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If a creator is part of your campaign but some of their posts aren't showing up, it's usually because those posts don't match the campaign's setup. Here's why, and how to add them.
Why does this happen?
The posts don't match your campaign's filters. Both campaign types only save content that matches your setup â your hashtags/mentions and any Content Conditions (AI Filters). In Creator Monitoring, Archive checks the creator's recent posts and discards the ones that don't match, so they won't appear.
(Brand Monitoring) The posts didn't come in through your sources. Brand Monitoring doesn't create new sources: it filters the content already coming in from the sources set up in your workspace (the ones selected in the campaign, or all of them if none are selected), including @mention sources marked Not connected when available. If a creator's post didn't tag your brand or use one of your tracked hashtags, no source brought it in, so the campaign can't capture it. Hashtags and mentions under Narrow by work the same way: they filter what your sources bring in, they don't add sources. To check which sources your campaign uses, open its Content Conditions â see Creating a Brand Monitoring Campaign.
The posts fall outside the campaign's date window. In Creator Monitoring, adding a creator backfills their past Instagram and TikTok content back to the start date; content older than that, or outside that scope, isn't pulled in automatically.
Legacy campaigns only: in a Legacy campaign that uses a label filter, a manually added creator's posts won't auto-pull, since they weren't matched through the label.
(TikTok only) The post tagged a different username than what your campaign filters on. On TikTok, the visible tag text can show a display name while actually linking to a different account. See Understanding TikTok Mention Sources for details.
What can I do?
The easiest fix is to add the missing posts to the campaign manually. Once added, they show up like any other captured content.
There are two ways to do it:
From the campaign: open the campaign's Content tab, click Import UGC, choose UGC link, and paste the post links. See Importing Content from UGC Links.
From content already in Archive: go to Social Listening > Content, select the posts, click Actions, and choose Add to Campaign. See Adding Content to Campaigns (From Content Page).
What about collaboration posts?
Archive only considers the creator who actually posted a collaboration post, not its co-authors. That affects each campaign type a little differently:
Creator Monitoring: if a creator in your campaign is only a co-author on someone else's post, that post won't be captured.
Legacy campaigns with a label filter: the post only auto-pulls if the creator who posted it is labeled, even if co-authors are labeled.
If a collaboration post you expected is missing, you can add it manually using the steps above.
What about future posts from that creator?
In Creator Monitoring, new matching posts from that creator are captured automatically while the campaign is active. In Brand Monitoring, they're captured only when one of your sources brings them in, for example when the post tags your brand. (In Legacy campaigns using a label filter, new posts from manually added creators aren't auto-captured â add them manually.)
Still need help?
If you're having trouble locating the missing content or adding it manually, contact us via email at [email protected] or chat with our team â we're happy to help and will walk you through it.