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Archive allows you to efficiently import creator information from CSV files and associate multiple social media profiles (Instagram, TikTok, and YouTube) with each creator, streamlining your influencer marketing campaign management. This process is also used for merging Social Profiles to a creator.
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It is essential to use our template for importing Creators; it must include the specified account type, usernames (handles), and full name columns, along with related information. If you don't use the template, our system will disregard your upload.
When managing creators in Archive, it's crucial to understand the distinction between "importing creators" and "labeling social profiles." Importing creators allows grouping multiple social media profiles under a single creator by listing their handles on the same row, ensuring accurate grouping and efficient data handling. Conversely, labeling social profiles involves targeting specific individual profiles without grouping them under one creator. Additionally, ensure that you are using the correct CSV template for your intended destination. Using an incompatible template, such as the Social Profile Import Template for the Creator Page, can lead to system errors.
To ensure smooth imports, always match your CSV template to the required destination format. As an alternative workflow, consider importing profiles first using the Social Profile Template, applying relevant labels, and then creating campaigns targeting creators with these labels.
Importing Through the Creators Page
â ď¸ Creator imports can't be undone, and creators can't be deleted from the Creators page. Before you click Import, check that you're in the right workspace and that the file is correct. If you imported into the wrong workspace, you can remove the labels the import added (select the creators, then Actions â Custom Attributes â Remove Creator Labels); the creators themselves stay.
Navigate to your Creators page and click the three-dot menu to select "Add Creators"
Select "Download template" to obtain the sample format that will guide your data preparation
Clear the sample information and populate the spreadsheet with your creators' details, including names and social handles
Export your completed spreadsheet as a CSV file, then click Import from file and choose it
During the review process, make sure each column is mapped to its matching field â including Instagram, TikTok, and YouTube. When you use the official template, these columns map automatically; if you used your own headers, map them manually.
Review all information for accuracy, then click "Import" to complete the process
How to Quick Add Creators to a Campaign
The fastest way to add creators is directly inside the campaign, by pasting their handles:
Open your campaign and click + Add creators.
On the Quick add tab, paste creator handles â Instagram, TikTok, or YouTube usernames â one by one or in bulk.
Click Add to add them to the campaign.
How to Import Creators Directly to a Campaign
Open your campaign and click + Add creators.
On the Import CSV tab, download the CSV template (please make sure you're using the correct template).
Fill it in with creator names and handles, and export as a CSV.
Click Import from file and choose your file.
Check that each column is mapped to its matching field, then click Import.
Note: After you add creators, you can track their performance and manage their content within the campaign.
How to Add Specific Creators to Your Campaign Through Your Creators Page
Navigate to your Creators page.
Select the creators you want to add by checking the box next to their names
Click Actions in the bulk action bar and choose Add to Campaign.
From the campaign menu, select the specific campaign you want to add these creators to.
How to Add Specific Creators to Your Campaign Through Your Creator Search Page
Navigate to your Creator Search Page to browse through your creator database.
Use the search function to filter creators based on your campaign requirements.
Review the search results and select the creators you want to include by clicking the checkboxes beside their names.
Once you've selected all desired creators, click Actions in the bulk action bar at the bottom of the screen and choose Add to Campaign.
Select the specific campaign to which you want to add these creators from the campaign menu.
How to Import Creators via API or MCP
Creator import is also available programmatically through the public API and MCP (Model Context Protocol), allowing you to import creators from any API client or AI agent (Claude, ChatGPT, scripts) by handle or profile URL.
Key features of API/MCP import:
Import creators across Instagram, TikTok, and YouTube
Each import runs as a tracked background operation with individual error reporting
Invalid handles are reported individually, allowing partial imports to succeed
Add labels during the import operation
An
operation.completedwebhook fires upon completionAll imports appear in Operations Center for tracking and monitoring
API and MCP imports use the same engine, flow, and pricing as the in-app import, ensuring consistency across all import methods.
Matching and Merging
Archive matches imported creators by social handle. Each row must contain at least one recognized social handle.
One handle from an existing creator: Archive uses that handle to find the creator. Any other social profiles already linked to that creator remain linked; blank social columns are not treated as deletion instructions.
Multiple handles on one row: Archive treats those profiles as one creator. If the handles currently belong to separate creator records, Archive moves the profiles to one surviving creator, transfers campaign memberships, and removes the empty duplicate creator record. The social profiles themselves are not deleted.
Troubleshooting Common Issues
If you encounter problems when importing creators from a CSV file, consider the following troubleshooting tips:
Check Template Compatibility: Verify that you're using the correct template for your intended destination (social profiles, creators, or campaigns).
Group Profiles Correctly: Put all of a creator's handles on the same row. Archive groups profiles by handle, not by Full Name.
Follow Format Guidelines: Ensure your CSV file adheres to the required column structure and formatting rules.
Best Practices for Successful Creator Management
Always double-check the accuracy and completeness of your import file before uploading.
Use explicit and uniform labeling to maintain clarity while managing creators.
Regularly update your templates based on the latest requirements outlined in Archive.
By following these guidelines, you can ensure smooth imports and effective management of creator data within Archive.