📋 Available on: All plans (Startup, Growth, Enterprise, Agency, and Custom)
The Social Profiles page shows every social profile that has posted content mentioning your brand. Use it to understand your audience, track engagement patterns, and identify potential creators for campaigns.
Discovering the Social Profiles Page
Access the Social Profiles page from the left-side navigation. Each row represents a unique social profile, and the page aggregates all of their posts that Archive has detected for your brand.
Engagement Tracking
The Social Profiles page surfaces engagement data at the social profile level — total views, likes, comments, shares, and EMV across all of a creator's content captured by Archive.
Using Filters
Click Add Filter to narrow the list of social profiles. Filters can be combined and saved as part of a View.
Available filters:
Social Profiles — search for a specific creator by username or handle. Results show a separate row for each platform match (Instagram, TikTok, YouTube). Checking a row filters to that specific platform account only — it will no longer also pull in a different creator's account on another platform just because the handle matches.
Content Type — filter by the type of content they post
Engagement — filter by engagement levels across their posts
Followers — filter by follower count ranges
Post Type — filter by the format of posts (Reels, Stories, etc.)
Posting Activity — filter by posted and not posted
Source — filter by how their content was detected
Tags — filter by any tags applied to their content
Verification — filter by verified accounts
Platform — filter to see only Instagram, TikTok, or YouTube accounts
Label — filter by creator labels you've applied. Supports operators: Contains Any, Contains All, Does Not Contain, Is Empty, and Is Not Empty.
Post Date — filter by when their content was posted
Campaign — filter by which campaign a profile is linked to. Multi-select with search; multi-select behaves as OR (matches any of the selected campaigns). Currently supports the is operator only.
For example: filter to TikTok creators with more than 10,000 followers labeled "potential partner" to surface a shortlist for outreach.
Linked Campaign Records in the Creator Modal
When you open a creator from this page, the Creator Modal displays the campaign records that creator is linked to. Each record shows the campaign name, its status (active, planned, or completed), and the creator's posting status within that campaign (posted or not posted). You can also add and remove campaigns through this modal.
Common Questions
Can I see a creator’s EMV if they haven’t tagged my brand?
Yes — upload their post manually and EMV is calculated for it. Creator Search also shows a profile’s average engagement and impressions.
If I select two campaigns in the Campaign filter, does it match profiles in both, or in either?
Either. The Campaign filter's multi-select behaves as OR — results include profiles linked to any of the selected campaigns.
Why does the Campaign filter only support "is"?
Richer operators (contains, does not contain, is empty, etc.) are not yet available for the Campaign filter. They are a potential future improvement but are not currently planned.
I checked one platform for a handle and it used to also check the same handle on other platforms — why doesn't it anymore?
This changed as of July 2026. Selection on the Social Profiles filter is now scoped per platform, so checking Instagram for a handle won't also pull in a TikTok or YouTube account that happens to share the same handle but belongs to a different person.