Technically, you should get permission from Community Members before reusing their content in your brand marketing campaigns. That’s why we created the Usage Rights feature, which allows you to request permission to reshare any asset you have saved in your library. Here’s how to do it:

  1. Open the [...] menu on the asset you want to request Usage Rights for.

  2. Select Request Usage Rights.

  3. Click Send Request.

Right now, this feature only works for Instagram Reels, Stories, and Feed Posts. Due to Instagram’s limitations, you may need to send your message manually if you haven’t contacted the Community Member in the past 24 hours. Archive will notify you and redirect you to your DMs if this is the case.

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