Skip to main content
All CollectionsGet Started
How Auth Links Work and Why They Are Important
How Auth Links Work and Why They Are Important
Kylie Decipeda avatar
Written by Kylie Decipeda
Updated over 2 weeks ago

Understanding Authentication Links: A Guide for Agencies and Social Media Managers

Authentication links are a powerful tool that streamlines the process of connecting social media accounts to Archive's platform. This guide explains what authentication links are, how they work, and their importance for agencies and social media managers.

What Are Authentication Links?

Authentication links are secure URLs generated by Archive that enable agencies and social media managers to connect their clients' TikTok and Instagram accounts to the platform. These links serve as a bridge between client accounts and Archive, eliminating the need for complex setup processes or direct account access.

Key Benefits

For Agencies

- Simplified onboarding process for client accounts

- No need for direct password sharing

- Streamlined workflow for managing multiple client accounts

- Secure and controlled access management

For Social Media Managers (with no access to social accounts)

- Easy connection of client accounts without requiring admin access

- Professional account management without compromising security

How to Request Authentication Links

Getting authentication links is straightforward:

  1. Contact Archive's support team through:

    1. In-platform chat

    2. Email support

The support team will generate the necessary authentication links upon request, ensuring quick access to the connection process.

Important Notes About Authentication Links

Client-Side Convenience

One of the most significant advantages of authentication links is that brands and clients don't need to create an Archive account to connect their social media accounts. The process is designed to be as frictionless as possible:

  • Click the authentication link

  • Complete the connection process

  • Done!

Current Workflow

After successfully connecting their accounts, users will be redirected to Archive's login page (which is not ideal). While this step is part of the current process, the team is actively working on improving this aspect of the user experience to make it even more seamless.

Link Reusability

Authentication links provided by Archive remain valid for future use. This means:

  • You can safely store the authentication link for future reference

  • If a disconnection occurs, your client can reuse the same link to reconnect the account

  • There is no need to request new links for temporary connection issues

  • Save time by maintaining a record of your authentication links

Looking Ahead

Archive continues to enhance the authentication process, focusing on user experience improvements and streamlined workflows. The team is committed to making the connection process as efficient and user-friendly as possible for both agencies and their clients.

For additional support or questions about authentication links, don't hesitate to reach out to Archive's support team. We're ready to assist with generating links and addressing any concerns you might have about the connection process.

Did this answer your question?