📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans. Audience Data is a credits-based feature.
Audience Data enriches creator profiles in Creator Search with demographic information about their followers. Use it to validate that a creator's audience matches your target demographic before committing to a partnership.
What Audience Data Includes
After enrichment, each creator profile shows:
Metric | Description |
Top Gender | Most common gender in the creator's audience |
Top Age Group | Most common age bracket |
Top Location | Most common country (country code) |
Age Distribution | Breakdown across groups: 13–17, 18–24, 25–34, 35–44, 45–54, 55–64, 65+ |
Location Distribution | Top 5 countries by percentage |
Where to Find Audience Data
Audience Data lives on the creator's profile in Creator Search — not on the Creators page. Open the creator to see the Creator Profile, which has three tabs: Content, Analytics, and Audience. Open the Audience tab:
Not enriched yet — the tab shows "Unlock Audience Data" with an Enrich Audience button. Click it to start (this uses credits).
In progress — the tab shows "Enriching data…". This usually takes up to about an hour (longer for accounts with very large audiences), and you'll get a notification when it's ready.
Ready — the demographics (gender, age, location, and the distributions) appear right in the Audience tab.
Audience Data is processed per social profile, so the Audience tab is shown per platform (for example, "Instagram audience data"). A creator can have data on one platform but not the other. To find creators that are already enriched, use the Audience Status filter in Creator Search (see below).
How Enrichment Works
Audience enrichment analyzes a sample of the creator's followers to build a demographic picture:
Gender and age — inferred from follower profile photos
Location — inferred from follower profile bios
Enrichment runs in the background and usually completes within about an hour — longer for accounts with very large audiences. Archive sends you a notification when a profile's data is ready.
How to Start Enrichment
Audience enrichment is initiated from Creator Search:
Single Creator from the Profile
Open the creator in Creator Search and go to the Audience tab.
Click Enrich Audience (you can also use the Enrich audience option on the creator's card).
The Audience tab shows "Enriching data…" while it runs; the demographics appear there when it finishes, and you get a notification.
Single Creator using Bulk Action Bar
Select a creator from the Creator Search results.
Use the bulk action bar to start enrichment for the selected creator.
Bulk Enrichment
Select multiple creators from the Creator Search results.
Use the bulk action bar to start enrichment for all selected creators.
Each creator is processed independently — some may complete faster than others.
Finding Creators You've Enriched (Audience Status Filter)
To see which creators you've already requested or enriched, filter Creator Search by Audience Status. Click Add Filter → Audience Status and pick one or more values:
In Progress — enrichment was requested and is still running.
Completed — audience data is ready to view in the Audience tab.
Failed — enrichment couldn't be generated (see Why Enrichment Might Fail below).
This is the reliable way to identify which creators you enriched. The Credit Usage tab (Settings → Credit Usage), including its CSV export, shows each Audience Data charge with a count — for example, "Audience data for 1 creators" — but not the specific creator handles, so use the Audience Status filter to find the actual creators.
Exporting Audience Data
Audience data is included in the Creator Search CSV export — not in the regular export from the Creators page. To get it:
Enrich the creators you want (see above), and wait for enrichment to finish.
Add those creators to a vetting list.
Open the vetting list in Creator Search and choose Export CSV.
The export includes these audience columns:
Audience Top Gender
Audience Top Age
Audience Top Location 1–5 — the top five countries, each shown as the full country name plus its percentage (for example,
United States, 42%).
📋 Note: The export is organized per social profile, not per creator. A creator with both an Instagram and a TikTok profile appears as two rows. Audience columns are left empty for any profile that couldn't be enriched — for example a private profile, one with too few followers, or one with a closed follower list.
Credits
Each enrichment consumes 250 credits per social profile from your workspace's monthly allowance. If a creator has multiple profiles connected (for example, both Instagram and TikTok), enrichment costs are additive — enriching all profiles would consume 500 credits total. Results are cached for 30 days — re-enriching the same profile within that window does not consume additional credits. After 30 days, re-enrichment is charged as a new run.
Limitations
Location coverage is partial. Since location is inferred from profile bios, creators whose followers rarely list a location in their bio will have limited location data.
Enrichment is asynchronous. It usually finishes within about an hour, but accounts with very large audiences can take longer; you're notified when it's ready.
Private profiles are excluded. Followers with private profiles can't contribute to the demographic sample.
Hidden followers lists block enrichment. If a creator has set their followers list to private, Archive cannot access the follower data needed to generate an audience report. Enrichment will not be possible for that profile.
Why Enrichment Might Fail
When audience data can't be generated for a profile, you'll see one of these messages:
We couldn't fetch audience data — a general fallback shown when the failure doesn't fit one of the specific reasons below (for example, too few followers have usable age data). Try again later.
Not enough followers to analyze — the creator is below the minimum follower count needed to build a reliable sample.
Followers list is hidden by creator — the account is private or the followers list is restricted, so the follower data can't be accessed.
We couldn't find this creator — the account is closed, deleted, or the handle no longer exists.
Common Questions
How do I see which creators I've enriched or requested?
Use the Audience Status filter in Creator Search (Add Filter → Audience Status) and select In Progress, Completed, or Failed. The Credit Usage → Transaction History (and its CSV export) shows Audience Data charges with a count (e.g. "Audience data for 1 creators") but not the specific handles, so the filter is the way to identify the actual creators. To view the data itself, open a creator and go to the Audience tab.
Why doesn't a creator have audience data yet?
Either the creator hasn't been enriched yet, or the enrichment is still in progress. Start enrichment from the creator's profile, or filter by enrichment status to find creators who still need processing.
Why can't Archive generate an audience report for a specific creator?
The most likely reason is that the creator has hidden their followers list. When a creator restricts access to their followers list, Archive cannot retrieve the follower data required to build an audience report. This is a limitation set by the creator on their account, and there is no workaround from Archive's side.
Can a creator have audience data for one platform but not another?
Yes. Enrichment runs per social profile, so results can be partial — for example, a creator's Instagram profile may enrich successfully while their TikTok profile fails. Each profile is processed independently.
If enrichment fails, am I still charged credits?
Yes. Credits are consumed when an enrichment request runs, whether or not it returns audience data. A failed enrichment — for any of the reasons listed above — is charged the same as a successful one.
How often should I re-enrich a creator?
Demographic data doesn't change daily. Re-enriching every 30+ days is usually enough, unless the creator has had a significant audience shift.
Is audience data 100% accurate?
No. Audience data is an estimate based on a sample of the creator's followers, not a direct signal from the platform. Use it as a directional indicator, not as an exact ground truth.