Archive provides filtering and sorting tools to narrow your content library down to the posts you need. You can stack multiple filters and combine them with sorting to surface specific subsets of content.

How to Access Filters

Filters live at the top of your content library:

Click on Add Filter in the toolbar
A dropdown will appear with all available filter categories
Select the filter you want to apply
Choose your specific criteria
Add additional filters as needed to refine your results

You can apply multiple different filters at once — they stack to narrow your results. Each filter type can be added only once (for example, you can't add two Label filters). Filter selections can also be saved as part of a View.

Available Filters

Social Profiles — Filter by specific social media accounts connected to Archive
Content Type — Sort between photos, videos, carousels, and other content formats
Engagement — Find posts based on likes, comments, shares, and overall engagement metrics
Followers — Filter creators by their follower count ranges
Import Type — See how content was added to Archive (automatically detected, manually uploaded, etc.)
Post Type — Organize by specific post format. Available types include Instagram Feed, Stories, and Reels; TikTok Videos and TikTok Stories; and YouTube Videos and Shorts
Creator Location — Filter content by where the creator is located
UGC Location — Find content based on where it was posted or tagged
Shopify Products — Filter by specific products featured or tagged in the content
Source — View content from specific platforms or sources
Tags — Use custom tags you've created to organize content
Verification — Filter by verified or unverified creator accounts
Platform — Sort by Instagram, TikTok, Facebook, and other connected platforms
Account Type — Filter between business accounts, creator accounts, and personal profiles
Usage Rights — See which content you have permission to use
Paid Partnership Code — Identify sponsored content and branded partnerships
Spark Code — Filter TikTok content with Spark Ads codes attached
Links — Find posts that contain clickable links
Collections — Filter by collections you've created. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Label — Filter by custom labels you've applied. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Campaign — Filter content by which campaign it is linked to. Multi-select with search; the multi-select behaves as OR (matches any of the selected campaigns). Currently supports the is operator only.
Post Date — Find content from specific date ranges
Sentiment — Sort content by positive, negative, or neutral sentiment
Creative Score — Find top-performing creative based on Archive's scoring system
Brand Safety — Filter content based on brand safety criteria
Content Tagger — Custom tagging for specific content categories
Muted Until — See content you've temporarily hidden with scheduled unmute dates

Excluding Values from Filters

Not every filter supports excluding values. Use this reference to know when exclusion is possible and how to apply it.

Filters That Support Exclusion

Creator Location and UGC Location — Toggle between Include and Exclude at the top of the picker to keep or remove content from selected locations.
Collections — Toggle between Include and Exclude at the top of the picker to keep or remove content in selected collections.
Labels and other Custom Attributes — Custom Attributes of type Text, Text List, or Multi-Select support the Does Not Contain operator to exclude values. Labels is a Multi-Select Custom Attribute, so it supports this operator.

Filters That Do Not Support Exclusion

These filters are include-only. Once you select a value, matching content is shown, and there is no way to invert the match or exclude a value:

Source, Platform, Content Type, Post Type, Tags, Sentiment, Social Profiles, Engagement, Followers, Post Date, Import Type, Verification, Account Type, Usage Rights, Paid Partnership Code, Spark Code, and Links.

Searching by Post Caption or Copy

There is no filter in the UI that searches the text inside a post’s caption or copy. If you need to include or exclude posts based on caption content (for example, filter out captions containing #ad or #sponsored), this is only available through the Archive API’s Items endpoint, using the caption field with a text query.

Tip: If your use case requires excluding sponsored or ad content and the built-in filters do not cover it, reach out to your Customer Success Manager to talk through options.

Sorting Your Content

Along with filters, you can sort your entire content library using the Sort by dropdown. This lets you arrange content by date, engagement, and other metrics.

Linked Campaign Records in the UGC Modal

When you open a single post from the content library, the UGC modal displays the campaign records that piece of content is linked to. Each record shows the campaign name and its status (active, planned, or completed). Posting status is not shown — a UGC item being in a campaign already implies it has been posted.

Common Questions

If I have UGCs with a specific hashtag, but the hashtag was added as a source only after the video was captured, will filtering by Source and selecting that hashtag still include the video in the results?
No, the video will not appear in the results when filtering by Source because the hashtag wasn't a source at the time it was captured. However, you can still find the video by using the Tags filter.
If I select two campaigns in the Campaign filter, does it match content in both, or in either?
Either. The Campaign filter's multi-select behaves as OR — results include content linked to any of the selected campaigns.
Why does the Campaign filter only support "is"?
Richer operators (contains, does not contain, is empty, etc.) are not yet available for the Campaign filter. They are a potential future improvement but are not currently planned.