Archive is the app that automatically detects and saves Instagram posts tagged by your brand, not just feed posts, but Instagram stories as well. However, there are times when your Social Profiles send you the raw file of their content. In cases like this, you can manually save them to your account, and you can also associate them with the creator who shared the content with you!
Uploading Content from Media Without Associating Content
From your Content view, click [...] at the top right and choose Import as... from the list.
Click the Media option.
Drag and drop all file/s you want to upload to your account.
Click Save.
Uploading Content from Media and Associating Content to a Creator
From your Content view, click [...] at the top right and choose Import as... from the list.
Click the Media option.
Drag and drop all file/s you want to upload to your account.
Choose or search for the Social Profile to associate the content with, then click Save.
📋 Notes:
Please refresh your browser after uploading to see the newly uploaded content on your account.
Uploading content from media also counts towards your UGC monthly limit.
Common Questions
Are we able to manually add metrics to content imported as media?
No, Archive does not currently allow the manual addition of metrics to imported media files. When content is uploaded as a media file (screenshot, image, or video file), Archive stores it as a standalone record that is not connected to the original social post. Because there is no link to the live post, Archive cannot retrieve platform engagement data (views, likes, comments, shares), and EMV cannot be calculated from real metrics for that content. You can only associate imported media with a Social Profile to receive an estimated EMV. Note: this limitation applies regardless of plan — it is a technical constraint of file-based imports, not a plan restriction.
Are we estimating any metrics for content imported as media?
Yes. As of July 2026, when a media file is linked to a Social Profile, Archive estimates its EMV based on that profile's follower count. Note: this only applies to media uploaded from that date onward. Media that was linked to a Social Profile before then keeps the flat, content-type-based value it was originally assigned, since there's no automatic way to refresh EMV for files that aren't tied to a live post URL. You can view the value by switching to List view.
What if a creator forgot to tag my brand and I have a screenshot of their post — can I still track the engagement?
Uploading a screenshot as media will not pull in engagement metrics, because the file is not linked to the live post. For accurate tracking, use the Import from UGC Link method instead — paste the direct post URL (Instagram, TikTok, or YouTube) and Archive will pull in the live post with its engagement data. If you only have a screenshot and cannot find the original post URL, you can associate the media file with the creator's social profile to get an estimated EMV based on their follower count, but real engagement figures will not be available.