Understanding Your Shoppable UGC Feeds Analytics
Are you wondering how effective your Shoppable widget is? We've launched an analytics page for the Shoppable UGC Feeds feature that gives you a comprehensive overview of your widget's performance and revenue generation.
What You Can See on Your Analytics Page
Views: This chart shows the total number of website views your Shoppable widget receives based on your selected date range.
Content Plays: This chart displays the total number of widget clicks you receive within your selected date range.
CTA Clicks: This chart shows the total number of clicks Tagged Products or Custom CTAs have received based on your selected date range. It will be empty if no such elements exist.
Revenue: This chart illustrates the revenue generated by your widget within the selected date range.
Understanding Revenue Analytics
Conversion Rate: (Direct Orders / Total Orders) × 100
Direct Orders: Orders placed after customers interacted with Shoppable UGC Feeds.
Direct Revenue: Revenue generated after customers interacted with Shoppable UGC Feeds.
Total Orders: Orders placed after customers viewed Shoppable UGC Feeds.
Total Revenue: Revenue from customers who viewed Shoppable UGC Feeds.
Understanding A/B Test Analytics
Views: This column shows the total number of website views your Shoppable widget receives based on your selected date range. It compares performance without the feed and with the feed from the moment Archive begins capturing data until the present.
Total Orders: This column shows orders placed after customers viewed Shoppable UGC Feeds. It compares performance without the feed and with the feed from the moment Archive begins capturing data until the present.
Total Revenue: This column shows revenue from customers who viewed Shoppable UGC Feeds. It compares performance without the feed and with the feed from the moment Archive begins capturing data until the present.
Conversion: (Total Orders / Views) × 100
FAQ
What counts as a view and content play in your stats?
A view is counted as a website visit, while a content play is recorded when a user clicks on the widget.
Is a view only counted when the widget comes into the viewport?
When tracking views, the system counts them whenever users open the website, regardless of whether they scroll down to see the widget in the viewport. This means that all page loads are counted as views, even if the widget remains below the fold and unseen.
Is a view only counted when a user scrolls down and views it? i.e., not just every page load?
No, all page loads are counted as views, even if the widget remains below the fold and unseen. Views track the number of times your Shoppable UGC Feeds was displayed to unique visitors.
Is a content play a click on one of the pieces of carousel content that brings up the player?
Yes, each time a user clicks on a piece of carousel content that launches the player, it is counted as a separate content play in the statistics.
What's the difference between impressions and views?
In the Archive platform UI, we only display "views," not "impressions." Views track the number of times your Shoppable UGC Feed was displayed to website visitors.
How are impressions calculated?
Impressions are based on the widget popping up on a user's screen, not on a website visit. For example, if a website has 500K monthly visits, they might get 250K impressions on their UGC Feed, depending on how many visitors actually scroll to see the widget.