Bulk Refresh Metrics lets you refresh engagement metrics — likes, comments, shares, views, and EMV — for multiple pieces of campaign content in a single action. This is useful when you need up-to-date numbers before sharing a report with clients or stakeholders.
Previously, you could only refresh metrics one item at a time. With Bulk Refresh Metrics, you can update everything at once directly from the Campaign Content tab.
Availability: Bulk Refresh Metrics is available on paid plans with credit-based pricing: Startup, Growth, Enterprise, and Agency 2026. Customers on other plans can request access on-demand.
How to Use It
Go to the Campaign Content tab inside your campaign
Select the content items you want to refresh
Press Command+K (Mac) or Control+K (Windows) to open Quick Actions
Choose Bulk Refresh Metrics
Once triggered, a "Refreshing data" loading state appears on each content item. Processing takes approximately 10–20 minutes for around 15 items. There is no hard cap on how many items can be refreshed at once — the practical limit depends on campaign size.
A confirmation banner will appear when the action is queued. Click Review to go to the Operations Center and track progress.
Updated metrics are also reflected in Media Deck, so any reports built from that data will show the refreshed numbers as well.
What Gets Refreshed
The specific metrics pulled depend on the content type:
Instagram Feed Posts — Likes and Comments (views are estimated, not platform-reported)
Instagram Reels — Likes, Comments, and platform-reported view counts
Instagram Stories — Not supported for refresh (Instagram API limitation)
TikTok — Views (platform-reported)
YouTube — Views (platform-reported)
Limitations
Only works with content inside campaigns — content outside of campaigns cannot be bulk refreshed.
Instagram Stories cannot be refreshed due to an API limitation from Instagram.
Processing time scales with the number of items selected.
Credit Cost
This action uses 3 credits per content item refreshed. Keep this in mind when refreshing large batches of content.
Troubleshooting
If you don't see the Bulk Refresh Metrics option after pressing Command+K or Control+K, make sure you are in the Campaign Content tab and have content selected. This action is only available within campaigns.