Overview
When you create a campaign using a label filter, Archive uses that label as the criteria to determine which creators to include at the moment the campaign is created. Understanding how labels and campaigns interact — both at creation time and afterward — will help you get accurate results and avoid surprises.
This article covers every combination of actions you can take involving labels and campaigns: what happens when you add or remove labels, when you manually add creators, and when you edit the campaign itself.
Campaign Setup: Using a Label as the Creator Filter
When creating a campaign, you can configure it to include "Any Creator with a specific label." At the moment you click Create Campaign, Archive takes a snapshot of all creators who currently have that label and adds them to the campaign.
Important: The label filter is evaluated once at creation time. After that, the campaign does not continuously re-evaluate who has the label. Any changes to labels — on either the campaign or the creators — do not automatically update the creator list.
Scenario Reference: All Label + Campaign Combinations
The sections below cover every action you can take after a campaign has been created with a label filter.
1. A creator has the label and is already in the campaign — what gets tracked?
Normal behavior. The creator was added at campaign creation, and Archive will track all their eligible content within the campaign's date range and source criteria. No action needed.
2. I add a label to a creator who was NOT yet in the campaign
Result: The creator is added to the campaign, and a backfill occurs.
Archive detects that the creator now meets the campaign's label criteria and triggers a sync. Their past eligible content (within the campaign's date range) is backfilled, and new content will be captured going forward.
✅ This is the expected, correct behavior when a creator receives the label for the first time and has never been part of the campaign.
3. I add a label to a creator who was ALREADY manually added to the campaign
Result: No backfill occurs. The creator remains in the campaign, but the label addition has no effect.
Because the creator is already part of the campaign (added manually before receiving the label), Archive treats them as already synced. Adding the label afterward does not trigger a new content sync or re-evaluation.
⚠️ If that creator has content that was posted before they were manually added, you will need to add it manually.
Workaround: Remove the creator from the campaign, then add the label, and Archive will re-detect and backfill them as if they are new to the campaign.
4. I remove a label from a creator who IS in the campaign
Result: The creator stays in the campaign. Removing a label does NOT remove a creator from a campaign.
Label removal has no effect on campaign membership. The creator will continue to appear in the campaign and their content will continue to be tracked.
Workaround: If you want to remove this creator from the campaign, you must do so manually from the Campaign Creators view.
5. I manually add a creator to the campaign who does NOT have the campaign label
Result: The creator is added to the campaign regardless of labels. Archive bypasses the label filter for manually added creators.
When you manually add a creator, Archive does not check whether they have the campaign's label. They will be tracked just like any other creator in the campaign.
⚠️ Known issue: Creators manually added to label-based campaigns — especially those without the label — may experience incomplete backfilling. In some cases, only a partial subset of their eligible content is populated, or content may take longer than expected to appear. If you notice missing posts, you can add them manually from the Content page as a workaround.
6. I edit the campaign to change from "Any Creator with a label" to "Manually added creators only"
Result: The existing creator list is preserved, but no new creators will be added automatically going forward.
Changing the creator type setting on an existing campaign does not remove the creators already in it. However, Archive will stop evaluating label criteria going forward — only creators you manually add will be included from that point on.
⚠️ Warning: Editing a campaign after it has been created can cause content not to populate correctly. Avoid editing campaign settings unless necessary, and contact support if you notice content missing after an edit.
7. I edit the campaign to change the label (swap or add a different label)
Result: The new label does NOT retroactively update the creator list. Creators matched by the previous label stay; creators matched only by the new label are not added.
Changing the label configuration on an existing campaign does not re-evaluate who should be in the campaign. Archive only evaluates the label filter at the moment the campaign is created.
Workaround: Create a new campaign with the updated label settings. This is the only reliable way to get a fresh creator list based on the new label.
8. I update the campaign (e.g., change dates or hashtags) without changing the label
Result: The label-based creator list is not affected, but content collection may be impacted.
Changing the campaign's date range or source criteria (hashtags/mentions) after creation can cause content not to backfill correctly. For example, moving the start date backward on an existing campaign will not pull in older content — you would need to create a new campaign with the earlier start date to capture that content.
9. I manually add a creator WITH the campaign label who was not yet in the campaign
Result: The creator is added. However, this follows the same manual-add path — the backfill may be partial or slower compared to the label-triggered sync.
For the most reliable content capture, it is better to let the label addition trigger the sync automatically (see Scenario 2) rather than manually adding a creator who already has the label. If you manually add them first, subsequent label assignment will not re-trigger a backfill (see Scenario 3).
Quick Reference Table
The table below summarizes all key scenarios at a glance.
Action | Creator already in campaign? | Outcome |
Add label to creator | No | ✅ Creator added + backfill triggered |
Add label to creator | Yes (manually added before) | ⚠️ No effect — no backfill, creator stays as-is |
Remove label from creator | Yes | ℹ️ Creator stays in campaign — no removal |
Manually add creator without label | No | ⚠️ Creator added, backfill may be incomplete |
Manually add creator with label | No | ⚠️ Creator added, backfill may be partial (manual path) |
Edit campaign to change label | N/A | 🚫 New label does not update creator list — create new campaign |
Edit campaign to "manually added only" | N/A | ℹ️ Existing creators stay, no new auto-adds going forward |
Edit campaign dates or sources | N/A | ⚠️ May cause content gaps — avoid post-creation edits |
Workarounds Summary
Creator already in campaign before receiving label (Scenario 3): Remove the creator from the campaign first, then assign the label. Archive will re-detect them and trigger a proper backfill.
Manually added creator with missing content (Scenario 5): Add missing posts manually from the Content page using "Add to Campaign."
Updated label on existing campaign (Scenario 7): Create a new campaign with the correct label settings.
Creator needs to be removed after label was removed (Scenario 4): Remove them manually from the Campaign Creators view.
Other Limits to Keep in Mind
Each campaign supports up to 10,000 creators and 10,000 UGC items. Both are hard caps.
Archive can backfill up to 15,000 UGC items when a new campaign is created with a past start date.
Moving a campaign's start date backward on an existing campaign does not backfill older content — create a new campaign instead.