Our Shoppable Feeds feature was designed to prominently showcase your top IG reels, stories, and TikTok content on your e-commerce site.
Here, we will guide you on how to use it on your website.
What You Need to Know First
Shoppable UGC Feeds is an add-on to your monthly Archive plan. We offer two options:
Shoppable UGC Feeds Plan | Price | Monthly Views |
Free | $0 | Up to 10,000 per Month |
Unlimited Views + Remove Archive Branding | $249 | Unlimited Views per Month |
Notes:
The paid version of Shoppables UGC Feeds is a premium add-on to your existing Archive plan. If you're on a Custom Archive plan, it does not include a complimentary Custom plan for Shoppables by default.
Unlimited Views + Remove Archive Branding will allow you to hide the Archive brand from your Feeds.
Creating Your First Feed
When you visit the Shoppable Feeds page for the first time, you'll see an option to create a new feed.
Name Your Feed and Choose Content
Click Create New Feed.
Give your feed a name that helps you identify it later.
Select the Collection or View you want to feature in this feed.
Click Create Widget to see your feed builder with several customization options.
Quick tip: Archive automatically creates a Collection called UGC Feed to get you started. You can learn more about adding content to Collections and managing Views in our other help articles.
Customizing Your Feed
Choose Your Format
Pick how you want your content displayed:
Carousel – Content scrolls horizontally
Stories – Content appears in a stories-style format
Set Your Content Order
Decide how your content is arranged:
Smart Ordering – Archive uses performance data to arrange your content (shows as "pending" until we collect enough data)
Manual Order – You choose the exact sequence
Configure the Player
Set up how your content appears when customers interact with it:
UGC Display Mode:
Popup – Player appears in the center with a dimmed background for maximum focus
Side Viewer – Compact player anchored to the screen's edge
Position:
Left – Player appears at the bottom-left
Right – Player appears at the bottom-right
Adding Call-to-Action Buttons
Make your content actionable by adding buttons that drive purchases.
Linked Product CTAs
From your Shoppable UGC Feed, select the content you want to make shoppable.
When the editor appears, toggle on Make a Card Shoppable.
Link the content to a product and choose your action type.
Customize the button's background and text colors to match your style.
Click Save.
Action types:
Link to a Product Page – Sends customers to the product detail page (note: this option is hidden on PDPs)
Add to Cart – Automatically adds the product to their cart
Link to a Checkout Page – Takes customers directly to checkout with the product in their cart
Custom CTA
If your feed isn't linked to a Shopify account, you can still add custom call-to-action buttons.
Select your content and toggle on Make a Card Shoppable.
Choose Custom CTA.
Add a title (optional – you can leave it blank).
Enter your button text and the URL where customers should go when they click.
Customize the colors to match your brand.
Click Save.
Installing Your Feed
Once you've finished customizing, head to the Install tab to get your feed live.
Note: Analytics will only update after your feed is active on your site.
For Custom Websites
If your Archive account isn't connected to Shopify, you'll see the Custom Website Code option.
Important: Disable any cache plugins on your website before installing the widget.
For Shopify Stores
You can install your feed on multiple template types:
Home Page (default)
Collection Page
Product Page
You can use the same feed across different pages if you'd like. We provide step-by-step guides and video tutorials for both Online Store 2.0 and 1.0.
Adding More Content to Your Feed
Want to expand your feed with more UGC? Check this article for more details.
Note: If your feed is connected to a View instead of a Collection, make sure your content meets the View's criteria.
FAQ
Can I show more than one shoppable feed on my site at the same time?
Yes. You can have as many feeds active as you want, regardless of your plan (including the Starter tier). The only limit is the total number of views included in your plan. You can spread those views across as many feeds as you need.