Note: This feature is only available to users of the Custom plan.
Magic Fields are AI-powered tools that automatically analyze and organize your user-generated content from Instagram, TikTok, and other platforms. Instead of manually sorting through hundreds of posts, Magic Fields do the heavy lifting for you.
What Magic Fields Can Do
Magic Fields look at everything in your content: the visuals, captions, audio transcripts, and mentions. They automatically categorize posts based on what matters most to your brand.
For example, Magic Fields can instantly sort content by:
Which products are featured
Whether the sentiment is positive, negative, or neutral
If competitors are mentioned
How suitable the content is for paid ads
Specific themes or campaign elements
Think of them as smart filters that keep your content library organized without any manual work.
How It Helps Your Team
Save Time on Manual Sorting: Magic Fields can classify thousands of posts in minutes, applying consistent rules across all your content. Most brands see their manual tagging work drop by over 90%.
Find the Right Content Faster: Need to pull all posts featuring your new product line? Want to filter for high-quality content that's ready for ads? Magic Fields make it easy to find exactly what you're looking for through saved filters in your Archive dashboard.
Track Performance Over Time: Because Magic Fields automatically tag new content as it arrives, you can track trends, measure sentiment changes, and analyze which products are getting the most organic mentions.
Magic Fields vs Super Search
Archive offers two powerful AI tools for finding and organizing content. Here's when to use each one:
Use Magic Fields when you need:
Ongoing automatic organization of your content
Consistent tracking over time (like monitoring product mentions or sentiment)
Structured data for reporting and analytics
Filters you'll use repeatedly
Use Super Search when you need:
Quick, one-time searches for specific content
Visual matching (find content similar to your top performers)
Text detection in images (like spotting your logo or promotional text)
Immediate discovery without any setup
The main difference: Magic Fields automatically classify all your content and keep it organized, while Super Search helps you discover specific content on demand.
Setting Up Magic Fields
Magic Fields are configured by our Customer Success team during your onboarding or when you need new classification types. Here's what the setup process looks like:
Discovery Call: We'll discuss what you want to track and how you want your content organized. This might include product categories, campaign themes, or specific brand priorities.
Configuration: Our team builds your Magic Field based on your goals. This includes defining categories, setting up classification rules, and making sure the AI understands what to look for in your content.
Testing and Deployment: Once configured, we test the Magic Field to make sure it's working correctly, then deploy it to your workspace. We can also apply it retroactively to classify your existing content.
Ongoing Use: After deployment, Magic Fields run automatically on all new content. You can filter and search using these fields just like any other tag or label in Archive.
Common Uses for Magic Fields
Product Tracking: Automatically tag which products appear in each post, making it easy to measure engagement and earned media value by product line.
Sentiment Analysis: Monitor how people feel about your brand over time by automatically scoring content as positive, negative, or neutral.
Ad Quality Scoring: Identify which UGC posts are high-quality enough for paid campaigns, helping your team quickly build ad libraries.
Campaign Classification: Tag content related to specific campaigns or themes, so you can measure performance and find the best content for each initiative.
Brand Safety: Automatically flag content that might not align with your brand guidelines or compliance requirements.
Getting Started
Want to set up Magic Fields for your brand? Reach out to your Customer Success Manager or contact our support team. We'll walk you through the discovery process and get your content organized in no time.
Magic Fields work best when they're tailored to your specific needs, so we always start with a conversation about what matters most to your team.