Archive is a powerful platform that simplifies influencer and campaign tracking, allowing you to measure results, adjust your strategy, and showcase your success effortlessly. One of its key features is the ability to create and manage campaigns. This article will guide you through the process of using campaigns in Archive.
How to Create a Campaign
Navigate to the "Extended Campaigns" section.
Click on "Add Campaign".
Enter a name for your campaign.
Set the campaign start and end dates.
Choose which influencers you'd like to be automatically added to the campaign.
Add any relevant hashtags or mentions you want to track.
Click "Create Campaign" to create your campaign.
Checking the list of creators added to your campaign
Navigate to the "Extended Campaigns" section
Select the specific campaign you want to review by clicking on it
The system will automatically redirect you to the creator list for that campaign
Checking all UGC added to your campaign
Navigate to the "Extended Campaigns" section.
Select your desired campaign by clicking on it.
Locate and click the "Content" option in the left navigation panel.
Checking UGC Performance
Once your campaign is set up, Archive will automatically collect and analyze relevant user-generated content (UGC) across Instagram and TikTok. Here's what you can do:
Navigate to the "Extended campaigns" section
Select your target campaign by clicking on it
Click on "UGC Performance" in the left navigation panel
Sharing your Campaign Reports
Navigate to the "Extended campaigns" section
Select your target campaign by clicking on it
Click on "UGC Performance" in the left navigation panel
Apply the filters you need, such as Content Type, Followers, and Label.
If you'd like to share your report with people who don’t have access to Archive, simply use the "Get public link" button in the top right corner of your screen.
Editing a Campaign
Navigate to the "Extended Campaigns" section.
From the list, choose the campaign you want to edit and click on the "Edit" button.
A window will appear, and you can change your current campaign from here.
Once finalized, click on "Save Changes".
Understanding the Different Types of Campaign Criteria Fields
Campaign name: the name of your campaign
When is the Campaign Running?
Start Date: date when you want to start your campaign
End Date (optional): date when you want to end your campaign. It can be a continuous campaign without an end
Which creators should we include?
Any Creator: any creators from your account
Manually added Creators: manually added creators from your creator's list
Any Creator with a specific label: any creators with the tagged label
Which Posts should we include?
Any Post: all post from the creator
Only Posts with specific hashtags or mentions: posts that only contain specific hashtags or mentions
FAQ
If I made some of the campaign edits to remove an existing hashtag and add a new one, will content from the old hashtag be removed from the campaign, and will Archive pull in content that was previously posted before the campaign edit?
Please note that after editing a requirement, such as a hashtag or creator label, we will only update this requirement moving forward. For example, if you change your campaign hashtag from "dog" to "cat" right now, we will cease to retrieve content associated with "dog", but we will not retrieve content associated with "cat" that was posted or pulled before the edit. Additionally, we will retain the "dog" content that was pulled prior to the edit.
If I manually add new @mentions and hashtags that weren't in the original sources, will Archive still track and collect content using these additional tags in the campaign?
No, Archive will not capture content based on manually added @mentions and hashtags through your campaigns that weren't present in your original sources.
What if my campaign due date is set to January 31st? Will my campaign end at the start of the day?
If you set the due date to January 31st, the content collection will cease at the start of that day (based on your time zone config—user level). To track the entire 31st day, the end date should be set to February 1st.