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Archive tracks influencer data using two distinct concepts: Creators and Social Profiles. Depending on which part of the platform you're using, you'll be working with one or the other — and they count things differently. This article explains the difference and maps each feature to the right concept so you always know what you're looking at.
How the same influencer looks in each concept
Take Support Testing, an influencer with Instagram, TikTok accounts. Here's how Archive represents her under each concept:
Creators
Social Profile
Which concept does each feature use?
This is the most common source of confusion. Some features always work with Creator counts, others with Social Profile counts. Here's the full breakdown:
A closer look at Track Content vs Campaigns
This is the distinction that trips people up most often.
CSV Imports: Using the right template
When uploading data, the template you use determines which concept you're working with:
Quick Summary
Creator = the person. Used in Campaigns, the Creators page, and anywhere you're managing influencer relationships. Always counts as 1.
Social Profile = the account. Used in Track Content, the Social Profiles page, and UGC. Each platform account counts separately.