If your workspace is pulling in videos or posts that have nothing to do with your brand, one of your content sources is capturing too broadly. This article explains the most common causes on Instagram, TikTok, and YouTube, and how to fix each one.
Common Causes
The most common cause is a Creator Monitoring campaign capturing whole feeds. A Creator Monitoring campaign with empty Tracking Settings captures every post its creators publish — brand-related or not, on Instagram, TikTok, and YouTube alike. Add hashtags or mentions to the campaign’s Tracking Settings to narrow it.
The causes below are specific to each platform’s tracked terms.
Tracked hashtag is too generic. Hashtags like #love, #style, or #food are used by millions of unrelated accounts — Archive will pull posts from all of them.
Tracked hashtag overlaps with another brand or topic. A short brand hashtag may also be used by unrelated communities.
@mention detection caught a similarly named account. If a handle is close to your brand's handle (or there are unclaimed variants), Archive may capture posts mentioning the wrong account.
TikTok
Tracked hashtag is a generic trend. Tags like #fyp, #foryou, #trending are used across every niche — pulling them captures the entire feed, not your brand.
Sound or trend virality drags in unrelated videos. A trending sound associated with a niche can make unrelated creators use brand-adjacent hashtags to boost reach.
Tracked keyword matches a common word. TikTok captions and spoken content often contain casual language — short or common tracked terms pull in unrelated videos.
YouTube
Key phrase is too broad. A single common word as a key phrase will match any video with that word in its title, description, or metadata.
Keyword filter is too permissive (or missing). On YouTube, keywords act as filters on top of key phrase search results — they narrow what gets saved. If a keyword is too common (or if no keyword is configured), videos that match a broad key phrase will pass through the filter unchanged.
Seasonal or event-based key phrase still active. A Super Bowl or holiday hashtag may keep pulling long after the event is over.
Acronym or brand name collides with unrelated terms. Short brand names may match videos about completely different topics.
How to Fix It
Instagram & TikTok — hashtags (always self-serve)
Hashtag tracking is independent of any connected account. Regardless of whether you have an Instagram or TikTok account connected to Archive, you can always add, narrow, or remove tracked hashtags yourself in the app. No need to contact Support.
Instagram & TikTok — disconnecting an account
If an Instagram or TikTok account was connected by accident (e.g. the wrong handle was selected during setup, or a personal account was connected instead of a brand account), you can disconnect it yourself in the app. This stops Archive from capturing content associated with that account going forward.
Instagram & TikTok — non-verified mention sources (contact Support)
If your brand is tracked via a non-verified mention source — i.e. Archive is monitoring a handle that isn't connected to your workspace through the platform's official integration — only Archive Support can add, narrow, or remove that source. Contact us via email at [email protected] or chat with our team, with:
Your Workspace ID
The handle or term that is pulling unrelated content
Whether you want it removed or replaced by a more specific version
YouTube — keywords and key phrases (contact Support)
All YouTube tracked terms (keywords and key phrases) are managed by the Archive team. To remove or narrow a term, contact us via email at [email protected] or chat with our team, with:
Your Workspace ID
Whether each term is a key phrase (search) or keyword (filter)
The exact terms you want removed
Any replacement terms you want added
Narrow a Creator Monitoring Campaign’s Tracking Settings
Full-feed monitoring is set up through a Creator Monitoring campaign, and that campaign’s Tracking Settings decide which of your creators’ posts are captured.
💡 Tip: to find which profiles are affected, scroll the Social Profiles table sideways to the Content column and sort by it — that lists every profile currently set to All Content at once, instead of checking them one by one.
Open the campaign and, under Tracking Settings, choose Any or All and enter the #hashtags or @mentions a post must match. Adding your own connected @handle keeps only posts where the creator tagged your brand. Leave Tracking Settings empty and Archive captures every post those creators publish — creating a campaign that way asks you to confirm Detect all content? first.
Posts that don’t match are discarded — they don’t count toward your monthly UGC limit or your credits.
📋 Note: Tracking Settings apply going forward only. Narrowing them stops new unrelated posts, but content already captured stays where it is — see Remove Content Already Captured below.
Remove Content Already Captured
Narrowing Tracking Settings does not affect content Archive has already captured. To clear that out:
Take posts out of a campaign — open the campaign’s Content view, select the posts, and use Unlink UGC from Campaign. The posts stay in your Archive library.
Remove posts from your library — on Social Listening → Content, select the posts and choose Delete from the Bulk Action Bar.
Who to Contact
Instagram/TikTok hashtags → Always self-serve in the app (independent of any connection)
Disconnecting an Instagram/TikTok account connected by mistake → Self-serve in the app
Instagram/TikTok non-verified mention source → Contact us via email at [email protected] or chat with our team
YouTube keywords or key phrases → Contact us via email at [email protected] or chat with our team
Narrowing what a Creator Monitoring campaign captures → Edit the campaign’s Tracking Settings yourself
Deleting content → You can do this yourself in the app
Preventing Unrelated Content from the Start
Use specific, unambiguous tracked terms — full brand names, branded hashtags, or multi-word phrases — rather than short generic words
Avoid tracking broad platform-wide hashtags (#fyp, #trending, #love) — they capture everything, not your brand
Set a Creator Monitoring campaign’s Tracking Settings when you create it — they only apply to content captured after they are set
Review your tracked terms periodically and remove ones that are no longer relevant (e.g. old campaign hashtags, expired event terms)