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Understanding Creator Attributes

What each creator attribute on the Creators page means.

Written by Archive AI

📋 Available on: All plans (Startup, Growth, Enterprise, Agency, and Custom)

The Creators page provides a unified view of each creator's information. These attributes help you keep comprehensive records, making it easier to manage relationships and track key details.

These attributes help maintain comprehensive records of each creator's details, making it easier to manage relationships and track important information.


Core Creator Attributes

  • Personal Information

    • Full name: Creator's official or preferred name

    • Age: Creator's current age

    • Gender: Creator's gender identification

    • Location: Creator's geographical location

    • Category: Classifies the creator type — Creator, Pro Service, Brand, Venue, Media, Public Sector, or Unknown

  • Contact Details

    • Emails: One or multiple email addresses for communication

    • Phone numbers: Contact numbers for direct communication

    • Notes: Space for additional information or important remarks

  • Discovery & Vetting

    • Relationship Status: Stage of relationship with the creator

    • Vetting List: Shows which vetting lists the creator has been added to in Creator Search

    • Campaign: Shows which campaigns the creator is added to


Attribute Management

  • All attributes are managed at the creator level, not individual social profiles

  • Relationship Status: A creator-level attribute used to track partnership pipeline stage (To Review, Outreached, In Discussion, Interested, Contracted, Active, Not Interested, Not a Fit, Not Responsive)

  • Information can be updated and modified as needed

  • Changes to attributes are tracked in the activity log

  • Attributes can be used for filtering and organizing creators in the platform


Custom Labels

  • Labels can be added to creators for better organization

  • Labels work across different platform features

  • Useful for categorizing creators based on:

    • Campaign participation

    • Content specialties

    • Relationship status

    • Any other custom categorization needed

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