When working with influencer data in our platform, it's important to understand how we track and count creators and their social profiles differently. This distinction is crucial for accurate campaign management and reporting, ensuring you have the right metrics for your needs.
What are Creators?
Represents social media influencers who may have multiple social accounts
Always counted as one person, regardless of how many social accounts they have
Used for tracking campaigns and managing influencer relationships
What are Social Profiles?
Represents individual social media accounts
Counted separately for each platform (e.g., if one person has TikTok and Instagram, they count as two social profiles)
Used specifically for reporting and analytics purposes
For example: If an influencer named Sarah has both Instagram and TikTok accounts:
As a Creator: Sarah = 1 creator
As Social Profiles: Sarah = 2 social profiles (Instagram + TikTok)