đ Available on: all paid plans.
Archive refreshes engagement metricsâlikes, comments, shares, views, and EMVâautomatically on a schedule. If you need newer numbers, you can trigger an on-demand refresh for an individual post.
This article covers the single-post refresh. For refreshing many posts at once inside a campaign, see Bulk Refresh Metrics.
đ Quick note: Single-post refresh is free and rate-limited by a 5-day cooldown. Bulk Refresh Metrics uses credits and has no cooldown.
Where to Find the Refresh Metrics Button
Open the post by clicking it anywhere in your library or campaign. In the right-hand details panel, look at the line that reads "Feed Post: posted X ago, eng. updated Y ago". A small circular refresh icon sits at the end of that lineâthat's the Refresh Metrics button.
When the Button Is Active
The icon is always visible except in the cases below, but it is active only when both of these are true:
At least one automatic refresh has already happened. The button needs a previous fetch as a reference point. For brand-new content, wait until the first automatic update has completed.
More than 5 days have passed since the last refresh. Inside the 5-day window, the icon is greyed out and not clickable. After 5 days, the icon becomes active.
If the icon is greyed out on a recent post, the automatic schedule may still be doing the work. Newly captured posts are checked more frequently at first, then less often as engagement stabilizes.
What Happens After You Click
When you click the icon, it starts spinning and the timestamp next to it changes to "refreshing engagement data". Archive queues a fresh pull and updates the engagement numbers when the platform returns them, usually within a few minutes. The icon returns to its normal state once the update is complete, then enters the 5-day cooldown again.
The new engagement snapshot also puts the post back on Archive's adaptive automatic schedule. If the post remains quiet, the checks will space out and eventually stop again.
Limitations
Instagram Stories cannot be refreshed. The Refresh Metrics icon does not appear on Stories because Instagram's API does not return engagement after a Story expires.
One manual refresh per post every 5 days. After a successful refresh, the cooldown resets and the icon greys out until the window passes.
Refresh updates this post only. It doesn't change the refresh schedule for other posts.
Refreshing Multiple Posts at Once
To refresh multiple campaign posts, select them on the Campaign Content tab, click Actions in the bulk action bar, and choose Refresh Metrics. See Bulk Refresh Metrics.
The bulk action shares the Stories limitation, but unlike the single-post icon, it consumes credits per item and isn't subject to the 5-day cooldown.
Common Questions
I clicked Refresh and nothing changedâwhat's happening?
If the underlying platform integration has been revoked, the queued refresh can fail because the connection is no longer valid. Reconnect the integration in Settings â Integrations and try again. If the integration looks connected but refreshes still don't apply, contact your Customer Success Manager.
The Refresh Metrics icon is greyed outâwhy can't I click it?
The icon is disabled inside the 5-day cooldown window. It becomes clickable again once 5 days have passed since the last update.
My post shows much lower views than Instagram. Will refreshing fix it?
A manual refresh pulls the latest available numbers from the platform, so it can help if the gap is caused by timing. It won't change the underlying source of the count. Archive shows the public, platform-reported view count, which can differ from totals visible to a logged-in platform account.
Can I refresh a post that's older than a few weeks?
Yes. Archive can refresh metrics on older posts that were previously captured. A successful manual refresh updates the metrics and puts the post back on the adaptive automatic schedule. If the post remains quiet, the checks will space out and eventually stop again.
Does this refresh use credits or count against my UGC limit?
No. The single-post Refresh Metrics icon doesn't consume credits and doesn't count against your monthly UGC limit. Bulk Refresh Metrics does use credits per item.
If the Refresh Metrics icon is greyed out on a post whose engagement hasn't updated in more than 5 days, contact your Customer Success Manager so the post can be investigated.