📋 Available on: Startup, Growth, Enterprise, Agency, and Custom plans
Archive automatically transcribes video content (Instagram Reels, TikTok videos, Stories, etc.) so you can read, search, and analyze what creators are saying without watching every video.
When a video is collected by Archive, its audio is automatically transcribed into text. This transcription appears in the content detail modal, allowing you to quickly read what was said in the video.
Finding Transcriptions
Navigate to your Content Library or a Campaign
Click on any video content to open the detail modal
Look for the Transcription section below the video preview
The full text of what was said in the video will be displayed there.
Searching by Transcription
Transcriptions are indexed by Super Search, which means you can search for specific words or phrases that were spoken in videos. This is useful for:
Finding all videos where a creator mentioned your brand name
Locating content that discusses a specific product or feature
Filtering UGC by keywords spoken in the video (not just captions or hashtags)
Transcription and AI Features
Transcriptions power several AI features in Archive:
AI Post Summary — uses the transcription to generate a short summary of the video content
AI Sentiment Analysis — analyzes the tone and sentiment of what was said (available on Growth, Enterprise, Agency, and Custom plans)
Magic Fields — AI-powered custom fields that can extract information from video content. Magic Fields process content independently from transcription, so they do not require the transcription to be completed first
How Transcription Works
Transcription is triggered automatically when video content is collected
Multiple languages are supported — the language is detected automatically from the audio
Very low-confidence audio (e.g. background noise with no clear speech) is filtered out to avoid inaccurate transcriptions
Some video formats may not be supported for transcription. In these cases, no transcription will appear
Common Questions
Which content types are transcribed?
Any video content collected by Archive — Instagram Reels, TikTok videos, Instagram Stories, and YouTube Shorts.
Why is the transcription missing on some content?
Transcription may not appear if:
The video has no spoken audio (e.g. music only, or a silent video)
The audio is just background noise with no clear speech
The video format is not supported for transcription
The content is an image or carousel (not a video)
I see an incorrect transcription on a video with only noise. Why?
Older content may have transcriptions generated before the low-confidence filter was applied. For new content, videos with only background noise will not produce a transcription.
Can I search for content by what was said in a video?
Yes. Use Super Search and type any word or phrase — it will match against transcriptions as well as captions and hashtags.