Archive is a powerful platform that simplifies influencer and campaign tracking, allowing you to measure results, adjust your strategy, and showcase your success effortlessly. One of its key features is the ability to create and manage campaigns. This article will guide you through the process of using campaigns in Archive.
How to Create a Campaign
Navigate to the "Campaigns" section.
Click on "Add Campaign".
Enter a name for your campaign.
Set the campaign start and end dates.
Choose which influencers you'd like to be automatically added to the campaign.
Add any relevant hashtags or mentions you want to track.
Click "Create Campaign" to create your campaign.
Note: If you want our system to add only specific posts, please always double-check the type. We have two types: "All" and "At least one". For the "All" option, our system will consider screening content and make sure all mentions and hashtags are included in the post before adding them to your campaign. If there's one hashtag or mention, our system won't include the post. On the other hand, for "At least one", our system will cross-check if the content includes any of the hashtags or mentions you have added as criteria to your campaign.
Checking the list of creators added to your campaign
Navigate to the "Campaigns" section
Select the specific campaign you want to review by clicking on it
The system will automatically redirect you to the creator list for that campaign
Checking all UGC added to your campaign
Navigate to the "Extended Campaigns" section.
Select your desired campaign by clicking on it.
Locate and click the "Content" option in the left navigation panel.
Checking UGC Performance
Once your campaign is set up, Archive will automatically collect and analyze relevant user-generated content (UGC) across Instagram and TikTok. Here's what you can do:
Navigate to the "Campaigns" section
Select your target campaign by clicking on it
Click on "UGC Performance" in the left navigation panel
Sharing your Campaign Reports
Navigate to the "Campaigns" section
Select your target campaign by clicking on it
Click on "UGC Performance" in the left navigation panel
Apply the filters you need, such as Content Type, Followers, and Label.
If you'd like to share your report with people who don’t have access to Archive, simply use the "Get public link" button in the top right corner of your screen.
Editing a Campaign
Navigate to the "Campaigns" section.
From the list, choose the campaign you want to edit and click on the "Edit" button.
A window will appear, and you can change your current campaign from here.
Once finalized, click on "Save Changes".
Deleting a Campaign
Navigate to your "Campaigns" page
Choose the campaign you want to delete
Click on the trash icon found at the end of the campaign record
To confirm the deletion, click on "Delete"
Refresh your browser to see the updated list of campaigns you have
Understanding the Different Types of Campaign Criteria Fields
Campaign name: the name of your campaign
When is the Campaign Running?
Start Date: date when you want to start your campaign
End Date (optional): date when you want to end your campaign. It can be a continuous campaign without an end
Which creators should we include?
Any Creator: any creators from your account
Manually added Creators: manually added creators from your creator's list
Any Creator with a specific label: any creators with the tagged label
Which Posts should we include?
Any Post: all post from the creator
Only Posts with specific hashtags or mentions: posts that only contain specific hashtags or mentions
FAQ
If I update a campaign by removing an existing hashtag and adding a new one, will content from the old hashtag be removed? Also, will Archive pull in previously posted content that used the new hashtag before the update?
Please note that after editing a requirement, such as a hashtag or creator label, we will only update this requirement moving forward. For example, if you change your campaign hashtag from "dog" to "cat" right now, we will cease to retrieve content associated with "dog", but we will not retrieve content associated with "cat" that was posted or pulled before the edit. Additionally, we will retain the "dog" content that was pulled prior to the edit.
If I manually add new @mentions and hashtags that weren't in the original sources, will Archive still track and collect content using these additional tags in the campaign?
No, Archive will not capture content based on manually added @mentions and hashtags through your campaigns that weren't present in your original sources.
What if my campaign due date is set to January 31st? Will my campaign end at the start of the day?
If you set the due date to January 31st, the content collection will cease at the start of that day (based on your time zone config—user level). To track the entire 31st day, the end date should be set to February 1st.
If I label a creator after creating a campaign that filters by that label, will Archive backfill their past content and automatically include new eligible content in the campaign?
Yes, if you label a creator after creating your campaign, Archive will backfill their past eligible content and continue adding new eligible content to your campaign moving forward.
If I remove a label from a creator, would the creator be removed from the campaign to which it has been added?
No, you'll have to unlink the creator from your campaign. Removing the label won't remove them.
I updated the labels on a campaign, but it didn’t add the right creators. Why not?
When you change the label requirements on a campaign—like adding or swapping a label—it won’t automatically pull in new creators who match the updated labels. That’s expected. Campaigns only match creators based on the labels that were set when the campaign was first created.
What if I just swapped the label instead of adding a new one?
It’s the same in that case too—swapping a label won’t refresh the list of creators. If you want the campaign to match the new labels, you’ll need to create a new campaign with those updated settings.