As a creator, you can generate a unique code to share with an advertiser to allow them to boost your content, including archived content, into partnership ads that feature both of your accounts in the header.
How Archive fits in
Archive helps you organize the content and share the request to the creator. The creator generates the partnership ad code in Instagram (or Facebook) and shares it with the advertiser. The advertiser then uses that code in their Meta Ads Manager to launch the partnership ad — Archive does not launch the ad itself.
Note: A partnership ad run with a non-advertiser partner who does not have a Facebook page can still appear on Facebook with the non-advertiser partner's Instagram name, profile picture, and other details.
Code should look like this: adcode-Q9jTBAszS_V4g7SmMZlpUpRDGcsXsGgzOEyCy9Fgs97-w9pst36uCxNjr2KU7YroHDo
How Partnership Ad Codes Work for Creators
Allow partners to run ads with you. Sharing an ad code allows your partner to boost content, including archived content and hidden Collab posts, as a partnership ad. Ad codes can be used by up to 2 partners at a time.
Doesn't display as an ad on your profile. While the organic content will appear on your profile unless you archive it, the partnership ad itself won't be visible on your profile.
The ad will be listed in the Ad Library. The Ad Library is Meta's comprehensive hub for ads transparency and shows all active and public branded content that's running on Instagram and Facebook.
Before You Begin
You must have a professional account on Instagram.
You must meet eligibility requirements for Instagram partnership ads and branded content.
Your content must be in an eligible format for partnership ads. Note: If you turn on the Get partnership ad code toggle or Allow brand partner to boost toggle (for branded content) during content creation on Instagram, you'll see a screen if your content is ineligible to be used as a partnership ad.
How to Get a Partnership Ad Code
After Content Creation on Instagram
In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile.
Tap the 3 dots in the top right corner of your post, story or reel.
Tap Partnership label & ads.
Turn on the Get partnership ad code toggle. Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running.
The code will appear. Tap Copy to save it to your clipboard or tap Share to send the code in a direct message to your partner.
Note: The steps provided are only available for the Instagram mobile app.
After Content Creation on Facebook
Navigate to the piece of content you want to get an ad code for in your Feed or on your Profile page.
Tap the 3 dots in the top right-hand corner of the content.
Tap Share partnership ad code.
Turn on Get partnership ad code toggle.
Select Copy to save the code to your clipboard or send the code in a direct message to your partner.
During Content Creation
In the Instagram app, create a post, story or reel.
Tap Partnership label & ads. Note: For stories, tap at the top of the story.
Turn on the Get partnership ad code toggle, then tap the back arrow. Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running.
Tap Share to upload your post, story or reel.
Once your content has been shared on Instagram, your partnership code is ready to share. Tap on the copy icon next to the code to save it to your clipboard or tap Share to send the code in a direct message to your partner.
Note: You can get a new ad code to share any time. Archiving your content does not remove ad code access from the advertiser. Ad codes can be used by up to 2 partners at a time.
Managing All Your Partnership Ads
You can see and manage every partnership ad code you've shared from a single place in the Instagram app:
Open the Instagram mobile app and go to your profile.
Tap the three lines in the top right corner.
Tap Settings → Business tools and controls → Partnership ads.
From here, you can review which posts have active ad codes, see who you've shared codes with, and revoke codes you no longer want active.
Need help? Our support team can help you with any questions about partnership ads.