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Archive helps you track influencer marketing and campaigns so you can measure results, adjust your strategy, and share outcomes with stakeholders. This article covers the two campaign types and how to create a campaign — for day-to-day tasks once a campaign is running, see Managing a Campaign.
Video Walkthrough
A quick walkthrough of the two campaign types and how to set one up:
Campaign Types
When you create a campaign, you choose one of two types:
Creator Monitoring — Monitor a known, explicit list of creators and capture their content. You add the creators yourself, so you always see exactly who is in the campaign. An end date is required. Best for gifted creators, ambassadors, or any known roster — especially when you have no connected sources, or aren't sure a creator will mention your brand when they post.
Brand Monitoring — Capture brand content from your connected sources, then narrow it down by creators, content conditions (AI Filters), and hashtags or mentions. Creators appear automatically from your sources, or you can scope the campaign to a specific list. Can run ongoing (no end date). Best for tracking your brand's UGC in real time across your connected sources.
Creator Monitoring | Brand Monitoring | |
You choose | Which creators to watch | What to capture from your sources, then how to filter it |
Content source | The creators you add | Your connected UGC sources |
Creators | Added manually and explicitly | Appear automatically, or scope to a specific list |
End date | Required (up to 365 days) | Optional — can run Ongoing |
Hashtags / mentions | Narrow which of a creator's posts are saved | Narrow results from your sources (they don't find new content) |
AI-Filter moderation | Yes | Yes |
Historical backfill | Yes | Yes |
Best for | A known creator roster, or when you have no connected sources | Real-time brand UGC across your connected sources |
Legacy Campaigns
If you created campaigns before Brand Monitoring and Creator Monitoring were introduced, you'll find them in a separate Legacy Campaigns table (these were previously called Content Capture campaigns).
You can still edit legacy campaigns, so anything you already set up keeps working.
You can't create new legacy campaigns — every new campaign is created as Brand Monitoring or Creator Monitoring.
Legacy campaigns don't get the new capabilities: no historical backfill and no AI-Filter moderation. Those are exclusive to Brand Monitoring and Creator Monitoring.
You may see Legacy Campaigns alongside your new campaigns for a while. Workspaces created from now on will only have Brand Monitoring and Creator Monitoring. For how the legacy flow works, see the legacy campaign guide.
How to Create a Campaign
Each campaign type has its own section in the Campaigns list. Pick the type you want and follow its step-by-step guide:
Creating a Brand Monitoring Campaign — capture brand content from your connected UGC sources; can run ongoing.
Creating a Creator Monitoring Campaign — follow a specific list of creators (works even with no sources connected); requires an end date.
Adding Creators to a Campaign
Once your campaign is created, add creators to it — see Adding Creators to a Campaign for the full walkthrough (Quick Add, CSV import, adding from your Creators page, and adding from Creator Search).
Managing Your Campaign
Once your campaign is running, see Managing a Campaign for how to view and filter creators and content, sort and export reports, share results, refresh metrics, and edit or delete a campaign.