Technically, you should get permission from a Social Profile before reusing their content in your brand marketing campaigns. That’s why we created the Usage Rights feature, which allows you to request permission to reshare any asset you have saved in your library. Here’s how to do it:
Click the "Looking for usage rights?" at the bottom of the asset you want to request Usage Rights for.
Click Send Request.
Right now, this feature only works for Instagram Reels, Stories, and Feed Posts. Due to Instagram’s limitations, you may need to send your message manually if you haven’t contacted the Social Profile in the past 24 hours. Archive will notify you and redirect you to your DMs if this is the case.