Depending on your Archive plan, you may have access to different charts. Here, we will talk about all of them.
Archive's Reports feature is a comprehensive analytics tool that goes beyond simply collecting tagged user-generated content (UGC). It meticulously tracks influencers and their associated metrics, clearly showing your program's performance. With our industry-leading technology.
The Reports feature is available for Archive users with Pro and Custom plans.
2. Exploring our charts
2.1 EMV
2.2 Content Count
2.3 Engagement
2.4 Impressions
2.5 Total Followership
2.6 Reach
2.7 Social Profiles Activity by Post Date
1. Knowing our Reports page
Our Reports page allows you to track and categorize the content you're saving, offering a clear picture of the most popular types within your community.
NOTE: Reports are based on the timezone applied to your workspace.
1.1 Accessing your Reports page
Move your mouse to the left side of your screen and click on Reports.
1.2 Filtering data
Currently, it is possible to apply filters, considering the features you can access. Our best plan will offer the following:
Social Profiles
Collections
Content Type
Engagement
Followers
Post Type
Label
Usage Rights
Source
Tags
Verification
You can also set Archive to display hourly, daily, weekly, or monthly data for your selected time range.
1.3 Creating a Report View
After filtering the necessary items, click on Save View at the top right of your screen and then select New View. After clicking on New View, you must choose a name for it and click Save.
2. Exploring our charts
Charts provide quick visual insights, facilitate data comparison, enhance communication of complex information, reveal patterns, support decision-making, save time in data analysis, and highlight areas needing further investigation. These benefits make charts a powerful tool for understanding and presenting data effectively.
Note: Our charts display green or red arrows under each metric to indicate whether the value has increased or decreased during the last period. The specific period depends on your date filter. For example, if you select the last 7 days, the comparison will be made against the 7 days prior.
2.1 EMV
Our Earned Media Value (EMV) chart measures the value of engagement on content. EMV is a relative metric that reports performance based on factors like engagement type, post type, and audience size.
EMV provides a tangible way to assess the performance of your influencer campaigns.
When presenting results to stakeholders or decision-makers, EMV offers a concrete figure to demonstrate the value of your influencer marketing efforts.
You can identify which partnerships are generating the most value for your brand.
EMV can help you determine which types of content resonate most with your audience, allowing you to refine your content strategy for maximum impact.
If you want to learn more about EMV, please refer to this article.
2.2 Content Count
Content Count is a crucial metric in Archive that helps you track the volume of user-generated content (UGC) associated with your brand. Knowing about Content Count is important for several reasons, and understanding how to use this feature can significantly enhance your influencer marketing strategy.
A higher Content Count often indicates increased brand visibility and engagement.
You can monitor how specific campaigns impact your overall UGC volume.
You can observe patterns in when and how often your brand is mentioned.
You can use Content Count data to demonstrate the impact of your influencer marketing strategies to stakeholders.
2.3 Engagement
The Reports page allows you to monitor engagement on all tagged posts, which can help identify successful strategies and areas for adjustments.
High engagement rates suggest that your content resonates with your audience.
Engaged followers are more likely to become loyal customers and brand advocates.
You can measure influencer effectiveness when working with influencers. Engagement rates can help you determine the most effective partnerships for your brand.
2.4 Impressions
Impressions refer to the number of times your content is displayed on a user's screen, regardless of whether they interact with it or not. It's essentially a count of how many times your post, story, or ad has been seen.
Impressions give you a clear picture of how far your content is spreading.
You can assess the overall performance of your social media campaigns. It helps you understand which content resonates with your audience and gets the most visibility.
2.5 Total Followership
Total Followership represents the combined number of followers across all the influencers you're working with. It's a key indicator of your potential reach and the size of the audience you can tap into through your influencer partnerships.
Total Followership gives you a bird's-eye view of the number of people you could potentially reach through your influencer network.
You can see how your influencer network is expanding.
Analyzing Total Followership alongside other metrics can help you identify which types of influencers (micro, macro, or mega) are most effective for your brand.
2.6 Reach
Reach refers to the total number of unique users who see your content. It's different from impressions, which count the total number of times your content is displayed, regardless of whether it's seen by the same person multiple times. Reach gives you a clear picture of how many individual people your content is actually getting in front of.
Helps you understand if your content is expanding to new audiences.
You can identify which types of content resonate most with your audience.
For influencer campaigns or sponsored content, reach is a key metric to measure the campaign's success in terms of brand awareness.
2.7 Social Profiles Activity by Post Date
As a social media manager or brand marketer, staying on top of your influencer campaigns and user-generated content (UGC) is crucial. One key aspect of this is understanding the importance of Social Profiles Activity by Post Date.
Knowing when posts are published allows you to measure the success of specific campaigns over time.
You can spot trends when your audience is most active or when influencers share content.
Tracking activity by post date lets you visualize your brand's social media growth over time.
You can quickly adapt your approach if you notice a dip in content creation or engagement.
FAQ
If a post is made in December and viewed in February, do the views count for December or February?
Post data will be considered by the date they are posted. We might have fetched the engagements in February, but still, the engagement belongs to a post and the date it was posted.