Are you wondering how effective your Shoppable widget is? We launched an analytics page for the Shoppable UGC Feeds feature that will give you an overview of the widget's performance and revenue generation.
What you can see on your Analytics page:
Views: This chart shows the total number of website views you get with your Shoppable widget based on the date range you have added.
Content Plays: This chart shows the total number of widget clicks you get based on your added date range.
CTA Clicks: This chart shows the total number of clicks Tagged Products or Custom CTAs have received based on the date range you have added. It will be empty if there are no such elements.
Revenue: This chart shows the revenue the widget generated based on the date range you have added.
Understanding Revenue Analytics:
Conversion Rate: (Direct Orders / Total Orders) * 100
Direct Orders: Orders placed after interacting with Shoppable UGC Feeds.
Direct Revenue: Revenue generated after customers interacted with Shoppable UGC Feeds.
Total Orders: Orders placed after seeing Shoppable UGC Feeds.
Total Revenue: Revenue from customers who viewed Shoppable UGC Feeds.
Understanding A/B Test Analytics:
Views: This column shows the total number of website views you get with your Shoppable widget based on the date range you have added. It compares performance without the feed and with the feed as soon as Archive captures data until the present.
Total Orders: This column shows orders placed after seeing Shoppable UGC Feeds. It compares performance without the feed and with the feed as soon as Archive captures data until the present.
Total Revenue: This column shows the revenue from customers who viewed Shoppable UGC Feeds. It compares performance without the feed and with the feed as soon as Archive captures data until the present.
Conversion: (Total Orders / Views) * 100