for the best results

Availability

Location filtering is available to all customers in Social Listening Content and Creator Search. If you don't see the filters and believe your team should have access, contact us via email at [email protected] or chat with our team.