Archive provides various metrics to help users analyze the performance of each social media content across different platforms. This guide outlines the available metrics for each content type and explains how they are calculated.
Here are the different metrics you'll see on Archive depending on your plan:
Instagram Stories: EMV and Est. Views
Instagram Feed Posts: EMV, Likes and Comments
Instagram Reels: EMV, Views, Likes and Comments
TikTok Videos: EMV, Views, Likes, Comments and Shares
How do we get the following metrics:
Earned Media Value (EMV): This measures the value of engagement on content. EMV is a relative metric that reports performance based on factors like engagement type, post type, and audience size.
Est Views: We calculate this based on factors like historical data and the social profile's follower count.
Views: This is the number of users who have viewed the content. The number you see on Instagram or TikTok is the same as what we show in Archive.
Likes: This is the number of users who have liked the content. The number you see on Instagram or TikTok is the same as what we show in Archive.
Comments: This is the number of comments left on the content. The number you see on Instagram or TikTok is the same as what we show in Archive.
Shares: This is the total number of users who shared the content. The number you see on TikTok is the same as what we show in Archive.
NOTE:
Real story views are not public, so we estimate them based on available information.
By default, we refresh engagement data about 2 hours after publishing a post. After that, updates happen at most once per day, and only if the post continues to receive significant engagement based on our virality score. If the system determines the content is no longer trending, it will slow down the frequency of updates and increase the time between checks. That’s the case with the content you shared. You can also check the Next update date too.