📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans

Archive helps you track influencer marketing and campaigns so you can measure results, adjust your strategy, and share outcomes with stakeholders. This article covers how to create and manage campaigns in Archive.

Campaign Types

When you create a campaign, you choose one of two types:

Creator Monitoring — Monitor a known, explicit list of creators and capture their content. You add the creators yourself, so you always see exactly who is in the campaign. An end date is required. Best for gifted creators, ambassadors, or any known roster — especially when you have no connected sources, or aren't sure a creator will mention your brand when they post.

Brand Monitoring — Capture brand content from your connected sources, then narrow it down by creators, content conditions (AI Filters), and hashtags or mentions. Creators appear automatically from your sources, or you can scope the campaign to a specific list. Can run ongoing (no end date). Best for tracking your brand's UGC in real time across your connected sources.

	Creator Monitoring	Brand Monitoring
You choose	Which creators to watch	What to capture from your sources, then how to filter it
Content source	The creators you add	Your connected UGC sources
Creators	Added manually and explicitly	Appear automatically, or scope to a specific list
End date	Required (up to 365 days)	Optional — can run Ongoing
Hashtags / mentions	Narrow which of a creator's posts are saved	Narrow results from your sources (they don't find new content)
AI-Filter moderation	Yes	Yes
Historical backfill	Yes	Yes
Best for	A known creator roster, or when you have no connected sources	Real-time brand UGC across your connected sources

Legacy Campaigns

If you created campaigns before Brand Monitoring and Creator Monitoring were introduced, you'll find them in a separate Legacy Campaigns table (these were previously called Content Capture campaigns).

You can still edit legacy campaigns, so anything you already set up keeps working.
You can't create new legacy campaigns — every new campaign is created as Brand Monitoring or Creator Monitoring.
Legacy campaigns don't get the new capabilities: no historical backfill and no AI-Filter moderation. Those are exclusive to Brand Monitoring and Creator Monitoring.

You may see Legacy Campaigns alongside your new campaigns for a while. Workspaces created from now on will only have Brand Monitoring and Creator Monitoring. For how the legacy flow works, see the legacy campaign guide.

How to Create a Campaign

Each campaign type has its own section in the Campaigns list. Pick the type you want and follow its step-by-step guide:

Creating a Brand Monitoring Campaign — capture brand content from your connected UGC sources; can run ongoing.
Creating a Creator Monitoring Campaign — follow a specific list of creators (works even with no sources connected); requires an end date.

Adding Creators to a Campaign

Both campaign types support manually adding creators. For Brand Monitoring campaigns, content also appears automatically from your connected sources — but you can still add specific creators directly if needed.

To add creators to a campaign:

Open your campaign.
Click + Add creators.

From there, you have a few options:

Paste handles directly - Use the Quick Add option to paste creator handles one by one or in bulk.
Upload a CSV - Click Import from file, then download the CSV template. Fill it in with creator names and handles, export as a CSV, and drag it into the upload area. Please make sure to use the template.

Add from Creator Search or Social Listening You can bulk-select creators from Creator Search or Social Listening and add them to a campaign directly from those views.

📋 Note: If you remove a creator from a Creator Monitoring campaign, their content stays in the campaign. You can still manually delete individual posts from the campaign if needed.

Where Your Content Lives

All captured content lives in Social Listening — that's the main feed of everything Archive has collected across your account. Campaigns work as filtered views on top of that: they show only the content that matches that campaign's specific rules.

Checking the List of Creators in Your Campaign

Navigate to the Campaigns section.
Click on the campaign you want to review.
You'll land on the creator list for that campaign automatically.

Filtering Creators in a Campaign

Open your campaign and go to the creator list.
Click Add Filter.
Select the Creator Name from the dropdown.
Choose operator type and input your search term.

Available operators:

Is — exact match only
Is Not — excludes exact matches
Starts With — matches creators whose name begins with your text
Ends With — matches creators whose name ends with your text
Contains (default) — matches creators whose name includes your text
Does Not Contain — excludes creators whose name includes your text
Is Empty — shows creators with no name on file
Is Not Empty — shows creators that have a name on file

The search is not case-sensitive.

📋 Note: The Creator name filter is not available on the public link version of a campaign report.

Filtering Creators in a Campaign (Social Profiles)

Open your campaign and go to the creator list.
Click Add Filter.
Select the Social Profiles from the dropdown.
Type in the handle of the creator and choose it from the list.

The search is not case-sensitive.

📋 Note: The Social Profiles filter is not available on the public link version of a campaign report.

Checking All UGC Added to Your Campaign

Navigate to the Campaigns section.
Click on your campaign.
Click Content in the left navigation panel.

Sorting Campaign Content

Open your campaign and click Content in the left navigation panel.
Click the Sort by dropdown above the content list.
Choose a field and direction.

Available sort fields (Asc and Desc):

Post Date (default)
Views
Likes
Comments
Shares
EMV (Earned Media Value)
Social Profile
Followers

Checking UGC Performance

Navigate to the Campaigns section.
Click on your campaign.
Click Reporting in the left navigation panel.

Sharing Your Campaign Report

Navigate to the Campaigns section.
Click on your campaign.
Click Report in the left navigation panel.
Apply any filters you need (Content Type, Followers, Label, etc.).
Click Copy Public Link in the top right corner to generate a shareable link.

📋 Note: Generating a public link shares the entire campaign.

Exporting Campaign Reports as PDF

Open your campaign and click Reports in the left navigation panel.
Click the options dropdown (...) in the upper right.
Select Export as PDF.

The file downloads using the campaign name as the filename.

Bulk Refresh UGC Metrics

Go to the Content tab inside your campaign.
Select the content items you want to refresh.
Press Command+K (Mac) or Control+K (Windows) to open Quick Actions.
Choose Refresh Metrics.
Confirm the refresh by clicking on Refresh Metrics.

Processing takes approximately 10–20 minutes for around 15 items. A confirmation banner will appear when the action is queued — click Review to track progress in the Operations Center.

Updated metrics are also reflected in Media Deck.

Editing a Campaign

Method 1: In the Main Campaign Page

Navigate to the Campaigns section.
Find the campaign you want to edit and click the Edit (pencil) icon.
Make your changes in the window that appears.
Click Save.

Method 2: Inside the Campaign

Navigate to the Campaigns section.
Choose the Campaign you want to edit.
Click on the three dots button and choose Edit Campaign.
Make your changes in the window that appears.
Click Save.

📋 Note: Any changes will override any content you've manually added or removed. Only content matching the new rules will remain in this campaign.

⚠️ Warning: If content isn't populating, check whether the campaign was edited after creation or whether the start and end dates are set correctly. If neither applies, contact Archive Support.

Deleting a Campaign