Location Filtering allows you to discover content and creators based on geographic location—helping you power regional campaigns, local activations, and market-specific insights directly from Social Listening.
Recent improvements: Location filtering is now backed by canonical, normalized location data. Filters return more consistent results across the platform — variants of the same place (different scripts, abbreviations, capitalizations) now resolve to a single canonical location.
What Is Location Filtering?
Location Filtering adds two new location-based filters to the Social Listening → Content tab:
1. Creator Location
Filter content by where the creator is based, using the location listed or inferred from their profile.
2. Content (UGC) Location
Filter content by where the post was published, based on:
Instagram geotags
TikTok location tags
You can use these filters independently or together for advanced geo-targeting.
Example:
Find Los Angeles–based creators who posted content tagged in Paris.
Why Use Location Filtering?
Location Filtering helps brands answer critical regional questions, such as:
What content is being posted in a specific market?
Which creators are based near an upcoming store opening or event?
How is our brand represented across different regions?
Key Benefits
Geo-targeted content discovery
Identify UGC and creators relevant to specific cities, states, or countries.Stronger regional strategies
Plan and execute campaigns tailored to local audiences.Efficient creator sourcing
Quickly find creators based in priority markets.Consistent workflows
Access location filtering directly within Social Listening—no need to switch tools.
How Location Data Works
Creator Location
Derived from creator profile bios using AI
Normalized into a standard hierarchy: Country → State → City
Shared across Creator Search and Social Listening
Content (UGC) Location
Based on:
Instagram geotags
TikTok location tags
Only applies to posts where a location was explicitly tagged
Searching by Location
The location filter accepts canonical English place names.
Variants in other languages, scripts, or formats are matched at the data layer.
Once you select a canonical match (e.g. "Tokyo, Japan"), the results include creators whose locations were originally tagged in any variant (such as 東京, Tōkyō, or Tóquio).
Coverage & Data Availability
Location data is available for a meaningful subset of content and creators, but not all.
Content or creators without available location data will not appear when location filters are applied.
Known Limitations
Location filtering is fully functional across Social Listening Content and Creator Search. One thing to keep in mind:
Limited results when combining filters: Using both Creator Location and Content Location together narrows results to the overlap between the two datasets, which may significantly reduce the number of matches.
Best Practices
Start broad (country or state level) before narrowing to specific cities
Avoid combining both location filters unless precision is required
Use location filters alongside keywords and brand mentions for the best results
Availability
Location filtering is available to all customers in Social Listening Content and Creator Search. If you don’t see the filters and believe your team should have access, please contact Support.