Archive uses a credit system to power AI features, enrichment tools, and automation actions. Here's what you need to know to avoid surprises on your bill.
What Are Credits?
Credits are a shared monthly allowance across your whole workspace. Think of them as a wallet that everyone on your team draws from. Every plan includes a set number of credits each month, and you can buy more if you need them.
Your included credits reset on the first of each month and do not carry over. If you've purchased extra Credit Packs, those do roll over for one billing period before expiring.
How Many Credits Does My Plan Include?
Plan | Credits Included / Month |
Startup | 20,000 |
Growth | 70,000 |
Enterprise | 150,000 |
Agency 2026 | No included credits by default — configured per account by your CSM. Agencies purchase Credit Packs to enable old and new credit-based actions. |
Agency Standard 2026 | No included credits by default — configured per account by your CSM. Agencies purchase Credit Packs to enable old credit-based actions. |
What Doesn't Use Credits
Most of what you do in Archive is free and doesn't draw from your credit allowance:
Automatic background syncs — Archive's scheduled pulls from tracked channels, hashtags, mentions, and keywords do not consume credits
Content ingestion and detection — when content lands in your workspace through normal tracking, that doesn't cost anything
Sentiment analysis — always free
Post summaries — always free
Managing sources — adding/removing hashtags, creators, keywords, mentions, or campaigns is free
Browsing, filtering, searching, labeling, collections, reports — free
Hiding social profiles, deleting content, importing and exporting CSVs — free
What Uses Credits
Credits are only consumed by AI-powered features, enrichment tools, and manual bulk refresh actions:
Action | Credit Cost | Notes |
AI Filter (formerly Magic Field) run (standard) | 1 credit / post / field | Reprocessing counts as a new run |
AI Filter run (Pro model) | 2 credits / post / field | Toggled per field, not the default |
Refresh Engagement / Campaign Refresh Data | 3 credits / post refreshed | Manual refresh of likes, comments, views, etc. Triggered from the UI (Bulk Refresh Metrics via the command palette) or via the API (the |
Audience Data | 250 credits / social profile | 30-day cache; re-enriching after 30 days charges again. A creator with multiple connected profiles (e.g. Instagram + TikTok) is charged 250 credits per profile — enriching one creator with two connected profiles costs 500 credits total. |
Deep Research | 1 credit per post | Charged per post |
Creator Vetting | Contact your CSM | Alpha feature, Enterprise plans only |
⚠️ Agency Standard 2026 is a legacy plan and is not on the credit system. Some credit-based actions (like Deep Research, API and new credit-based actions) are not available on it.
How Reservations and Refunds Work
When you trigger an action that uses credits, Archive reserves the credits upfront. You'll see your available balance drop right away.
If the action completes successfully, the reserved credits are deducted from your allowance.
If the action fails, the reserved credits are refunded to your balance.
For bulk actions where some items succeed and others fail, Archive refunds credits proportionally — you are only charged for successful items.
📋 Tip: If you see your balance drop temporarily after starting a bulk action, that's the reservation. Once processing finishes, the balance reflects only what was actually used.
What Happens If I Run Out?
If you don't have enough credits to complete a manually triggered action, the whole action is canceled. You'll get a notification letting you know to add more credits before trying again. Nothing partial goes through.
For actions that happen automatically in the background (such as AI Filters processing incoming UGC), the system is still being finalised. We'll update this article as the behaviour for low-credit scenarios is locked in.
Buying More Credits
You can add Credit Packs on top of your included allowance. They stack, and you can buy them as a recurring subscription or as a one-time top-up for the current billing period. Purchased credits are spent after your included credits so your included allowance doesn't go to waste.
📋 Agencies: Credit Packs for Agency 2026 and Agency Standard 2026 are not self-serve. Agencies purchase credits through their CSM or Sales, who will help scope the right pack based on usage. Agency workspaces start with no included credits, so a pack is required before any credit-based action will run.
Pack | Credits Added | Price / Billing Period |
Pack S | 25,000 | $500 |
Pack M | 100,000 | $1,250 |
Pack L | 250,000 | $2,500 |
Tracking Your Credit Usage
You can see your credit history in your account settings. We're actively improving this view to make it more useful.
Filter and Download Credit History
You can also filter you credit history by month in your account settings and download a CSV copy.
When you download your credit history, the CSV includes the following columns:
Date — the date and time the credit action was recorded (UTC)
Action Type — the category of action that used credits, such as Audience Data, AI Filter, or Deep Research
Detail — a description of the specific action, including how many items were processed (for example, "Bulk audience data for 3 creators")
Units — the number of items processed in that action (for example, 3 creators)
Cost per Unit — the credit cost per individual item for that action type
Total Credits — the total credits charged for that row (Units × Cost per Unit)
Coming soon: Longer term, you'll be able to see usage grouped by action type so it's easier to understand where your credits are going.