Competitor Insights helps you understand the influencer marketing landscape. This tool shows you what other brands are doing, which can help you make better decisions about your own campaigns. By using Competitor Insights, you can see trends, adjust your strategies, and keep up with changes in influencer marketing.
What Competitor Insights Does
Competitor Insights lets you track and compare influencer marketing performance across brands in your space. Think of it as keeping tabs on what's working for others so you can make smarter decisions about your own strategy.
You can use it to:
Spot trends by looking at monthly performance data
Compare how your brand performs against competitors
Find inspiration from successful campaigns
Adjust your approach based on what you're seeing in the market
Getting Started with Competitor Insights
Accessing Competitor Insights is simple:
Open the sidebar menu on the left side of your screen
Click on Competitor Insights
That's it. You'll land on the main dashboard, where you can see all your tracked brands.
Understanding Your Dashboard
The Main View
When you first open Competitor Insights, you'll see a table with all the brands you're tracking, including your own. Each row shows key metrics that help you understand performance at a glance.
Here's what each metric means:
EMV (Earned Media Value): A measure of engagement value based on things like post type and audience size. It's relative, so use it to compare performance rather than as an absolute number.
Impressions: Actual view counts for Reels and TikToks, estimated views for Stories.
Reach: Total followers multiplied by number of posts.
Social Profiles: How many Instagram and TikTok accounts posted about the brand.
Content Count: Number of posts where the brand was tagged.
Engagements: Total likes, comments, and shares.
Engagement Rate: Engagements divided by total audience size, shown as a percentage.
Frequency: Average content per profile (Content Count divided by Social Profiles).
Potency: Average EMV per profile (EMV divided by Social Profiles).
Customizing Your View
The dashboard includes charts that make it easy to visualize the data. You can remove specific brands from the charts to focus on what matters most. Hover over any line to see detailed information.
Diving Into Individual Brands
Finding a Specific Brand
If you're tracking a lot of competitors, use the search function to save time. Click the 🔎 Competitor field on the left side and start typing the brand name.
Filtering Content
In the Top Content section, you can narrow down your search using filters and date ranges.
The Add Filter option lets you filter by:
Social Profiles: Search by specific usernames to see content from particular creators
Content Type: Filter by Instagram Reels, TikTok videos, Instagram Stories, or static posts
Engagement: Set minimum or maximum engagement numbers to find high-performing or lower-performing content
Followers: Filter by follower count ranges to focus on nano, micro, macro, or mega influencers
Post Type: Choose between types of content
Tags: Filter by specific hashtags or branded tags used in posts
Verification: Show only verified accounts or include unverified creators
The Month option lets you view content from any month starting in January 2024.
When you find interesting content, click the [...] button to visit the original post. This works for all content types except Instagram Stories.
Seeing Top Influencers
The Top Influencers section shows you which creators your competitors are working with. This is helpful for finding potential collaborators and discovering new talent in your space.
You'll see:
Sortable metrics for each influencer
Direct messaging options to reach out to creators
Note: We have disabled the ability to add creator labels through this page.
Click on a creator's name to see their full profile, posts, and analytics.
FAQ
Where can we see our own data?
Your brand's data is shown in the "You" section of the list.
Do you filter out any data from my brand's results?
No. We don't remove private content, content from private accounts, or mentions of your own brand from the "you" section. Your data includes the full scope of your brand's presence across social platforms.
Is this an apples-to-apples comparison with my competitors?
No. Because competitor data and your data are collected differently, this is not a direct apples-to-apples comparison.