Archive's guide to leveraging TikTok's Spark Ads feature for your marketing campaigns. Spark Ads enable you to transform organic TikTok content into powerful advertisements. Each TikTok Ads Manager account can utilize up to 10,000 Spark Ads. Let's explore how to set them up effectively.
Understanding Identity Options
When creating Spark Ads, you'll work with one of two identity approaches:
Identity Type 1: Utilize your own connected TikTok Business Account
Identity Type 2: Work with authorized creator accounts (via Business Center) or individual posts (using video authorization codes)
Before You Begin
Not sure which identity option fits your needs? Here's a simple breakdown:
Go with Identity Type 1 when you've connected your TikTok Business account to Ads Manager and want to promote your own content or push new videos through your business profile.
Choose Identity Type 2 when collaborating with creators or using content authorized through video codes.
Key Points to Remember
Keep these important details in mind before launching your Spark Ads:
Caption editing isn't possible after authorization, so finalize your captions before creating ads
Private videos will become publicly visible during campaigns (though you can enable TikTok Ads Only Mode)
Video authorization codes remain active until all associated ads are removed from TikTok Ads Manager
Setting Up Spark Ads with Your Business Account
Follow these steps to create Spark Ads using your linked TikTok Business Account:
Choose your advertising goal from the objectives menu
Set up your campaign parameters and ad group details
Activate the "Use TikTok account to deliver Spark Ads" option
Choose your content approach:
Repurpose existing posts from your Business Account, or
Create fresh videos directly through Ads Manager
The Pull Approach (Using Existing Content)
Navigate to Ad Details, select TikTok Post and choose the content you wish to promote
Review your selection and click Confirm
Fill in the remaining ad configuration options
Launch your campaign by clicking Submit
The Push Approach (Creating New Content)
From the Ad Details section, select +Video and choose your preferred method:
Upload content directly from your device
Add from Library to use previously created materials
Create a video with TikTok's built-in Creative Tools
Consider enabling the Only show as ad feature if you want your content exclusively visible through ad placements
Complete your ad setup with targeting and budget parameters
Important: After passing ad review, your pushed video appears on your business profile in private mode. You can manually adjust visibility settings in the TikTok app later.
Working with Creator Content for Spark Ads
Remember: Creator content requires proper authorization before use in your advertising campaigns.
For Content Creators: How to Authorize Your Videos
First, ensure your privacy settings allow for ad authorization:
Navigate to Settings and Privacy > Privacy, or
Tap Me > Creator tools
Authorize specific videos through these steps:
Open the TikTok post you want to authorize
Tap the three-dot menu
Select Ad Settings
Review and accept the Advertising Content Terms of Service
Enable the Ad authorization toggle
Share your authorization with advertisers:
Select your preferred authorization timeframe (7, 30, 60, or 365 days)
Use the Copy Code button to generate your shareable authorization code
For Marketers: Accessing Creator-Authorized Content
Once you receive a creator's authorization code:
Open TikTok Ads Manager and go to Tools
Look under the Creative section for Creative library
Select Spark ads posts
Click Apply for Authorization
Enter the creator's code and select Search
Note: For collaborative content like Duets or Stitched videos, you'll need authorization codes from all participating creators.
For content with multiple creators:
First search using the secondary creator's code
When prompted for the original content, enter the primary creator's authorization code
Verify the content appears correctly and click Confirm
Build your campaign structure:
Start at the Campaign Level by selecting your primary objective
Configure your Campaign and Ad Group settings as needed
At the Ad Level, enable Use TikTok account to deliver Spark Ads creative
Add your authorized content by clicking +TikTok post
Complete your ad setup and click Submit
Adding More Authorized Content Later
Need to incorporate additional creator content? Simply:
Select +Authorize TikTok Post
Input the new video authorization code
Confirm the TikTok account associated with the authorization
Resolving Common Issues
If your Spark Ads campaign isn't running smoothly:
Verify all business account permissions are correctly configured
Double-check authorization codes for accuracy
Confirm that content authorizations haven't expired
Ensure your ad account has the necessary permission levels