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What types of user-generated content does Archive collect?

Kylie Decipeda avatar
Written by Kylie Decipeda
Updated yesterday

Archive automatically detects user-generated content from Instagram and TikTok. The way we detect each content type varies slightly to keep your library as relevant as possible; here’s what you need to know:

  • Instagram Stories: If your brand account is @mentioned in an Instagram Story, we will track them for you.

  • Instagram Feed Posts: We’ll detect single images, videos, and carousels when your brand account is tagged with an @mention on the post itself or in the caption. Feed Posts that use #hashtags you’re tracking anywhere (including in captions and comments) will also be shown to your library.

  • Instagram Reels: We’ll detect Reels when your brand account is tagged with an @mention on the post itself or in the caption (but not when you’re tagged in the comments section).

  • TikTok Videos: If your brand account is @mentioned or includes a hashtag you're tracking in a TikTok video. We can detect 90% of TikTok posts.

  • YouTube Videos: We can detect All Content from specific creators and track keywords used by the creator. However, you'll need to send our team a request so we can add the creators and key words to your workspace.

Important Notes:

  • Hashtag detection may not be 100% guaranteed in all cases

  • For optimal content collection, ensure your social accounts are properly connected following our connection guides

  • Content detection typically begins after you've completed the account connection process

Notes:

  • The only type of posts we can get from private accounts are stories. As long as your Instagram is connected to Archive, the influencer account mentions your brand in their stories, and you have visibility. To have visibility, you would need to follow their account already. If your IG account has access to it, we will also have. But you have to make sure your Instagram account is connected to Archive.

    Unfortunately, we cannot get the other posts because our search method operates outside your account; this process runs independently.

  • For hashtags, we can't track 100% of posts for Instagram hashtags.

  • For Stories, we can only capture content that your brand gets tagged in. We can't capture if you're tagging your creators. Example:

Mobile:

Web:

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