📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans
Creator Monitoring campaigns follow a specific list of creators and capture their content as they publish — brand-related or not. Instead of filtering your existing social listening, Archive checks each creator's page daily and pulls in what they post.
Use this type in two situations:
You have no UGC sources connected (or can't connect them) but still want to capture posts from specific creators.
Gifting or events — creators may post about your brand, but they have no obligation to tag you, so filtering by source or mention would miss it.
To capture brand content from your connected sources instead, create a Brand Monitoring campaign.
Video Walkthrough
A quick walkthrough of the two campaign types and how to set one up:
Creating the Campaign
On the Campaigns page, find the Creator Monitoring section and click Add Campaign to open the New Creator Monitoring Campaign window. Then:
Enter a Campaign name.
Set the Post Date. The Start Date is pre-filled to today. The End Date is required (up to 365 days from the start date).
Creators: Creator Monitoring uses a specific list of creators — you add them after creating the campaign (see Adding Creators to a Campaign).
Under Tracking Settings, choose Any or All and enter #hashtags / @mentions to narrow which of your creators' posts are tracked. Leave it empty to track every post those creators publish.
(Optional) Under Content Conditions, click Filter to add an AI Filter (e.g. Sentiment) so only posts matching that condition appear in the campaign.
Click Create.
📋 Note: When you add a creator, Archive pulls in their past content going back to the campaign's start date (Instagram and TikTok), so you can start a campaign with a past start date and still capture the full window.
How Tracking and Filtering Work
Creator Monitoring follows the creators you add — their posts are what Archive captures, so there's no Source condition. Two optional controls narrow what appears:
Tracking Settings (hashtags / mentions) — narrows which of a creator's posts are captured. Like the Brand Monitoring filter, this is a filter, not a source: it doesn't make Archive track that hashtag or mention across your workspace, it only funnels down what you capture from these creators. Leave it empty to capture every post they publish.
Content Conditions (AI Filter) — keeps only posts that match a condition such as Sentiment or Archive Content Type. Which filters appear depends on the AI Filters enabled and configured on your account (for example, Sentiment requires Sentiment Analysis). AI Filters are rolling out gradually — if you don't see them yet, they're on the way.
For example, add your own connected @handle in Tracking Settings to keep only the posts where a creator tags your brand, or add a specific hashtag to keep only posts that use it. Neither adds new creators or sources.
📋 Note: When you narrow with hashtags, mentions, or an AI Filter, Archive checks the creator's recent posts but only saves the ones that match. Posts that don't match are discarded — they don't count toward your monthly UGC limit or your credits.
⚠️ Detect all content: if you leave Tracking Settings empty, clicking Create asks you to confirm Detect all content? — Archive will capture every post your creators publish in the date range, including posts unrelated to your brand, and everything captured counts toward your monthly UGC limit. Add hashtags or mentions in Tracking Settings to narrow this.
Workflow Notes
Nothing needs to be prepared in advance. Create the campaign first, then add your creators. There is no setup you have to complete before clicking Create.
Bulk-add creators using Labels. If you already organize creators with Labels (for example, a "gifting" label), open the Creators section, filter by the label, use Select All, and add them to the campaign in one action.
Legacy campaigns still work. Any campaigns created before Brand Monitoring and Creator Monitoring launched live under Legacy Campaigns — you can still open, review, and edit them. For anything new (even something similar to a legacy campaign), create it as Creator Monitoring or Brand Monitoring.
Next Steps
Add the creators you want to follow (see Adding Creators to a Campaign and Importing Creators). For an overview of the two campaign types and how to manage a campaign, see Getting Started with Campaigns.