Competitor Insights helps you understand the influencer marketing landscape. This tool shows you what other brands are doing, which can help you make better decisions about your own campaigns. By using Competitor Insights, you can see trends, adjust your strategies, and keep up with changes in influencer marketing.
1. What is Competitor Insights?
2. Accessing Competitors Insights
3. How to Use Your Competitors Insights feature
3.1 All Competitors
3.2 Exploring a Brand
3.2.1 Filtering a Brand
3.2.2 Top Content
3.2.3 Top Influencers
1. What is Competitor Insights?
Competitor Insights helps you keep an eye on your competition. This tool lets you track and compare how your brand is doing against others in influencer marketing.
In influencer marketing, it's important to stay up-to-date with what others are doing. Archive's Competitor Insights gives you a look at your competitors' influencer strategies, helping you make better decisions for your campaigns.
How to Use Competitor Insights:
Find Trends: Look at the monthly data to see what's happening in your industry.
Compare Performance: See how your brand is doing compared to others. This helps you find areas where you can improve.
Learn New Ideas: Look at successful campaigns from competitors to get ideas for your own marketing.
Improve Your Strategy: Use what you learn to make changes. You might try new types of content, work with different influencers, or post more or less often.
2. Accessing Competitors Insights
Move your mouse to the left side of your screen to access our sidebar menu, then click on Competitor Insights.
That is it! You'll see your Competitor Insights page:
3. How to Use Your Competitors Insights feature
This section explains the steps to use our Competitors Insights tool. We'll walk you through the process to help you get the most out of this feature.
3.1 All Competitors
The All Competitors page will allow you to see a summary of all the brands you track, including you.
The main table will show you the following metrics:
Metric | Definition |
EMV | Earned Media Value (EMV) measures the value of engagement on content. EMV is a relative metric that reports performance based on factors like engagement type, post type, and audience size. |
Impressions | Impressions represent the actual number of views for IG Reels and TikToks, and estimated views for IG Stories. |
Reach | Reach is total followership multiplied by the number of content posted. |
Social Profiles | The number of Instagram and TikTok profiles that shared content about the brand. |
Content Count: | The number of posts where the brand was tagged. |
Engagements | Total number of likes, comments, and shares your content has received |
Engagement Rate | Engagement Rate is the number of engagements divided by total audience size, represented as a percentage. |
Frequency | Content Count / Social Profiles. Estimates how much content each Social Profile posts. |
Potency
| EMV / Social Profiles. Estimates how much EMV each Social Profile contributes. |
When you open the Competitor Insights dashboard, you'll see key information displayed in clear charts. These visuals make it easy to understand and compare data about our competitors.
You can easily customize your view by removing specific brands from the charts. For a closer look, simply hover your mouse over any line to reveal more detailed information.
3.2 Exploring a Brand
Explore each brand's unique profile in this section. You'll find key information, see their top influencers, and review their best-performing content. This detailed look will give you useful insights into their strategies and audience engagement.
3.2.1 Filtering a Brand
Need a quicker way to find specific brands in your Competitors Insights? Here's a handy tip: Simply move your cursor to the left side of the page, click on the 🔎Competitor field, and start typing the brand name. This method can be a real-time-saver, especially if you're working with a long list of competitors.
3.2.2 Top Content
In the Top Content section, you can easily refine your view using the Filters and Month options.
Our Add Filter option will allow you to filter content based on:
Social Profiles
Content Type
Engagement
Followers
Post Type
Tags
Verification
Our Month option will allow you to choose content for each month starting from January 24'.
You can also use the [...] button to visit the content page when reviewing content. This functionality is available for all content types except Instagram Stories.
3.2.3 Top Influencers
Find out which influencers your competitors are partnering with. This information can help you spot potential collaborators for your brand and identify new talent in your industry.
When in the Top Influencers page, you will see the following:
Labels and the ability to add them to influencers
Metrics for each influencer, with the option to sort the table by any metric
Access to direct messaging, allowing you to easily reach out to influencers
Click a creator's name to view their profile and posts. You can add creators to custom lists and write notes about them. Use the Creators' Search Feature to find your lists later.
