📋 Available on: Growth 2026, Enterprise 2026, and Agency 2026. On Agency 2026, Deep Research is a credit-based action: it is visible but requires a credit pack (purchased through your CSM) to run, and agencies start with no included credits. Not available on Startup, or on Agency Standard 2026.
Deep Research is a self-serve feature inside Archive that generates AI-powered research reports from your social listening data.
Instead of manually analyzing thousands of posts, you select a content view, pick a report type, and get a polished, structured report in minutes.
How it works
Navigate to the Deep Research tab in Archive
Click "New Research".
Pick a report type from the grid. Reports are grouped into Your brand and Competitors.
Archive asks only for the inputs that report needs — a View, a Campaign, or one or more competitor brands. You're never asked for setup the report doesn't use.
Optionally add a focus area in plain text (e.g. "Focus on spring product launches").
Your report generates in minutes, analyzing up to 10,000 posts.
Not sure which report to run? Let AI pick for you
Describe what you want to learn in plain English, and Archive suggests the
best-fit report, pre-selects it, and adds a focus area for you. Next-best options
are one click away.
Sharing reports
Every report gets its own shareable link. Anyone with the link can view it without needing an Archive account.
Reports can be:
Downloaded as PDF
Copied as Markdown
Shared via an external link that anyone can access without logging in
Keep digging with Open in Claude / ChatGPT / Gemini
Every finished report has a one-click handoff that sends the full report — and
all the posts behind it (captions, transcripts, engagement, links) — to your own
AI assistant for follow-up questions. Claude is the default; ChatGPT and Gemini
are in the menu, alongside Copy and Download.
Note: Gemini currently can't pre-fill the prompt, so for Gemini you'll paste
from the Copy action.
Who can use Deep Research?
Deep Research is available on Growth, Enterprise, and Agency 2026 plans.
Growth Plan — 70,000 credits/month included
Enterprise Plan — Higher credit limits and volume pricing, ideal for multi-brand, multi-market teams
Agency 2026 — credit-based; agencies start with no included credits and purchase Credit Packs through their CSM. Deep Research is visible in-app but won't run until credits are available.
Not available on Startup plans. Not available on Agency Standard 2026 (legacy).
Pricing
1 credit per post analyzed. No base fee, no minimums.
A report on 1,000 posts = 1,000 credits
A report on 10,000 posts = 10,000 credits
You can also check your current credit usage under Settings.
Report types
Eight reports are available, grouped into Your brand and Competitors. Every
report costs 1 credit per post analyzed.
Your brand
Report | Runs on | What it does |
Trend analysis | A content view | What's trending in your own content: dominant topics, formats, and engagement shifts. |
Sentiment pulse | A content view | Audience sentiment and recurring complaint themes across your own content. |
Creator performance | A content view | Which paid creators and formats are landing in your own content. |
Campaign performance | A campaign | For a finished campaign: creators ranked best-to-worst, who to renew or drop and why, and the top changes to make next time. |
Campaign sentiment | A campaign | For a finished campaign: how audiences responded — sentiment, what resonated or backfired, and issues worth addressing. |
Competitors
Report | Runs on | What it does |
Competitor deep dive | A competitor brand | Deep dive on one competitor's content strategy, paid creators, and hooks. |
Competitor sentiment | A competitor brand | Audience sentiment and complaint themes around a competitor. |
Share of voice | 2–5 competitor brands | Compare 2–5 competitors' earned-media presence, sentiment, and positioning — who's winning attention and how they're positioned. |
If you used Deep Research before: the template list was streamlined and some
were renamed:
Weekly Trends → Trend analysis
Sentiment Analysis → Sentiment pulse
Creator Partnership → Creator performance
Campaign Recap → Campaign performance
Reports you already created still open normally.
Frequently asked questions
How do I create a report?
Navigate to the Deep Research tab in Archive, pick a report type, provide the input it asks for (a View, Campaign, or competitor brand), and hit create. Reports are generated in a few minutes.Can reports be shared with people who don't use Archive?
Yes. Every report has a shareable URL. Anyone with the link can view it — no login required.Is there a limit on how many posts a report can analyze?
Yes, the current cap is 10,000 posts per report. You can also run a Test mode (100 posts) to preview before committing to a full run.Can I create my own report templates?
Not yet. Archive ships a set of pre-built report templates. But you can add a free-text focus area when creating a report, or use "Let AI pick for you" to get a suggested report from a plain-English description.What can I run a report on?
Depending on the report type: a content view (your own content), a campaign, or competitor brands. Content views and campaigns use live data, so your own brand reports always reflect your most current content. Competitor reports (Competitor deep dive, Competitor sentiment, and Share of voice) run on Competitor Insights data, which is refreshed monthly — each refresh covers the previous full calendar month and becomes available around the 9th — so they reflect that monthly dataset rather than live data, and the competitor data can't be narrowed to a custom date range.How does Deep Research select which posts appear in the report?
A report analyzes up to 10,000 posts. If your input has 10,000 or fewer, every post is analyzed. If it has more, Deep Research takes the first 10,000 posts in the view's current order — it does not pick by EMV, engagement, or recency. If you want a specific subset analyzed, sort or filter your view down to the posts you care about before running the report. From the analyzed posts, the ones shown as cited examples are then selected by engagement (high-performing prioritized), diversity (a mix of formats), and relevance (5–10 representative posts per theme). For sentiment reports, negative-sentiment posts get priority.How is Deep Research different from AI Insider?
AI Insider is a broad, automated weekly digest of all activity across your workspace. Deep Research is targeted and on-demand — it runs against the specific input you choose and produces a structured report for a specific use case.Are there any known limitations?
In rare cases, reports may include dead links to social media posts or show content that doesn't perfectly match a given section. If this happens, try regenerating the report. The 10,000-post cap per report cannot be increased at this time.
If you have questions about the technical capabilities of this feature, don't hesitate to contact our support team via Intercom chat or at [email protected].