Tracking hashtags is an essential feature for brands running influencer campaigns on social media. When your influencers use designated hashtags in their posts, Archive can automatically collect this content for your brand to leverage. This guide explains how to set up hashtag tracking in your Archive account.
Benefits of Hashtag Tracking
Automatically collect user-generated content from campaign-specific hashtags
Monitor influencer compliance with your campaign guidelines
Gather content from multiple platforms in one centralized location
Easily repurpose high-performing influencer content for your marketing channels
Adding Hashtags to Your Account
Follow these steps to start tracking hashtags in Archive:
Hover over your left tab menu and choose Settings from the list.
On your Sources tab, click Add Source.
From the Hashtags section, choose your desired Social Media type (Instagram or TikTok)
Input the hashtag you want Archive to start tracking (without the # symbol)
Once finalized, click Add Source.
Important Notes
When you start tracking an Instagram hashtag, Archive gathers up to 30 of the most recent Feed Posts using that hashtag (not older than three months). For TikTok hashtags, Archive gathers up to 20 pieces of recent historical content. From then on, new matching content is detected automatically going forward.
For popular hashtags (like #archive), you may encounter a warning message since they can significantly increase your Social Profiles and monthly UGC content count.
If you need to track a popular hashtag, reach out to Archive Support via chat or at [email protected].
Hashtag tracking can't detect hashtags used only in Stories. To capture a creator's Stories, add them as a Tagged Only or All Content source instead.
Want to stop tracking a hashtag? See How to Stop Tracking Hashtags.