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Connecting an Instagram Business or Creator Account to a Facebook Page

How to link a creator or business Instagram account to a Facebook Page so Archive can connect to it.

Written by Luiza Diniz

Linking your Instagram Business or Creator account to a Facebook Page is essential for Archive to detect and collect brand mentions from Instagram Stories and direct messages. This connection enables Archive to access your Instagram content and organize your UGC automatically.


Prerequisites

Before connecting your Instagram account to a Facebook Page, verify the following:

  • The Facebook Page to be connected is public

  • The Instagram Account to be connected is a Creator or Business Account (not a personal account)

  • The email address connected to both Facebook and Instagram is the same, up-to-date email that is checked regularly


Connection Steps

Mobile Procedure

  1. Go to your Instagram profile and tap Edit profile

  2. Select Page under the public business information section

  3. Choose Connect or Create

  4. Tap Continue

  5. Select Login to Facebook

  6. Choose the Facebook Page you want to connect to your Instagram account, or create a new Page if needed

  7. Tap Connect


Desktop Procedure

  1. Log in to Facebook and click your profile icon in the top-right corner, then switch to your Facebook Page

  2. Click the menu icon and select Settings & privacy, then Settings

  3. Scroll down and click Linked accounts

  4. Click Instagram, then click Connect account

  5. In the pop-up, choose your Instagram message settings and click Continue

  6. Log in to your Instagram account when prompted, then click Log In

  7. Confirm details for adding the account to your Business Portfolio, then click Continue

  8. Review the account connection details and click Confirm connection

📋 Note: Please make sure that "Allow access to Instagram messages in Inbox" is enabled so Archive can capture content for you. This permission is critical for Archive to detect brand mentions in Instagram direct messages and Stories.

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