Do you want to ensure the creator you're looking for is the perfect fit for their social analytics? This feature allows you to see the whole picture of a creator's social analytics and determine whether they would be someone you can reach out to for any collaborations or campaigns.
This feature is only available for Custom plan users.
How to View Creator Performance Metrics (Quick Glance)
From your search results, look for the creator you want to see performance information from.
At the bottom of each creator card, you can see an Instagram and TikTok icon (depending on what platforms the creator has). Hover your cursor over the icons to see individual performance metrics for each platform.
When you hover your cursor over the platform icons, you'll see key performance information including:
Username - The creator's username
Followers - Total follower count for that specific platform
Engagement Rate - The creator's average engagement rate as a percentage
Average Impressions - The typical number of impressions the creator's content receives
You can also see a highlighted performance just below the displayed content for each creator. This metric would depend on the platform you have added to your search.
How to View the Details Creator Performance Metrics
From your search results, click on the creator's name to open their detailed profile.
Navigate to the Analytics tab to view comprehensive performance data and insights.
Creator Profile Overview
When you open a creator's profile, you'll first see an overview section that includes:
Creator's Name and Location - Basic profile information
Add to List functionality - Organize creators into your vetting lists
Creator Notes field - Add your own notes about the creator for future reference
Social Profile Performance Table
The analytics section displays a comprehensive table showing performance across all connected social platforms:
Social Profile - Links to Instagram, TikTok, and other connected accounts
Followers - Current follower count for each platform
Last Post - Date of the creator's most recent content
Total Posts - Number of posts tracked by Archive
Engagement Rate (Eng. Rate) - Average engagement percentage
EMV (Earned Media Value) - Estimated monetary value of the creator's content
Impressions - Average content reach and visibility
IG Posts - Instagram-specific post count
IG Posts Count - Additional Instagram metrics
Top 10 Mentions Analytics
The Top 10 Mentions section provides valuable insights into brand partnerships and tagging patterns:
Brand Mention Tracking This feature shows which brands the creator mentions most frequently, displayed in a monthly breakdown table. You can see:
Monthly Data - Mentions tracked across Jan, Mar, May, Jun, and other months
Brand Rankings - Top brands the creator has mentioned or tagged
Mention Frequency - Number of times each brand was mentioned per month
Trending Patterns - Visual representation of mention patterns over time
Analytics Filtering Options Use the dropdown menu to filter analytics by different metrics:
Items Count - Total number of mentions or posts
EMV - Sort by estimated media value
Impressions - Filter by impression counts
Total Engagements - View total engagement numbers
Engagement Rate - Sort by engagement percentages
To learn more about the different stats, please refer to the articles below:
NOTE: With the Creator Search tool, content from some creators are refreshed every month as Archive focuses on featuring creators based on popularity, content, and engagement. At this time not all of her content and analytics may be featured. We aim to showcase the most relevant information on our Creator Search tool and are consistently identifying and monitoring the data of new creators.