📋 Available on: Startup, Growth, Enterprise, Agency, and Custom 2026 plans.
Archive API gives you programmatic access to the data your workspace has already captured — social content, creator profiles, engagement metrics, and CRM-style attributes. It's designed for teams that want to plug Archive data into other tools (spreadsheets, CRMs, internal dashboards) or build custom reporting on top of it.
This article explains, in plain language, what the API is for and what you can expect from it. For the full technical reference — endpoints, fields, examples, and authentication — visit api-docs.archive.com.
What the API Is For
Common use cases:
Sync Archive data into other tools — pull captured content, creators, and metrics into Google Sheets, Airtable, your CRM, or a data warehouse.
Build custom reports and dashboards — generate performance dashboards using your own BI stack instead of relying on the Archive UI.
Run custom analysis — query specific subsets of your data for research, audits, or one-off projects.
Manage Collections programmatically — add or remove content from Collections in bulk.
Trigger bulk engagement refreshes — refresh likes, comments, and views for many items at once, the same action available in the UI.
What Data Is Available
The API returns data that Archive has already captured for your workspace:
Content — Instagram Feed posts, Reels, and Stories; TikTok videos; YouTube videos and Shorts. Includes captions, transcriptions, post URLs, and media files.
Engagement metrics — views, likes, comments, shares, EMV, and virality score.
Engagement history — snapshots of how engagement evolves over time after a post is published, not just the latest numbers.
Creators and social profiles — handles, follower counts, contact details, and verification status across platforms.
CRM attributes — your custom attributes (Magic Fields, Labels, Collections, etc.) on creators and content.
Workspace metadata — tracked hashtags, mentions, and saved filter presets.
Visual and semantic search — find content by caption text, transcription, visual similarity, or an image URL.
What You Can Trigger
The API supports a small set of write actions:
Add or remove items from Collections — including auto-creating a Collection by name if it doesn't yet exist.
Bulk refresh of engagement metrics — queue refreshes for many items at once and track progress until completion. Same behavior as Bulk Refresh Metrics in the UI.
What the API Cannot Do
Create or delete content, creators, or social profiles — these records are created automatically as Archive captures content. The API can only read them.
Send outreach or messages — no messaging or DM functionality.
Write custom attributes — you can read and filter by custom attributes, but you cannot set or update them via the API.
Create or modify workspaces, filter presets, or campaigns.
Send real-time webhooks or push notifications — the API is pull-only.
Pull content that has not yet been captured by Archive.
Getting Started
You can generate your API token directly from Settings → Integrations in your workspace. For step-by-step instructions, see Generating an API Token. For the full technical reference, visit api-docs.archive.com.