đ Available on: All plans (Startup, Growth, Enterprise, Agency, and Custom)
Do you want to ensure the creator you're looking for is the perfect fit for their social analytics? This feature allows you to see the whole picture of a creator's social analytics and determine whether they would be someone you can reach out to for any collaborations or campaigns.
How to View Creator Performance Metrics (Quick Glance)
From your search results, look for the creator you want to see performance information from.
At the bottom of each creator card, you'll see the engagement of the creator (depending on what platform tab you're in).
Hover over the metrics to see individual performance metrics for that platform (followers, engagement rate, and average impressions).
Username - The creator's username on the chosen platform
Followers - Total follower count for that specific platform
Engagement Rate - The creator's average engagement rate based on recent posts
Average Impressions - The typical number of impressions the creator's recent posts receive
You can also see a highlighted performance just below the displayed content for each creator. This metric would depend on the platform you have added to your search.
The creator card shows Average Impressions, not Impression Rate. To see a creatorâs Impression Rate, open their full profile and go to the Analytics tab (see below).
How to View the Detailed Creator Performance Metrics
From your search results, click on the creator's name to open their detailed profile.
Navigate to the Analytics tab to view comprehensive performance data and insights.
Creator Profile Overview
When you open a creator's profile, you'll first see an overview section that includes:
Creator's Name and Profile Information - Basic profile information
Add to List functionality - Organize creators into your vetting lists or campaigns
Creator Notes field - Add your own notes about the creator for future reference
Social Profile Performance Table
The analytics section displays a comprehensive table showing performance across all connected social platforms:
Social Profile - The creator's profile on each connected platform
Followers - Number of followers for each platform
Engagement Rate (Eng. Rate) - The percentage of engagements relative to total audience size
Impression Rate (Impr. Rate) - The percentage of impressions relative to the creatorâs total audience size, calculated across all of the creatorâs tracked content on that platform. This is a creator-level metric reflecting their overall reach â it is not limited to your brandâs campaigns or tagged posts.
Average Engagement - Average number of likes, comments, and shares per piece of content
Average Impressions - Average number of views per piece of content, including Instagram Reels, TikTok videos, and estimated views for Instagram Stories.
Average EMV (Estimated Media Value) - Earned Media Value (EMV) measures engagement value on content. It is a relative metric based on engagement type, post type, and audience size.
Top 10 Mentions Analytics
The Top 10 Mentions section provides valuable insights into brand partnerships and tagging patterns:
Brand Mention Tracking This feature shows which brands the creator mentions most frequently, displayed in a monthly breakdown table. You can see:
Monthly Data - Mentions tracked across Jan, Mar, May, Jun, and other months
Brand Rankings - Top brands the creator has mentioned or tagged
Mention Frequency - Number of times each brand was mentioned per month
Trending Patterns - Visual representation of mention patterns over time
Analytics Filtering Options Use the dropdown menu to filter analytics by different metrics:
Items Count - Total number of mentions or posts
EMV - Sort by estimated media value
Impressions - Filter by impression counts
Total Engagements - View total engagement numbers
Engagement Rate - Sort by engagement percentages
Viewing Impression Rate for Saved Creators
If a creator is already saved to your lists or campaigns, their Impression Rate lives in the Creator Profile view:
Open the creator.
Click Creator Profile in the top-right corner to switch from the Brand Interactions view.
Go to the Analytics tab â the Impr. Rate column appears alongside Eng. Rate, Avg. Eng., Avg. Impr., and Avg. EMV.
The default Brand Interactions view shows metrics scoped to your campaigns (Views, EMV, engagements) and does not include Impression Rate, since Impression Rate is a creator-level metric.
To learn more about the different stats, please refer to the articles below:
đ NOTE: With the Creator Search tool, content from some creators are refreshed every month as Archive focuses on featuring creators based on popularity, content, and engagement. EMV data is available on all current plans (Startup, Growth, and Enterprise). At this time not all of her content and analytics may be featured. We aim to showcase the most relevant information on our Creator Search tool and are consistently identifying and monitoring the data of new creators.