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Some Creator Content May Not Appear in Your Campaign

Why a manually added creator's posts may not appear in a Brand Monitoring or Creator Monitoring campaign, and how to fix it.

Written by Kylie Decipeda

📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans

If a creator is part of your campaign but some of their posts aren't showing up, it's usually because those posts don't match the campaign's setup. Here's why, and how to add them.


Why does this happen?

  • The posts don't match your campaign's filters. Both campaign types only save content that matches your setup — your hashtags/mentions and any Content Conditions (AI Filters). Archive checks a creator's recent posts and discards the ones that don't match, so they won't appear.

  • (Brand Monitoring) The posts aren't from a source included in the campaign. Brand Monitoring captures from the sources selected in the campaign, including @mention sources marked Not connected when available in your workspace. To check which sources your campaign uses, open its Content Conditions — see Creating a Brand Monitoring Campaign.

  • The posts fall outside the campaign's date window. Adding a creator backfills their past content for Instagram and TikTok back to the start date; content older than that, or outside that scope, isn't pulled in automatically.

  • Legacy campaigns only: in a Legacy campaign that uses a label filter, a manually added creator's posts won't auto-pull, since they weren't matched through the label.

  • (TikTok only) The post tagged a different username than what your campaign filters on. On TikTok, the visible tag text can show a display name while actually linking to a different account. See Understanding TikTok Mention Sources for details.


What can I do?

The easiest fix is to add the missing posts to the campaign manually. Once added, they show up like any other captured content.

There are two ways to do it:


What about collaboration posts?

Archive only considers the creator who actually posted a collaboration post, not its co-authors. That affects each campaign type a little differently:

  • Creator Monitoring: if a creator in your campaign is only a co-author on someone else's post, that post won't be captured.

  • Legacy campaigns with a label filter: the post only auto-pulls if the creator who posted it is labeled, even if co-authors are labeled.

If a collaboration post you expected is missing, you can add it manually using the steps above.


What about future posts from that creator?

In Brand Monitoring and Creator Monitoring campaigns, new matching posts are captured automatically while the campaign is active. (In Legacy campaigns using a label filter, new posts from manually added creators aren't auto-captured — add them manually.)


Still need help?

If you're having trouble locating the missing content or adding it manually, contact us via email at [email protected] or chat with our team — we're happy to help and will walk you through it.

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