Archive uses a credit system to power AI features, enrichment tools, and automation actions. Here's what you need to know to avoid surprises on your bill.
What Are Credits?
Credits are a shared monthly allowance across your whole workspace. Think of them as a wallet that everyone on your team draws from. Every plan includes a set number of credits each month, and you can buy more if you need them.
Your included credits reset on the first of each month and do not carry over. If you've purchased extra credit packs, those do roll over for one billing period before expiring.
How Many Credits Does My Plan Include?
Plan | Credits Included / Month |
Startup | 21,000 |
Growth | 105,000 |
Enterprise | 420,000 |
Agency Standard 2026 | 105,000 |
Agency 2026 | 105,000 |
What Doesn't Use Credits
Most of what you do in Archive is free and doesn't draw from your credit allowance:
Automatic background syncs — Archive's scheduled pulls from tracked channels, hashtags, mentions, and keywords do not consume credits
Content ingestion and detection — when content lands in your workspace through normal tracking, that doesn't cost anything
Sentiment analysis — always free
Post summaries — always free
Managing sources — adding/removing hashtags, creators, keywords, mentions, or campaigns is free
Browsing, filtering, searching, labeling, collections, reports — free
Hiding social profiles, deleting content, importing and exporting CSVs — free
What Uses Credits
Credits are only consumed by AI-powered features, enrichment tools, and manual bulk refresh actions:
Action | Credit Cost | Notes |
AI Filter (formerly Magic Field) run (standard) | 14 credit / post / field | Reprocessing the same post counts again as a new charge. |
AI Filter run (Pro model) | 28 credits / post / field | Toggled per field, not the default |
Refresh Engagement / Campaign Refresh Data | 5 credits / post refreshed | Manual refresh of likes, comments, views, etc. Triggered from the UI (Bulk Refresh Metrics via the command palette) or via the API (the |
Audience Data | 250 credits / social profile | 30-day cache; re-enriching after 30 days charges again. A creator with multiple connected profiles (e.g. Instagram + TikTok) is charged 250 credits per profile — enriching one creator with two connected profiles costs 500 credits total. |
Deep Research | 14 credits per post | Charged per post |
Deep Research Competitor | 28 credits per post | Charged per post |
Deep Research + comments | 14 base + 1/comment | See pricing table here |
What each plan affords (one of each action)
Plan | Credit Allowance | 1 Refresh | 1 MF | 1 MF Pro | 1 DR | 1 DR Competitor |
Startup (500 UGC/mo) | 21,000 | 2,500 | 7,000 | 14,000 | 7,000 | 14,000 |
Growth (2,500 UGC/mo) | 105,000 | 12,500 | 35,000 | 70,000 | 35,000 | 70,000 |
Enterprise (10,000 UGC/mo) | 420,000 | 50,000 | 140,000 | 280,000 | 140,000 | 280,000 |
Agency Standard 2026 (Unlimited UGC/mo) | 105,000 | 12,500 | 35,000 | 70,000 | 35,000 | 70,000 |
Agency 2026 (50,000 UGC/mo) | 105,000 | 12,500 | 35,000 | 70,000 | 35,000 | 70,000 |
* Each numeric cell is the cost to run that action across the plan's full UGC volume.
Startup: Magic Fields and Deep Research aren't available on this plan, regardless of credit balance, so most of the 21,000 credit allowance goes toward refreshes — about 8 full-UGC refreshes per month.
Growth and Enterprise: Both include MF and DR access, and both are sized so 3 actions (any mix of MF or DR) exactly use the monthly allowance, with no leftover and no shortfall. A 4th action in the same month requires a credit pack.
A note on Deep Research costs: the 14,000/70,000/140,000 DR figures above assume a comment-free report.
Deep Research report, all-in per post (14 base + comments at 1 credit each):
Deep Research + # of Top Comments | Credit Cost | Notes |
DR + top 25 comments | 39 credits per post | Charged per post |
DR + top 50 comments | 64 credits per post | Charged per post |
DR + top 100 comments | 114 credits per post | Charged per post |
DR + top 200 comments | 214 credits per post | Charged per post |
DR + top 500 comments | 514 credits per post | Charged per post |
How Reservations and Refunds Work
When you trigger an action that uses credits, Archive reserves the credits upfront. You'll see your available balance drop right away.
