📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans
Brand Monitoring campaigns capture brand content from your connected UGC sources and keep updating in real time as new posts go live. Use this type when you have sources connected and want to track your brand's UGC across them. To follow a known list of creators instead — including when you have no sources connected — create a Creator Monitoring campaign.
Creating the Campaign
On the Campaigns page, find the Brand Monitoring section and click Add Campaign to open the New Brand Monitoring Campaign window. Then:
Enter a Campaign name.
Set the Post Date. The Start Date is pre-filled to today. The End Date is optional — leave it as Ongoing to run open-ended, or pick a date.
Choose your Creators:
Any creator — captures posts from your sources that match your content conditions.
A specific list of creators — you add them after creating the campaign.
Set your Content Conditions. This starts with Source is any of All sources — use the tree to limit which connected sources to capture from. Click + to add more conditions, such as an AI Filter (e.g. Sentiment), to narrow captured content using Archive's AI understanding. The AI Filters you can choose from depend on what's enabled and configured on your account.
(Optional) Check Narrow by custom hashtags or mentions, choose Any or All, and enter your #hashtags / @mentions. This filters only — it won't add sources or find new content.
Click Create.
📋 Note: When you add a creator, Archive pulls in their past content going back to the campaign's start date (Instagram and TikTok), so you can start a campaign with a past start date and still capture the full window.
How the Hashtag and Mention Filter Works
The hashtags and mentions you add are a filter on what you already capture from your connected sources — not a new source. A post appears in the campaign only when both are true:
It came in from a connected source — for example, with your Instagram connected, the creator mentioned your @handle, so Archive pulled the post into Social Listening.
It also matches a hashtag or mention you set here.
So if a creator mentions your brand but doesn't use the hashtag, you'll still see the post in Social Listening — it just won't appear in this campaign. Adding a hashtag here never makes Archive capture every post that uses it.
Next Steps
Add or refine the creators in your campaign (see Adding Creators to a Campaign). For an overview of the two campaign types and how to manage a campaign, see Getting Started with Campaigns.