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The Social Profiles page shows every social profile that has posted content mentioning your brand. Use it to understand your audience, track engagement patterns, and identify potential creators for campaigns.
Discovering the Social Profiles Page
Access the Social Profiles page from the left-side navigation. Each row represents a unique social profile, and the page aggregates all of their posts that Archive has detected for your brand.
Tracking and Content Columns
Each row also shows how Archive is tracking that profile — useful when troubleshooting why a specific profile is pulling in more (or less) content than expected.
Tracking — whether Archive is actively tracking this profile for new content.
Content — the tracking mode, set by the Tracking Settings of the profile's Creator Monitoring campaign. All Content means the campaign's Tracking Settings are empty, so every new post is captured regardless of tagging. Tagged Content means only matching posts are captured, such as posts that tag or mention your brand. You can't change the mode on this page; edit the campaign's Tracking Settings instead. An All Content profile is the most common cause of a workspace filling up with unrelated posts — see Why Am I Seeing Unrelated Content for how to narrow it.
Tracking Until — the date tracking ends for this profile. Adding a profile on this page doesn't start tracking it. Profiles are tracked through a Creator Monitoring campaign, and tracking runs until that campaign's end date (up to 365 days from its start date). When that date passes, tracking stops. To keep it going, extend the campaign's end date or add the creator to a new Creator Monitoring campaign. If you delete the campaign, the profile keeps its Tracking Until date, and an All Content profile switches to Tagged Content.
Last Pulled At — the last time Archive checked this profile for new content.
Click any of these column headers to sort the table by that value.
Engagement Tracking
The Social Profiles page surfaces engagement data at the social profile level — total views, likes, comments, shares, and EMV across all of a creator's content captured by Archive.
Using Filters
Click Add Filter to narrow the list of social profiles. Filters can be combined and saved as part of a View.
Available filters:
Social Profiles — search for a specific creator by username or handle. Results show a separate row for each platform match (Instagram, TikTok, YouTube). Checking a row filters to that specific platform account only — it will no longer also pull in a different creator's account on another platform just because the handle matches.
Content Type — filter by the type of content they post
Engagement — filter by engagement levels across their posts
Followers — filter by follower count ranges
Post Type — filter by the format of posts (Reels, Stories, etc.)
Posting Activity — filter by posted and not posted
Source — filter by how their content was detected
Tags — filter by any tags applied to their content
Verification — filter by verified accounts
Platform — filter to see only Instagram, TikTok, or YouTube accounts
Creator Labels — filter by creator labels you've applied. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Post Date — filter by when their content was posted
Campaign — filter by which campaign a profile is linked to. Multi-select with search. Supports operators: Contains Any (matches any of the selected campaigns), Contains All (matches only profiles linked to every selected campaign), Does Not Contain, Is Empty, and Is Not Empty.
For example: filter to TikTok creators with more than 10,000 followers labeled "potential partner" to surface a shortlist for outreach.
Linked Campaign Records in the Creator Modal
When you open a creator from this page, the Creator Modal displays the campaign records that creator is linked to. Each record shows the campaign name, its status (upcoming, active, or completed), and the creator's posting status within that campaign (posted or not posted). You can also add and remove campaigns through this modal.
Common Questions
Does adding a creator on this page track their posts?
No. Quick add and Import CSV on the Social Profiles page add the profile, and you can label it at the same time. To capture their posts, add them to a Creator Monitoring campaign.
Can I see a creator's EMV if they haven't tagged my brand?
Yes — upload their post manually and EMV is calculated for it. Creator Search also shows a profile's average engagement and impressions.
If I select two campaigns in the Campaign filter, does it match profiles in both, or in either?
It depends on the operator. Contains Any matches profiles linked to either campaign. Contains All only matches profiles linked to both.
I checked one platform for a handle and it used to also check the same handle on other platforms — why doesn't it anymore?
This changed as of July 2026. Selection on the Social Profiles filter is now scoped per platform, so checking Instagram for a handle won't also pull in a TikTok or YouTube account that happens to share the same handle but belongs to a different person.