If the action completes successfully, the reserved credits are deducted from your allowance.
If the action fails, the reserved credits are refunded to your balance.
For bulk actions where some items succeed and others fail, Archive refunds credits proportionally — you are only charged for successful items.
📋 Tip: If you see your balance drop temporarily after starting a bulk action, that's the reservation. Once processing finishes, the balance reflects only what was actually used.
What Happens If I Run Out?
If you don't have enough credits to complete a manually triggered action, the whole action is canceled. You'll get a notification letting you know to add more credits before trying again. Nothing partial goes through.
For actions that happen automatically in the background (such as AI Filters processing incoming UGC), the system is still being finalised. We'll update this article as the behaviour for low-credit scenarios is locked in.
Buying More Credits
You can add Credit Packs on top of your included allowance. They stack, and you can buy them as a recurring subscription or as a one-time top-up for the current billing period. Purchased credits are spent after your included credits so your included allowance doesn't go to waste.
Pack | Credits Added | Price / Billing Period |
Pack S | 21,000 | $500 |
Pack M | 105,000 | $1,250 |
Pack L | 420,000 | $2,500 |
Tracking Your Credit Usage
You can see your credit history in your account settings. We're actively improving this view to make it more useful.
Filter and Download Credit History
You can also filter you credit history by month in your account settings and download a CSV copy.
When you download your credit history, the CSV includes the following columns:
Date — the date and time the credit action was recorded (UTC)
Action Type — the category of action that used credits, such as Audience Data, AI Filter, or Deep Research
Detail — a description of the specific action, including how many items were processed (for example, "Bulk audience data for 3 creators")
Units — the number of items processed in that action (for example, 3 creators)
Cost per Unit — the credit cost per individual item for that action type
Total Credits — the total credits charged for that row (Units × Cost per Unit)
⚠️ Agency accounts: the CSV export is scoped to the current workspace only. There is no native way to download a single file covering all workspaces in the agency. To see totals across the full agency, export each workspace individually and combine the CSVs in a spreadsheet — the credit pool itself is shared, but visibility of usage is per-workspace.
Coming soon: Longer term, you'll be able to see usage grouped by action type so it's easier to understand where your credits are going.
How Reservations and Refunds Work
When you trigger an action that uses credits, Archive reserves the credits upfront. You'll see your available balance drop right away.
If the action completes successfully, the reserved credits are deducted from your allowance.
If the action fails, the reserved credits are refunded to your balance.
For bulk actions where some items succeed and others fail, Archive refunds credits proportionally — you are only charged for successful items.
📋 Tip: If you see your balance drop temporarily after starting a bulk action, that's the reservation. Once processing finishes, the balance reflects only what was actually used.
FAQ
Credits basics
How many credits do I get each month?
Startup: 21,000. Growth: 105,000. Enterprise: 420,000. Agency Standard: 105,000. Agency: 105,000.
Are credits shared across my workspace?
Yes. Credits are pooled across your entire workspace — all users, all brands draw from one pool.
When do credits reset?
On the 1st of every calendar month. Unused included credits do not roll over.
Do purchased credit packs roll over?
No. Pack credits are added to your pool immediately on purchase but don't roll over month to month, either.
What happens if I run out of credits?
You'll be prompted to buy a pack. There are no auto-charges and no overage billing.
API access
Is API access included in my plan?
Yes, for customers on the 2026 pricing structure, API access is included on all plans.
What can I do with the API right now?
Social listening endpoints only. Creator Search isn't available via API yet.
How do I get an API key?
Reach out to Customer Support for manual provisioning — self-serve key generation isn't available yet.
Will API usage cost credits?
Not currently. Metering may be introduced in the future, but there's no credit cost today.
Credit packs
What pack sizes are available?
Pack S (+21,000 credits, $500),
Pack M (+105,000 credits, $1,250),
Pack L (+420,000 credits, $2,500).
Each mirrors a plan's monthly allowance.
Recurring or one-time?
Recurring packs auto-renew monthly while one-time packs expire 1 month after purchase.
Can I buy more than one?
Yes, packs are stackable.
How do I purchase a pack?
Startup customers can self-serve. Growth, Enterprise, Agency, and Agency Standard customers should contact their Customer Success Manager (CSM) or contact us via email at [email protected] or chat with our team..