Collections, Saved Views, and Groups all help you organize content in Archive, but they do different things — and they’re easy to mix up. Here’s what each one is, when to use it, and which of them you can share with a public link.
Collections
A Collection is a hand-picked set of individual posts you’ve added yourself — like a folder of content.
Where: Social Listening → Collections.
Share it: click the ⋮ menu beside the collection name and choose Copy public link. The link looks like app.archive.com/s/f/… and anyone can open it without an Archive login. The page it opens is titled Shared View, but what it shows is the Collection. For everything else Collections can do, see All About Collections.
Saved Views
A saved view is a saved set of filters — not a fixed list of posts, but a rule (for example, “TikTok posts from creators with 100k+ followers”), so it always reflects whatever currently matches. Where a saved view lives decides whether you can share it: a view in Content cannot be shared with a public link, while a view in Reporting can.
Where: the left sidebar. Your saved views sit under Content Views, Reports, Social Profiles Views and the other groups, depending on what they filter. See Creating, Deleting, and Renaming Content Views for the basics.
Groups
A Group is simply a folder for organizing your Saved Views in the sidebar — it doesn’t hold content itself.
Where: the left sidebar, under Groups. Click + to create one. To put a saved view into a group, open its ⋮ (Options) menu, choose Add to Group, and pick the group. Groups can nest — see All About Nested Views.
⚠️ Heads-up: “Collections” can mean three different things — the Collection entity above, the Collections filter inside Reports, and a Collections group in the sidebar that organizes Saved Views. If something isn’t behaving the way you expect, double-check which one you’re looking at.
Which Link Is Which?
app.archive.com/s/f/… → a Collection (the page it opens is titled “Shared View”)
app.archive.com/s/v/… → a saved view in Reporting — see Sharing Archive Reports with External People
app.archive.com/s/c/… → an older Collection link. Collection links created before mid-2026 use this form and still work; new ones use /s/f/…
Both are copied from a menu item labelled Copy public link, so the URL itself is the only way to tell them apart. Neither is the address you see in the browser bar while you work — that one starts with app.archive.com/content/… and is not shareable.
If you ever need to show our team what you’re looking at, the public link is the most reliable way to share it — it tells us exactly which set of content you mean.